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Should Podcasters Care About the IAB?
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The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do.
The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining how we measure key metrics within the industry, such as 'what is a download'. The determinations that they make can have enormous trickle-down effects in the industry.
In this episode I speak with the IAB Director of Audio and Video Matt Shapo, who walks me through the intricacies of the organization's mandates. Matt explains how the IAB’s rules get made, what their goals are for podcasting, and why everyone in the industry should care about what they do.
To find more about the IAB’s role in podcasting, you can visit iab.com/podcasts. You can find Matt on LinkedIn.
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