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Podcast Perspectives

Jeff Umbro, The Podglomerate LLC

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Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on th ...
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Writers Who Don't Write

Jeff Umbro & Kyle Craner / The Podglomerate

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Hosted by Jeff Umbro and Kyle Craner, this project began as a way for the two of them to get over their own fears of writing, and slowly morphed into an inspiring multi-year project to tell the stories others find difficult. Each episode brings a well-known creative into the studio to discuss his or her career, their newest projects, and one story they’ve always struggled to tell. Guests include Andy Weir, Lev Grossman, Stephanie Danler, The McElroys, Claire Messud, Mark Manson & Tim Urban, ...
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DCP Entertainment & Podstream Studios CEO, Chris Colbert, talks with fellow business owners and freelancers about the challenges and lessons learned as they start and grow their companies. Regardless of what you do for a living, each week you’ll learn ways to help improve your life and your business. Stay updated and join our live Entrepreneur Struggle conversations live by following me on LinkedIn - https://www.linkedin.com/in/chris-colbert-dcp
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Pod Chat

Danny Brown

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You love podcasting. It doesn't matter if you're a listener or podcaster yourself, when it comes to podcasting you're all in! Not only that, but you get excited hearing about all the cool things happening in the podcast space. Great - Pod Chat is the show for you! From the latest tech and cool innovations, to the people driving the podcast industry forward, host Danny Brown has you covered. Listen in as Danny takes you behind the scenes of what's new in podcasting, what needs to be new, and ...
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The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and flourish. In this episode, I’m talking with Sean Howard, the founder and CEO of Flightpath, a predictive analytics platform for podcasting. He’s also the founder of Fable and Folly,…
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On today’s episode we’re doing something different: Chris Boniello, the Podglomerate’s VP of Production Services, is taking over the host seat to discuss the production side of podcasting. He chats with Garrett Tiedemann, Mix Engineer and Sound Designer at Campside Media. This year, Garrett was nominated for ‘Best Production and Sound Design’ at th…
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There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting. In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an i…
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The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do. The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining…
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Wonder Media Network was founded in 2018 to “introduce empathy into politics, business, and culture.” Since then, they’ve grown into a sizable independent network, creating award-winning originals and branded series for clients. To walk me through the secrets to Wonder Media’s success, I talk with their Head of Development, Emily Rudder. Emily has …
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The 27-year-old Slate Magazine just had its most profitable year ever, and it credits podcasting for much of its success. Slate has been publishing podcasts since the 2005 launch of Political Gabfest, and they’ve built on that success ever since. Today, they have dozens of successful shows, a thriving subscription business in Slate Plus, and they r…
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In March of 2023 the podcast agency Maximum Fun announced the company would convert to a worker-owned model. At the same time, Maximum Fun’s founder, Jesse Thorn, would be stepping down as CEO after nearly 20 years at the company (though would still work at MaxFun). On this episode, I'm checking in with their current CEO Bikram Chatterji to see how…
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Since the launch of Up and Vanished Season 1 in 2016, Tenderfoot TV has steadily grown into one of the most impactful companies in the podcast industry. To explain how Tenderfoot TV got to where it is today, CEO Donald Albright joins me to talk about Tenderfoot’s unique approach to podcast marketing, how they leveraged the success of Up and Vanishe…
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Chris Peterson is betting big on the podcast industry in 2024. The ex-iHeart executive founded DWNLOAD Media, a podcast roll-up aimed at buying and operationalizing existing podcast companies to compete with the giants in the space. He’s currently in the early stages of development, pitching investors and audio companies on the idea. To promote his…
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Today I’m chatting with Dusty Weis, Founder and President of the B2B podcast production company Podcamp Media. Podcamp is a small but mighty firm based in Wisconsin. They largely works with companies, brands, and trade associations also based in the Midwest. Dusty does for brands what typically takes a whole team – from conceptualizing to producing…
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The antiquated radio drama is making a comeback, now rebranded as “fiction podcasts,” and agencies like QCODE Media are leading the way in making these shows marquee programming. Their production is up there with the best, the artwork has the iconic look of an HBO original, and they’ve cast A-list Hollywood stars like Rami Malek, Kerry Washington, …
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Today we’re shifting our focus away from podcasts and toward its sister industry: audiobooks. While the explosive growth of podcasting has dominated headlines in the audio world, the audiobooks market has slowly and steadily grown alongside it. Today, the international audiobook industry can claim $5 billion in revenue, while podcasting boasts arou…
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Music and podcasting, in many ways, are a natural combo. Today, they’re often even consumed on the same platform. The music podcast subgenre is brimming with opportunity for interesting new collaborations, formats, and technologies. The result: this niche within podcasting is producing some of the most innovative projects out there. Today I’m chatt…
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2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward. To discuss this transition, I’m speaking with Jenna Weiss-Berma…
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Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets. Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Stu…
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Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting wo…
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How do you reach your target audience? While this is a challenge for all podcasters, it’s especially important in the branded podcast space, where it’s often not always obvious who your listener is, let alone how to make a show they’d want to listen to. Quill and CoHost founder and CEO Fatima Zaidi is tackling this challenge. Quill is a branded pod…
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As the podcast space grows, it’s becoming clear that many in the audio industry are not on the same page about a few key things: standard rules and regulations, how we measure success, even basic terms and definitions. In 2020 Bryan Barletta founded Sounds Profitable – a company committed to setting the course of the audio business by creating free…
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Lemonada Media launched as a brand new podcast network with just one show in 2019. Just four years later, they've grown into a network of nearly 50 podcasts known for pumping out audio hits – Wiser Than Me with Julia Louis-Dreyfus, Last Day, Believe Her, and more. Keen observers will also notice their innovative partnerships, like the Lemonada Book…
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Pod Chat is closing, as I continue more in my latest podcast. Here are the full details, as well as some shows you might want to follow to keep up with the podcast industry. Check out One Minute Podcast Tips and be a better podcaster in just a minute a week. Mentioned in this episode: The best podcasts for the very best tips to be a better podcaste…
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In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative products. The network has greatly expanded over the l…
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This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith. Amber has an eclectic background in the audio world, working …
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Evan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso. This background allows him to have a comprehensive view of the podcast industry fro…
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In 2017 after stints at SiriusXM and Audacy, Chris Colbert founded his own podcast agency, DCP Entertainment. DCP defines itself as a media platform for underrepresented voices, including people of color, women, the LGBTQ+ community, and other overlooked communities. Fast forward to today and DCP works with some of the biggest brands in the world, …
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Is the podcast industry at the end of an era? The beginning of a new one? Or are we just seeing the natural ups and downs of a developing market? Today’s episode collects a panel of industry experts to weigh in on this discourse by taking a step back and looking at the entire podcast industry through its past, present, and future. The panel include…
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The Washington Post’s Lillian Cunningham produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative se…
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In 2017 Russell Weissman joined All Things Comedy as an early employee, and was recently promoted to COO. He’s been a key figure in guiding the company’s growth. Today All Things Comedy is one of the largest podcast networks in the world, and by any measure can be considered a media company that spans well beyond podcasting. And yet! They still mai…
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Back in 2017 Bradley Davis and a small team founded Podchaser, a company that has since become a leading database for podcast discovery – it’s widely been called the “IMDB of podcasting.” Jeff and Bradley discuss Podchaser’s use-cases for podcast listeners and producers, the so-called “podcast discovery problem,” and Acast’s 2022 acquisition of the…
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Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more. Contact me: danny@dannybrown.me Products I use for Pod Chat Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link. My equipment: Shure SM7B dynamic mic Rodecaster Pro II production studio…
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Recently there’s been a lot of chatter around the public radio in podcasting discourse. Joining Jeff to break it all down is Rebecca Lavoie, Director of On-Demand Audio at New Hampshire Public Radio. Rebecca has been with NHPR for 10 years, but is also familiar with the commercial side of the industry through her work with Netflix and Partners in C…
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For many, “B2B podcasting” conjures up some bleak images: 45-minute pitches on a vaguely defined product, buzzword-filled conversations in an exec-filled Zoom call, or the dreaded infomercial-style podcast. Here to change that is today’s guest, Harry Morton. In 2017, Harry founded Lower Street Media, a podcast services company for enterprise compan…
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While most podcasters rely on advertising to fund their operations, a successful strategy isn’t always guaranteed. In recent years many podcasters have tried to focus on alternative revenue streams, such as premium subscription feeds. Eric Barnett is here to walk us through these alternatives. Eric is the Director of Sales and Marketing at Supporti…
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Jeff Umbro had a successful podcast, but he couldn’t get a job at a podcast company–so he decided to create his own. Jeff is the founder of The Podgolmerate, a company that produces, distributes, and monetizes podcasts. He went from not getting hired to now running his business with nine full-time employees, representing anywhere from 70 to 80 show…
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The RSS feed is now a 20 year-old technology, and has remained largely static in that period – a simple way to distribute audio on the internet. But with constantly evolving methods of distribution, analytics, and monetization in the fragmented podcast ecosystem, it’s become increasingly difficult to create all-in-one solutions for creators to host…
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Sophie Santos was just a kid when she saw Lindsay Lohan in “The Parent Trap” and thought, I can do that. Now she’s an accomplished comedian, writer, and actor, whose one-woman show, “Sophie Santos…is Codependent,” is now playing in Edinburgh, which finds her confronting her personified OCD after a break-up. She talks about getting her feet wet as a…
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Carla Marie and Anthony started out in terrestrial radio and spent years together on the syndicated NYC-based Elvis Duran and the Morning Show, during which they started their first podcast together back in 2014. Now they’re hosts of The Morning Show Podcast, which recently joined Gemini XIII’s Personality Network, and The Carla Marie and Anthony S…
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Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this show speaks to leaders in the podcast space through longform interviews and pa…
  continue reading
 
Chris Cronin used to cobble together his own bikes with parts from the town dump, and now his company’s products appear in blockbuster movies and on stars like The Rock. Chris is the co-founder of the family-operated clothing and apparel business Kitanica, and he shares the challenges of learning to scale their production, how they evolved the type…
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Bridget Todd was feeling disengaged from the content she was producing, but was inspired by her students at Howard University who were empowered by the hope and possibility of changing the world through sharing across our social media networks. Bridget reconsidered how she could create a career that intertwined with her activism, and that resulted …
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Chase Parker was in pursuit of another creative mind working on a short film project, so he turned to his friend (and DCP Executive Producer) Jen Brown to see if she was up for it. They didn’t know it at the time, but their collaboration was the beginning of BlakOWND Productions, which they have since co-founded, where they set out to tell Black st…
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Chris Atley was just a freshman in high school when she had a poor experience with a discouraging teacher–and she internalized it with a message that she was not good enough. Chris has since flipped that narrative on its head, and is a successful coach, speaker, author, podcast host of “One Simple Truth,” and founder of Decisions by Design Coaching…
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Catie Wiggy couldn’t figure her skin out–so she turned to the professionals and it changed her life. Now she’s the professional improving people’s lives in the clean beauty industry, where clients turn to her for creative marketing and brand consulting. Catie is the founder of two companies: Posh Artistry and Creative Beauty Collective, a boutique …
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Amikaeyla Gaston was out having one final celebration before heading to medical school–but tragedy struck when she was the victim of a hate crime and it changed the course of her life. Now, after years of healing inside and out, she’s living the life of a socialpreneur, as the Founder and Executive Director for The International Cultural Arts and H…
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Raine Madhi wrote a note to himself when he was first starting out: build the platform you wish you had when you started. From where he sits now, he can see he did exactly that. Raine is the founder of ZipFox–along with a laundry list of other businesses he’s created since childhood, like selling donuts at school and pushing products in AOL chat ro…
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Alisha M. Pennington graduated with her master’s degree in 2011 and into an economy that was still struggling from the recession that hit hard in 2008. The gig economy hadn’t been fully realized yet, but with the ever-present need to create income, she started working her way into that space, and over time that developed into her two businesses: AT…
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It started with a need to find a good school for their daughter, and it became their most successful entrepreneurial endeavor. Sesealy and Najee Owens are the owners of Decatur Montessori School, a business they acquired in the midst of COVID-19. Sesealy and Najee’s respective business ventures had failed to take off, so they decided to rethink the…
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When Tim Schumm graduated from college, he was stumbling over what he should do next, when he was offered an opportunity to join a recruiting firm. He spent the next ten years there wearing every hat available, learning and steadily climbing the ladder while remaining quietly passionate about his desire to strike out on his own–until he did exactly…
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After a slight hiatus over the spring, Pod Chat will return in June. Also, news of a cool way to support Pod Chat from one-off tips to full community membership. Support the show: Become a Premium Member for early access, exclusive content, stickers and more. Contact me: danny@dannybrown.me Products I use for Pod Chat Note: these contain affiliate …
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April Russell’s story begins on the streets of Los Angeles, where she worked as a performer and created the character Black Hollywood Marilyn. April’s corporate background had her looking at her creative pursuits from a business perspective, and after trademarking her character, she became what she calls an “artrepreneur”--a person who connects the…
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