Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads. Sara spent her career in the marketing world, helping countless ...
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How to Brand Yourself While Working a 9 to 5
47:39
47:39
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47:39
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're diving deep into personal branding and how unique elements can transform your visibility and career trajectory--even if entrepreneurship isn't in your plan. We’re joined by Dave Polykoff, an expert in startups and branding, who has worked with several big…
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Engaging Your Audience through Non-Linear Content Creation
39:23
39:23
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39:23
Welcome back to Branded: your comprehensive guide to creative branding. We're excited about today's episode where we dive deep into content accessibility and the innovative Brain Bump app. Our special guest today is Mark Herschberg, the author of "The Career Toolkit Essential Skills for Success" and the creator of the Brain Bump app. Mark gives us …
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How to Create Customer Loyalty for Your Brand
24:00
24:00
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24:00
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we thought we’d shift gears and dive into an essential topic that's foundational to every successful business: exceptional customer service. We decided to make this a solo-ish episode, just the two of us, Sara and Larry, sharing insights and a personal story th…
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How to Engage Website Visitors in Six Seconds or Less
44:23
44:23
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44:23
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're going online to talk about website strategy, personal branding, and SEO with our special guest, James Hipkin. James is an expert in websites and SEO, and he brings a wealth of knowledge to today's discussion. We cover why small business owners need to be …
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How Core Values Guide Your Branding and Personal Growth
38:43
38:43
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38:43
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we are delighted to welcome Andrea Johnson, a transformational leadership coach and host of the podcast Stand Tall and Own It. We're talking about understanding people, respecting others’ perspectives, and the powerful impact of intrinsic core values on persona…
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How to Level Up Your Brand with Next Level University’s Kevin and Alan
43:17
43:17
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43:17
Welcome back to Branded: your comprehensive guide to creative branding. This episode is our first-ever interview with two guests, and despite some talking over each other, it is jam packed with value. We dive deep into the world of personal branding, social media dynamics, and the relentless pursuit of self-improvement. We are thrilled to welcome K…
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Successful PR and Press Release Strategies for Small Businesses with Mickie Kennedy
38:50
38:50
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38:50
Welcome back to Branded: your comprehensive guide to creative branding. This episode dives into the intricacies of strategic press releases and how they can significantly impact your brand and business. We’re joined by Mickie Kennedy, an expert in helping businesses with press releases and the founder of eReleases.com. Mickie’s insights shed light …
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How Specializing in a Single Niche Can Grow Your Business
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35:16
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Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're talking about the downsides of founder-led sales and how deep specialization can help scale your business with our guest, Corey Quinn. Corey shared invaluable insights that any founder or business leader can apply as they navigate the challenging trans…
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Welcome back to Branded, your comprehensive guide to creative branding. In this episode, we’re diving deep into the world of social media. For better or worse, social media is an essential tool for any brand today, and we’ll be sharing our experiences, challenges, and some best practices we’ve picked up along the way. We’ll be keeping it real and r…
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One Year In: AI Insights, Branding Chats, and Lego’s Grown-Up Market
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28:01
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28:01
Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're celebrating our one year anniversary and reflecting on the journey we've had! From our first episode to where we are now, we've seen tremendous growth, not only in ourselves but also in the branding strategies and insights we've shared with you. We lau…
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Why Your Marketing Sucks (and How to Make it Better) with Sunny Dublick
45:57
45:57
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45:57
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive deep into the world of creative marketing strategies and branding with our very special guest, Sunny Dublick, a marketing strategist and taco enthusiast. Sunny has brilliantly grown her business through word-of-mouth referrals and by designing marketing…
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What Does Your Branding Say About You?: The Psychology of Brand Design
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37:01
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37:01
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're diving deep into the world of logo design and the importance of understanding the psychological elements that make your brand stand out. We will touch on everything from fonts and shapes to the powerful effects of color on human perception. We're looking …
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The Rise and Fall of Liver King: A Look into Inauthentic Brands
27:59
27:59
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27:59
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the fascinating rise and fall of a social media sensation known as the Liver King. While Sara learns about Liver King for the first time, Larry breaks down Liver King's journey from obscurity to a massive online following, built on a rather dubious…
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Top Personal Branding Mistakes You Don’t Want to Make
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31:03
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31:03
Welcome back to Branded: your comprehensive guide to creative branding. For today's episode, we're going back to the basics and talking about the top mistakes we see people make when building their personal brand. First, there's a common misconception that building a successful brand is a quick process. We’ve seen it firsthand; it’s anything but qu…
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Podcast Monetization Strategies and Adapting Content Creation for Changing Behaviors
34:19
34:19
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Welcome back to Branded: your comprehensive guide to creative branding. Today, we have a special guest on the show, John Svedese, who brings a unique perspective on personal branding and content creation. Our conversation with John covers the power of short-form videos, the impact of attention spans on long-form content, and the evolving landscape …
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AI’s Impact on Brands and How to Maintain Control
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20:41
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Welcome back to Branded: your comprehensive guide to creative branding. Today's episode is a continuation of last week's AI conversation as technology is changing daily. We're talking about the rapid advancements of AI technology and how they impact branding strategies. While we touch upon AI advancements such as the latest Chat GPT update, our pri…
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Integrating AI Responsibly into Your Brand Strategy
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28:26
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28:26
Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we're talking about Larry's favorite topic: artificial intelligence. We're looking at the implications of the advancing technology—both positive and negative—and how we can utilize it for our brands while maintaining brand integrity. We discuss how to "AI-pr…
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Avenues of Public Speaking, Challenges Speakers Face, and How We Show Up Consistently as our Brand
22:39
22:39
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Welcome back to Branded: your comprehensive guide to creative branding. We just returned from Speakonomics in Dallas, so today we wanted to focus a little bit on public speaking. There are different ways to be a speaker, and we both see ourselves more as presenters and facilitators than speakers, which we'll explore further. We also discuss forced …
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Open This Book: Storytelling, Thought Leadership, and Sara’s New Book
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25:51
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25:51
Welcome back to Branded: your comprehensive guide to creative branding. This episode is doubling as a celebration! Drum roll please... Sara's book is finally out! We've talked about publishing books in previous episodes, but now we're focusing on the journey and process behind Open This Book: The Art of Storytelling for Aspiring Thought Leaders. We…
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Writing for Your Brand: Using eBooks for Brand Growth and Thought Leadership
27:52
27:52
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27:52
Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we're talking about an easy way that you can grow your brand, position yourself as a thought leader, and establish your authority in your niche: ebooks! Publishing an ebook is not hard and we're sharing our methods for creating them. Not only do they help with …
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How Reality TV Impacts Personal Brands with Survivor’s Liz Wilcox
37:10
37:10
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Welcome back to Branded: your comprehensive guide to creative branding. We are so excited to have Liz Wilcox with us--the Fresh Princess of Email Marketing and a current contestant on season 46 of CBS's Survivor. We're talking about how her expertise in email marketing allowed her to live on an island for a month to tape the show while still having…
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Authentic Connections: Building Real Connections Through Podcasts and Stories
36:21
36:21
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36:21
Welcome back to Branded: your comprehensive guide to creative branding. We are excited to have our friend Kristin Chadwick on the show. She is a podcast producer and coach and the host of the Podcast Coaching for Kingdom Entrepreneurs podcast. We cover a lot in this conversation, partly because we get a little off topic. In this episode, we're talk…
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Brand Activation: Creating Sticky Marketing Experiences for Your Brand
33:30
33:30
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33:30
Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we are joined by Daniel Den, the co-creator of the X Factor Effect methodology and author of the book "Ideas That Influence." We met Daniel at Podfest earlier this year and he was excited to send us each a mysterious box. When we got opened it, it was a guid…
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Stalking Benjamins: How to Create a Successful Podcast Brand
36:25
36:25
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(Previously Released Episode) On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story. At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked…
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Better Networking: Tips for Being a Better Networker
24:41
24:41
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Welcome back to Branded: your comprehensive guide to creative branding. Networking is something we know we need to do, but how can we do it well? In this episode, we're sharing a few tips for networking in social and professional settings so you can grow your brand. We talk about our own experiences networking (both positive and negative) and the m…
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