How to Grow Your Brand on Social Media

Branded

Welcome back to Branded, your comprehensive guide to creative branding.

In this episode, we’re diving deep into the world of social media. For better or worse, social media is an essential tool for any brand today, and we’ll be sharing our experiences, challenges, and some best practices we’ve picked up along the way. We’ll be keeping it real and relatable by discussing our own struggles with maintaining an active social media presence, even as branding experts.

We don’t have a guest joining us this week, but we’ll be highlighting some of the exceptional social media strategies we've observed from our clients, including Leah and Joanna from WomenShare and DJ Olojo from the Foreclosure Fix. They’ve mastered the art of engaging audiences and building anticipation for their episodes.

Key takeaways:

1. Consistency is Key: Consistently posting on social media is crucial, but it can be challenging. Larry shares his struggles with regular posting and how easy it is to let that commitment slip. We discuss strategies to stay consistent, like building a content calendar and batch-creating content.

2. Learning from Others: We highlight some shining examples, like Leah and Joanna from WomenShare, who excel in promoting their episodes with engaging content and quote cards, especially on LinkedIn. Studying successful accounts can provide valuable insights and inspiration.

3. Engaging Content: It’s not just about what you post but how you integrate it into each platform's unique environment. We talk about the importance of tailoring your content to fit each platform's audience and algorithm to maximize engagement.

4. Balancing Personal and Professional: We dive into the debate of separating personal and professional social media accounts. Sara prefers maintaining both, allowing her brand to have a distinct presence while keeping her personal life separate. Larry, on the other hand, integrates both, using his personal accounts to reflect his professional endeavors seamlessly.

5. Authenticity Matters: Authenticity should be at the core of your social media strategy. Whether you're posting professional content or snippets of your personal life, it needs to be genuine. As we share our own journeys, we emphasize that staying true to who you are will resonate more with your audience than any polished persona ever could.

We hope you find these insights useful as you navigate your own social media strategies. Remember that the journey is as important as the destination, and it's okay to stumble as long as you keep moving forward.

(This episode was previously released)