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All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects
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In 2014, Michael Goldberg, assistant professor of design and innovation at the Weatherhead School of Management at Case Western Reserve University, launched his free Massive Open Online Course "Beyond Silicon Valley." Using the city of Cleveland, Ohio, as an example, Goldberg wanted to show how to create and support a thriving entrepreneurial ecosystem outside of Silicon Valley. Two years later, more than 100,000 students from 190 countries have taken the course. It has been translated into ...
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On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising.…
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In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing and ad tech. They examine what the future could look like for Google as pressure from the DOJ ramps up*, Australia's social media ban for under 16s in Australia and how this could affect…
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On today's MadTech Daily, Dot discusses: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenue on Taobao and Tmall platforms; TV seeks Head Of Generative AI Innovation to drive AI-driven content creation for TV shows, films, and digital-first content.…
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In this episode of the MadTech Podcast, Mark Krebs, Chief Strategy Officer, Publicis Media, Singapore & Southeast Asia, joins Lindsay Rowntree and Mat Broughton to discuss privacy and compliance certification, Google's hand being forced over app stores, and the rise of shoppable TV.By ExchangeWire
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