Best Learning Content Lifecycle Podcasts (2025)

1
How To Maximize Your End of Year | Bathroom Break #86 13:07

16m ago13:07

13:07

What if urgency is the only lever you’re not pulling? Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers. They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring…

1
The Truth About Marketing Ops with Kelly Jo Horton, Head of Lifecycle Marketing Ops at Atlassian | Ep. 374 43:46

1h ago43:46

43:46

So, what does Marketing ops actually look like? Atlassian’s Head of Lifecycle Marketing Ops Kelly Jo Horton joins Daniel to break down what ops actually is, why it’s so complex, and how high-performing teams are evolving the function for 2026 and beyond. She explains why MOPS isn’t “just sending an email,” why process is everything, and why markete…

1
How To Make or Fix Your 2026 Annual Plan with Jason Lyman, CMO of Customer.io | Ep. 373 39:55

3d ago39:55

39:55

Annual planning is where great marketing teams separate themselves from the rest…and Customer.io CMO Jason Lyman joins Daniel to break down exactly how to do it. Jason shares the Play to Win framework he uses, the biggest mistakes marketers make during planning season, and how AI now powers his planning workflow. And, how does Customer.io use stres…

1
Five Email Lessons to Take Into 2026 | Bathroom Break #85 14:17

1d ago14:17

14:17

What if everything you believe about email marketing is wrong? Daniel and Jay are here to blow up the biggest myths everyone still repeats, from “best send times” to “open rates don’t matter.” They unpack the five email lessons they’re taking into 2026, including why low-lift CTAs spark real replies, how verified subscriber data reveals your true I…

1
The Business Case for Bold Creative with Nick Tran and Amanda Slavin (From Marketingland 2025) | Ep. 370 31:56

11d ago31:56

31:56

Why do the boldest ideas drive the biggest business wins? Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency). You’ll learn: > Why crises often spark the most innovative creative work > How to know when bold ideas are brilliant…a…

1
Real-Time Learning Measurement and Training Optimization 43:14

11d ago43:14

43:14

Dr. Alaina Szlachta, founder of By Design Development Solutions and the Measurement Made Easy community, tackles a critical challenge facing L&D teams today. How do you shift from measuring learning activities to measuring actual business outcomes? Her expertise in sustainable assessment frameworks addresses the real-world struggle of proving learn…

1
The Best of Both Worlds: How PLG and SLG Win Together with Gaurav Agarwal and Kyle Coleman of ClickUp | Ep. 371 28:52

13d ago28:52

28:52

How do Product-Led Growth (PLG) and Sales-Led Growth (SLG) actually work together…instead of competing against each other? In this Marketingland 2025 session, ClickUp’s COO Gaurav Agarwal and Global VP of Marketing Kyle Coleman break down why the “PLG vs. SLG” debate is a false dichotomy, and how the most successful companies blend both to drive re…

1
2026 Social Media Marketing Preview | Bathroom Break #84 13:54

8d ago13:54

13:54

Want to prepare for social in 2026 but have no clue where to start? Daniel and Jay break down what they’ve learned about social in 2025 and what to anticipate in 2026. From jumps in AI to boosting posts, things are changing…and fast. They explain: > Why boosting “loser” organic posts may not be the push you think it is > The power of hero images > …

1
Growing an Engaged Audience of 600,000 on Social Media with Sophie Miller, Pretty Little Marketer (From Marketingland 2025) | Ep. 370 28:25

17d ago28:25

28:25

What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper? From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteor…

1
Product vs. Performance: How Modern Brands Really Scale with Ari Murray and Stefani O'Sullivan (From Marketingland 2025) | Ep. 369 29:27

20d ago29:27

29:27

What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O’Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today’s most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STA…

1
A New Email Metric to Track in 2026 | Bathroom Break #83 14:14

15d ago14:14

14:14

Want more replies, but all you hear are crickets? Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier than ever. They explain why reply-based engagement is becoming a cheat cod…

1
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368 45:06

18d ago45:06

45:06

Your analytics might be lying to you. Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conversion paths anymore.Sid shares why Snapchat’s nearly one-billion-person au…

1
Making Learning Stick: Strategic Reflection Activities for Enterprise L&D 41:43

25d ago41:43

41:43

Training that doesn't transfer is training that wastes budget. Katrina Kennedy joins IDIODC with a solution that addresses every L&D leader's biggest challenge: proving learning works. Her systematic reflection methodology turns ineffective training into measurable business impact through strategic design choices. Kennedy's "Learning That Lasts" fr…

1
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367 42:01

20d ago42:01

42:01

What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data Co, Preston Rutherford has spent the last decade proving that brand and per…

1
Try This Email Tactic That Works Every Time | Bathroom Break #82 10:54

22d ago10:54

10:54

Tired of writing emails no one reads…or worse, emails no one clicks? Daniel and Jay break down an email tactic that’s stupid simple but wildly underrated: how using animated GIFs can instantly lift your click-through rates and make any email impossible to ignore. They explain why GIFs still outperform video in email, how to theme them for maximum r…

1
How to Measure Marketing Effectively with Sorin Patilinet | Ep. 366 47:06

25d ago47:06

47:06

What happens when an engineer falls in love with marketing? You get Sorin Patilinet, the data-driven marketer reshaping how the world’s biggest brands think about creativity, effectiveness, and growth. After 20 years working in marketing science at Mars and PepsiCo, Sorin has one mission: to help marketers stop chasing vanity metrics and start meas…

1
Building Community Before Building Hype with Ramli John, Founder and Author | Ep. 365 39:19

27d ago39:19

39:19

What makes launches actually successful? Ramli John, Founder of Delight Path and B2B author, joins Tamara to break down how marketers can apply his approach to any big launch - from content to products to thought leadership - by focusing on transformation, not promotion. Instead of hitting publish and hoping for sales, Ramli built a paid Readers Cl…

1
The End of Year Content Strategy You’re Not Using | Bathroom Break #81 12:36

1M ago12:36

12:36

What if you could increase your engagement before the year ends…without creating anything new? Daniel and Jay drop a content hack that’s stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing. They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most s…

1
What Marketers Get Wrong About Success with Harvey Lee, Founder at Product Marketing Career Accelerator | Ep. 364 42:07

1M ago42:07

42:07

What if the “perfect” marketing career path doesn’t exist? Tamara sits down with Harvey Lee, a marketer who’s done it all (from launching the first Xbox to touring with rock stars) to unpack how curiosity, reinvention, and trying new things shaped his wildly nontraditional career. Harvey shares how to make sense of a “messy” resume and why most mar…

1
Skills-First Organizations: Content, People, and Performance Alignment 41:41

1M ago41:41

41:41

The gap between skills aspirations and reality is costing enterprises millions in learning inefficiency. Koreen Pagano, renowned skills transformation expert and Chief Product Officer at Build Capable, joins IDIODC to discuss how L&D leaders can bridge this divide through strategic data architecture and operational excellence. From content tagging …

1
The Secret to Building Great B2B Content with Adam McQueen, Director of Product Marketing and Content at Klue | Ep. 363 35:51

1M ago35:51

35:51

B2B content doesn’t have to be boring. Just ask Adam McQueen, the mind behind Klue’s Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind wo…

1
Steal This LinkedIn Growth Hack | Bathroom Break #80 15:08

1M ago15:08

15:08

What if you could send an email to your entire LinkedIn following…without paying a dime or fighting the algorithm? Daniel and Jay are back with another Bathroom Break to drop a marketing hack you’ll want to steal: how to launch and grow a LinkedIn newsletter that actually drives conversions. Daniel reveals how The Marketing Millennials used this st…

1
The logical path to data 46:43

1M ago46:43

46:43

Join Kate Strachnyi in conversation with Christopher Gardner, author of The Rise of Logical Data Management, Ravi Shankar, SVP & CMO of Denodo, and Alberto Pan, CTO of Denodo. We’ll explore what logical data management really means, how it compares to warehouses and lakehouses, and why it’s becoming essential for AI-driven enterprises. Expect pract…

1
The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 362 39:00

2M ago39:00

39:00

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl cos…

1
The Secret to Landing Pages That Actually Convert with Val Riley, VP of Marketing at Unbounce | Ep. 361 41:54

2M ago41:54

41:54

What if your ads aren’t failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message. Val shares what Google’s latest update reall…

1
How to Market with AI Browsers | Bathroom Break #79 15:53

2M ago15:53

15:53

What if your next big marketing win comes from making your website easier for AI, not people, to read? Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turnin…

1
The Rigor and Relevance of Assessment: Blending Learning Science with AI 44:54

2M ago44:54

44:54

Traditional assessments are often rigid, resource-heavy, and fail to fully capture on-the-job impact. In this session, Garima Gupta, founder of Artha Learning and creator of AIReady, shares a practical blueprint for modernizing assessments without losing scientific rigor. Drawing from her experience designing AI-enabled assessment systems for enter…

1
Why the Smartest Marketing Teams Still Bet Big on In-Person Events 52:57

1M ago52:57

52:57

In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events — and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events), post-event follow-up, and how these leaders run attri…

1
AI Won't Save You (and Other Creative Tips) with Kate Mountz, Senior Content Strategist at Workweek | Ep. 360 36:11

2M ago36:11

36:11

Marketers love to talk about great copy…but few actually know how to write it. Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human. They get into how marketers can use research to find real…

1
How to Build Marketing Systems That Actually Work with Erika Storli, Senior Product Marketing Manager at Trello | Ep. 359 36:03

2M ago36:03

36:03

Ever felt like your to-do list was running your life instead of the other way around? This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scal…

1
How to Organize Your Content Production | Bathroom Break #78 14:38

2M ago14:38

14:38

Ever feel like your content strategy is one chaotic flight away from crashing? This week on Bathroom Break, Jay and Daniel take off on a wild ride, literally and creatively. From chaotic airplane passengers and oversized in-flight pets to the real reason your content strategy is a disorganized mess, they unpack how to actually organize your creativ…

1
How To Win Internal Marketing with Jesse Feldman, Product Marketing Lead at Loom + Atlassian | Ep. 358 39:13

2M ago39:13

39:13

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business. Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-…

1
The Truth About Product Launches with Julien Savauge, CMO at Cordial | Ep. 357 34:59

2M ago34:59

34:59

What makes a product launch actually land? And why do so many fall flat? Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift percept…

1
The Email Advice You NEED to Hear | Bathroom Break #77 12:19

2M ago12:19

12:19

Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough. Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content doesn’t suck). And, d…

1
Rethinking Microlearning: Moving Beyond 'Short and Cheap' 46:16

2M ago46:16

46:16

Stop treating microlearning as "just short training" — and start tackling the misconceptions that kill most implementations. Robyn A. Defelice cuts through the hype to reveal what L&D leaders consistently miss when rolling out microlearning initiatives. Robyn will arm you with the critical questions that expose whether your organization is truly re…

1
5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 356 49:17

2M ago49:17

49:17

How does a 125-year-old brand still manage to feel fresh? Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curio…

1
4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek, Head of Creator Community @ Kit | Ep. 355 36:03

2M ago36:03

36:03

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behi…

1
The LinkedIn Growth Strategy To Use | Bathroom Break #76 13:07

2M ago13:07

13:07

Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section. Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting. Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comme…

1
How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354 46:54

2M ago46:54

46:54

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn? Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professi…

1
What It Means to Be Audience-First in Marketing with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind | Ep. 353 26:29

3M ago26:29

26:29

Think you know your customer? You might be wrong. And that’s costing you. Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy. Money isn’t the only currency around here…it’s also about trust. Rachel walks through how Marketers can collect and …

1
New Instagram Tactics to Use | Bathroom Break #75 11:56

3M ago11:56

11:56

Instagram is always changing. So, it’s time to optimize your content. Daniel and Jay break down the newest Instagram updates and share the practical strategies driving serious growth right now: reply-driven stories, banners, and even pinning comments are doing numbers. Plus, should you prioritize SEO-friendly captions or chase hashtags? Captions ar…

1
Turning “Boring” Into Exciting in Marketing with Tom Orbach, Director of Growth Marketing at Wiz | Ep. 352 32:12

3M ago32:12

32:12

Think cloud security is boring? Think again. Daniel talks with Tom Orbach, Director of Growth Marketing at Wiz and creator of the Marketing Ideas newsletter. His mission? Make “boring” impossible to ignore. Tom reveals the three-step framework he’s used to turn a quiet cybersecurity brand into a social-media magnet: Humor. Participation. Status. He…

1
The New ISO Standard for L&D and Goal-Based Learning 49:46

3M ago49:46

49:46

Join Dave Vance, architect of the groundbreaking ISO 30437 standard for L&D metrics, as he reveals why the first comprehensive measurement framework is a game-changer for L&D leaders. Dave shares his take on today's obsession with role/skills-based learning — and why this tunnel vision could be sabotaging your L&D impact. As an industry thought lea…

1
Email, SMS, and CRM Playbook with Brian Best, Senior CRM Lead at Samsung | Ep. 351 32:07

3M ago32:07

32:07

A lot of customers add items to their carts, but never buy. It’s time to fix that. Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it’s right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies. Brian talks about making SMS, push, and ema…

1
How to Optimize Your Forms | Bathroom Break #74 15:12

3M ago15:12

15:12

A baby blowout, a bird bomb, and a masterclass in making people click “yes.” Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 step…

1
How 5 Different Companies Run Go-To-Market 38:34

3M ago38:34

38:34

We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers. You'll hear how companies structu…

1
The Biggest Mistakes Marketers Make with AI (And How to Fix It) with Phil Lakin, Head of Enterprise Innovation at Zapier | Ep. 350 50:32

3M ago50:32

50:32

Think AI is just for coming up with hooks and generating images? Think again. Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool. Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapp…

1
Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349 48:16

3M ago48:16

48:16

BFCM is the Super Bowl of ecom. Do you have your game plan? In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically. If you’re still blasting the same email to everyone, you’re leaving mountains of revenue on the …

1
Why Marketers Shouldn’t Ignore Reddit in 2025 | Bathroom Break #73 🚽 14:14

3M ago14:14

14:14

Reporting live from a sweaty Waymo in San Francisco, Daniel and Jay ask an important question: Are you using Reddit to your brand’s advantage? With a few minutes and the right subreddits, you can figure out trends before they appear on TikTok and Instagram, engage with other users in niche communities, and even hear about customer pain points so yo…

1
Beyond Engagement Theater: What Drives L&D Performance 47:28

3M ago47:28

47:28

What if everything you think you know about learner engagement is wrong? Clark Quinn, renowned learning scientist and author of "Make It Meaningful," joins IDIODC to challenge conventional L&D wisdom. He reveals the research-backed approach to creating learning experiences that actually drive business results. We'll explore the critical difference …

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Learning Content Lifecycle Podcasts

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