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Simple SEO and Marketing, Business Growth, Organic Marketing, Keywords, Online Business, Blogging, Content Creation

Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer

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Hey pal, I see you over there googling “how to get more website traffic”, “How do I find the right keywords” and “SEO for dummies.” I know you’ve been busting your hiney to build this online business. You’ve got a SWEET offer, but you’re just not seeing the growth and the (let’s be honest) SALES that you KNOW you could. And let’s get real here, the traffic that you ARE getting, sure isn’t coming in organically from people searching for what you sell. Can I shoot you straight? You are leaving ...
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The IEP process and the world of special education can be confusing and overwhelming for parents, teachers, and students, alike. But it doesn’t have to be! Learning Essentials has teamed up with experts to give you valuable insights into the IEP process and the world of special education —and it’s free! Join Wendy Taylor, M.Ed., ET/P as she hosts educators, psychologists, and other medical providers who provide pro tips on what to ask, what to bring, and what to take away from your next spec ...
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Learning to Design: Course Design Made Easy with Sarah Wilson

Sarah Wilson, M.Ed., Instructional Designer, eLearning Design, and Learning Evaluation Strategist

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Monthly
 
Are you interested in instructional design? Instructional designers have never been in such great demand. Whether you've been asked to create some training at work, or to whip up a presentation, or even to create some kind of elearning, you're in the right place. Have you ever felt like creating great learning content is a bit tricky or maybe just out of reach? Do you ever wonder about how you can make your learning designs more interesting and effective? Do you know how to really connect wi ...
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Son of a motherless goat. The time I was trapped on top of a mountain in a lightning storm. When I got bucked off in the middle of a cornfield. Operation baby donkey rescue. What do these things have in common? They are all stories that I could use to write great content, ultimately ranking higher on Google and connecting with my audience more. But…
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News flash: In today's content marketing world, it can be a DOG FIGHT to stand out, especially now that AI has entered the chat and content creators are churning out content at record speeds (high quality or not). Listen in and learn my TOP tip for making YOUR content stand out (and ultimately lead to better sales) regardless of any Google updates.…
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Fun fact- I can sometimes be very blunt... sometimes too blunt. And my very NOT blunt brother will often come in and help me soften the blow, lol. So when I say that I have had to learn some of these lessons my own self, I mean it. The problem I see with some website copy is that very NICE well-meaning business owners can accidentally sound like je…
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Listen, when I get to hop on a new client’s website and do a quick website audit, I LOVEE it. Why? Well, primarily because I want to help people, but also, I’ve learned to quickly identify a few make-it-or-break-it factors to great website copy and SEO. If you’ve ever wondered what a professional copywriter and SEO would look at and analyze on your…
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Write better website copy, have a more consistent brand voice, increase sales, and have better SEO, all with these 5 tips. I LOVE doing website copy for clients- for SO many reasons. Partly cuz I’m a wordsmith by nature- but also because sometimes people just don’t know how amazing they are/ haven’t been able to communicate it via words clearly, an…
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If you’ve been around here for more than 2.5 seconds, then you KNOW that I am a fan of doing things efficiently AND well. Like my Papa always said, “Anything worth doing is worth doing right,” BUT that doesn’t mean you have to let perfectionism creep in. What I want you to get out of this episode is this: It IS possible to create a HIGH high-qualit…
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Question, do you ever just get tired of researching ALL the tech options out there and just have someone tell you what works and what sucks? Me too. Me too. That is why I’ve put together this list of 10 things that we LOVE in my business. As an SEO consultant and Copywriter, I have a LOT on my plate and not a ton of time each week to get it done. W…
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I'm not lazy… I SWEAR that I am not. But when it comes to doing things the EASY way or the hard way, I’m gonna generally opt for the easy way (except for the fact that we have horses and I like to make most of my baked goods from scratch, but I digress). And as much as I really do love SEO and all the benefits that it can provide your business (did…
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In online marketing- or really any marketing these days- building, nurturing, and getting sales from your email list is of TOP priority. With the ever changing algorithms of social media, email is THE ONE WAY you have a direct line to your people. But HOW do you build and email list? Well, the first step is to come up with a great lead magnet, a fr…
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Listen, creating content is just part of the JOB when you have a business. Period. But- if you do it wrong- if you miss any of these 3 things, you're not only leaving money on the table, you could be hurting your business. Listen in for 3 steps you CANNOT skip when creating content. Learn the exact method we use to blog SMARTER not harder in The Or…
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Alex Williams of The Anxiety Institute walks us through ALL of the essentials when it comes to navigating the complex world of mental health services. You won’t want to miss this conversation and all the wonderful and informative ways that Alex shares her expertise and knowledge with us! Discover more about mental health services in this episode. M…
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One of the things I visit with clients and students THE most is- conversion. Which is a fancy way of saying: is what you are doing working? Is it getting the desired results/ With ANY content, you SHOULD have a goal in mind when creating it- even if that goal is to entertain or connect (though that is generally more of a social media situation) Her…
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Ashley Barlow, a special education attorney based in Kentucky, joins Wendy Taylor on the podcast. Ashley brings a unique perspective to the discussion, drawing from her experience as a teacher, attorney, parent of a child with Down syndrome, and someone with a physical disability. Main Discussion Points: Free and Appropriate Education Under IDEA: E…
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Let's chat about long-form content and how much of it you need to generate leads for your business. It's no secret that I love creating long form content for businesses and that I think blogging is highly valuable, but is it enough? Do you need more? And if so, how do you do that without going crazy? Let’s talk about my team repurposing your podcas…
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In this episode of The Special Ed Strategist, we delve into the invaluable role of organizational systems and collaborative partnerships in navigating the complexities of the special education system. Author and advocate Kelley Coleman joins us to share her insights and strategies for parents seeking to streamline their journey and advocate effecti…
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One of the biggest things that came out of the Google Core update last month, is the need for people to focus more on what's working and what’s not working. (Which by the way… we should been doing anyway). Content that’s been created the right way, with a strong intent to serve, can live forever- YAY! Some of my top-performing blog posts are things…
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Follow along with Wendy today as she covers the four P's to IEP's! Instagram - https://www.instagram.com/learningessentials/ LinkedIn - https://www.linkedin.com/in/wendy-taylor-7106b6a6/ Website: www.LearningEssentialsEDU.com Review Podcast - https://podcasts.apple.com/us/podcast/the-special-ed-strategist-podcast-with-wendy-taylor-m-ed-et-p/id16399…
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Have you ever thought, “Well, I want to honor God with my business, but I don’t really know what He wants me to do or HOW to do it?” This is a subject that is NEAR and dear to my heart. Here are 7 VERY practical ways to partner with God in your business because, after all, it is ALL His anyway. Benham Brothers podcast episode that teaches listening…
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In this episode, Dr. Matt Zakreski joins Wendy Taylor to discuss effective ways parents can support their gifted or twice-exceptional children. Dr. Matt emphasizes the importance of proactive skill-building and future planning, encouraging parents to take action from where they are now. He also explores the concept of asynchrony in gifted children'…
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Are you working hard to create great content, only to have nobody read your blogs or listen to your podcasts? As much as I know that great SEO will help you, sometimes it's NOT actually an SEO problem but a TITLE problem! And while each major platform- YouTube, Podcasts, Blogs, Instagram, TikTok, and Facebook has its own “rules”, there are a few ha…
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Everyone is all worried and up in arms about (every) update ever. Meanwhile, I’m over here without a care in the SERPS world Why? Because for my own website AND clients, we’ve always prioritized serving over SERPS-ing. OBVS SEO matters, and the things you do to GET ranked matter. I love to teach you how to blend the art of serving your people well …
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Coaching is a fun, but sometimes hard thing. It can be really vulnerable to sit down with someone and say, “Here’s my business, this thing that I’ve built and I love, but I need your help!” As an SEO consultant and Christian business coach- I don’t take it lightly that y’all allow me the honor to speak into your businesses! Truly! But I’m not going…
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In this episode of "The Special Ed Strategist," host Wendy Taylor explores the vital collaboration between special education and general education teachers in supporting students with unique learning needs. Joined by guest Rebekah Poe, an expert with experience in both realms, they delve into the significance of teamwork, parental empowerment in th…
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I have always loved learning. Go ahead, ask me how any books are sitting on my shelf just waiting for me to pick them up! And when it comes to learning about business and growth, MAN, I will NERD out. But sometimes, the online education space can be a little… overwhelming. What’s the best use of your money? Where should you spend your time? Most im…
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Have you wondered if your website copy was holding you back? Unfortunatly, even the best service providers and the best products can be losing money with poor website layout or website copy choices. In this coaching call with DFW area photographer Amanda Ogg, we went through and revamped her website copy and SEO strategy. She later told me that the…
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Introduction: Emotional regulation and executive function skills are crucial for overall well-being and success in life. These skills impact various aspects of life, including academic, social, and personal domains. Emotional Regulation: Involves managing stress, controlling impulses, and adapting to changing emotional situations. Challenges in emo…
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In this episode, we're diving into the vital role of speech-language pathologists (SLPs) in schools. Join us as we chat with Hallie Sherman, a seasoned SLP with 16 years of experience in public schools, about the impact SLPs have on students' academic success. Discussion Highlights: Hallie's background and journey to becoming an SLP. The varied set…
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Ahhh, website traffic! Click through rate, Keywords, google analytics, third-party analytics.. It can all be V confusing and very time-consuming to understand. THIS I get. And while I am OBVIOUSLY a fan of doing keyword research and creating really strategic SEO-friendly content, and I actually ENJOY the content creation process, sometimes it can b…
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Have you ever received a school report or evaluation related to your kiddo's IEP and thought "that's not quite right"? Well, today Wendy walks you through all the right ways to: Collaborate with the school team Maximize outcomes when you disagree Appropriately approach the IEP team with questions Stay a team player with the entire IEP team, finding…
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Are you drawing a blank when it comes to keyword research? Or maybe you have too many ideas for keywords, and you just don’t know where to start? BEEN THERE! This is exactly why I created this process for myself and my students so that you can spend your time wisely and do keyword research the right way. Listen in for the 5 types of keywords that y…
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Guest: Annie Tulkin, MS, Founder and Director of Accessible College Transitioning from high school to college can be a challenging process for any student, but it becomes even more complex for students with disabilities. Our guest, Annie Tulkin, discusses the importance of finding the right college and the steps involved in ensuring that students w…
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Have you started to do keyword research and stopped because you know you don’t have the right things in place? Or maybe you dig in and then think “This is going to take FOREVER” (and it can) but only if you’re doing it the wrong way or don’t have the prep work done first. Listen in as I teach you how to build or your OWN keyword and SEO strategy in…
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In this episode, we uncover the essence of specialized instruction, what it truly means, and how it can transform your child's educational journey. Specialized Instruction Defined: Individualized: Personalized to address each student's unique needs and learning style. Differentiated: Modifying teaching methods, materials, and assessments to accommo…
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Have you ever wondered how to integrate your keywords into your blog strategy? Or how SEO can truly help grow your online business? Listen in on a snippet of an SEO and Keyword coaching call I got to do with Jenny and Kim from The Homeschool Well. You'll hear tips for email content strategy, blogging tips, keyword placement, and how to integrate ke…
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🔍 Understanding Dyscalculia: Dyscalculia as a lifelong neurodiversity: a condition impacting various aspects of life. Limited research compared to dyslexia highlights the need for increased awareness and understanding. 💪 Empowerment Through Support: Importance of early intervention: reducing anxiety and providing tools for self-advocacy. Navigating…
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Content marketing is PART OF THE JOB of any business owner or entrepreneur, and AI has changed the landscape of content marketing to make it EVEN more about QUALITY content over quantity… Which if you are stressing about your content marketing or content creation in general, then you KNOW content creation can turn into a hated part of your job REAL…
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In this dynamic episode, we delve into the intricate process of crafting and achieving Individualized Education Program (IEP) goals with precision, adaptability, and collaboration. The host emphasizes the dynamic nature of the journey and the importance of ongoing evaluation, adjustment, and collaboration. Key Takeaways: Precision in Goal-Setting: …
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Listen, I get it. I am the QUEEN of just jumping into a thing and figuring out how long it will take and how hard it will be as I go. And while there IS a huge benefit in JUST GETTING STARTED, there is also a lot of fixing that needs to happen afterward! So many of my coaching clients and even my friends in business make this mistake- and I have ma…
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If I could go back and tell little baby blogger Faith some things, there would be a LOT… But truly, if I could boil it down to 7 easy SEO tips, this would be the list. Now, obviously, there are a LOT of factors that determine how successful your blog is and how much it will generate leads for your business, but these 7 SIMPLE SEO hacks will dang su…
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In this illuminating episode, host Wendy Taylor delves into the world of behavior modification with special guest Teri Bullis, Ph.D., BCBA. The focus is on the pivotal role of rewarding desired behaviors and effectively disciplining undesired behaviors using behavior modification techniques. The episode unfolds as a guide to understanding behavior …
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Did you know that if you're blogging with the wrong approach and on the wrong platforms, you're setting yourself up for failure? Yep, and I dang sure don't want that for you or your business. Listen in for part 2 of the 10 must-have foundational elements for a successful blog. Learn the exact method we use to blog SMARTER not harder in The Organic …
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Key Takeaways: 1️⃣ Tailoring Services to Individual Needs: Definition and role of the IEP service page. Detailed and individualized account of services throughout the school day. Addressing specific challenges and requirements identified in the evaluation process. Clear understanding for parents regarding support mechanisms and alignment with goals…
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I get it, you know that you need to blog for your business, you know that there's a right way to do it and a wrong way to do it, but you're up to your eyeballs in free advice and Pinterest pins that all say the same thing. As a professional SEO expert, content writer, and copywriter, we've learned a few tricks along the way... and the fact is... th…
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I remember a conversation I had a conversation with one of my besties a couple years back. She’s a stay-at-home ranch mama and was looking for ways to earn extra income. She had seen stuff about blogging to make money and knew I had a blog, so she wanted to know how it was doing (TOTALLY ok with that convo with her btw. God bless my besties, they g…
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Lead generation, google updates, SEO, and website traffic. How will they change in 2024 and what can you do to capitalize on these changes? What really matters for your SEO, will you have to completely re-do your strategy and is it even possible for small businesses to rank with all the AI-generated content out there. Listen in as I break down 5 SE…
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But what's ACTUALLY working for business growth? Listen in as I share 7 things we did RIGHT (that I'm soooo thankful for) as we close on our most profitable year ever! Don't worry, these are simple, easy to understand, and nitty gritty things that actually worked! Get More Leads from Your Website with The Organic Marketing Framework Grab the SEO & …
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Join us on an exhilarating journey into the often-overlooked realm of transition planning! Your host Wendy Taylor and special guest, Tom Liniak, a trailblazing attorney and dedicated parent, aim to unlock the secrets of successful transitions for disabled individuals. Takeaway 1: Transition Tango! Unpacking the critical role of transition planning …
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Let's be real, we all love to share our highlight reel, but sometimes what is MOST helpful (for us) and others is to LEARN from our mistakes. Learn what 4 mistakes I made (100% MY mistakes) that I made this year. Get More Leads from Your Website with The Organic Marketing Framework Book Your SEO and Keywords Strategy Call Grab the SEO & Website Ter…
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Unpacking the IEP Essentials: Explore the crucial role of Present Level of Performance (PLOP). Learn how accurate assessments impact legal compliance. Discover the importance of active parental involvement beyond paperwork. Clear Goals: Dive into the legal emphasis on clear, measurable goals. Understand the collaborative process in goal-setting. Fi…
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If you are like a LOT of entrepreneurs that I know, you may struggle with HOW to be generous with your business, how to price your goods and services, and still make a profit. Listen, I get it. But generosity has a LOT to do with your mindset as well! Listen in for 4 easy ways to be more generous this holiday season without giving it all away for f…
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