Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
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Criminal Barrister Chris Kehoe and squirrel worrier Alex Boardman are both comedians. Here, they discuss English Criminal Law cases in a light-hearted, easy to understand way. Twitter/X @BarelyLegalPod
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The Accountants on Purpose Podcast showcases inspiring stories of Accountants who are leaders in their field – what makes them tick, how they got there and what they do for their teams, their clients and the world.
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Crafting AEC content that captivates and inspires learning
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35:02
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With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a hard sell. As Kleinschmidt’s marketing and communications director, GinaRenee Autrey pursues opportunities where her engineers can blend creativity and technical expertise. Their goal isn’t to merely distribute …
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Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything
41:46
41:46
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41:46
Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys dis…
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Why your attorneys should feel like part of the marketing team
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27:57
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On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem with more than 100 unofficial marketers. Yep — attorneys and staff have a crucial supporting role to play as advocates for their firm and its brand, and Julia has made it her mission to empower them. In this episode of Spill the Ink, Ju…
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How does Google know who you are? | Authorship v. Expertise
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30:49
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You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is…
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S1E44 - Just Stop Oil Protestors Hefty Sentence
1:03:25
1:03:25
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Law lecturer and former criminal barrister Chris Kehoe is furious at what he sees as heavy handed sentencing in the case of the Just Stop Oil Protestors who received 5 and 4 year sentences this week. Are there grounds for appeal, and if so what are they?What law did the protestors break and is it fit for purpose? Elsewhere Alex suggests a new TV sh…
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How To Do Social Media Marketing the Right Way
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47:21
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47:21
Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys…
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Lessons from marketing a legacy construction firm on its 100th anniversary
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34:30
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana Galvin Lancour leads Barton Malow’s centennial marketing campaign, she joins us to discuss the challenges and opportunities in marketing a legacy construction firm with deep community roots. In this episode of Spill the Ink, M…
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How Much Marketing Is Enough? – Legal Marketers Explain
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40:17
Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketi…
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What non-attorney CEOs bring to law firm operations
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27:09
It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do wonders for streamlining operations, enhancing the client experience and strengthening team culture. But it’s not without its challenges — as our guest discovered when he built a law firm from the ground up (with the help of a team of attorneys) …
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Google’s Algorithm EXPOSED – What Matters and What Doesn’t
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34:56
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The secrets of Google’s algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype j…
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Why do cases involving young defendants generate such strong public reactions?What role does/ should rehabilitation play with young murderers?What is the legal age that a person be tried in England and Wales for murder?Plus, a mention of a very recent case and a a case from over 30 years ago which led to a change in the law. Find out more at https:…
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10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!)
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40:23
Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk …
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Marketing analytics, photography and a people-centric strategy
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19:54
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Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017. Coming from a New York City digital marketing and advertising agency, he brought a data-driven, people-centric approach to the firm’s marketing and content creation strategies. As marketing director, he leads the fir…
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S1E42 - Baby Reindeer - Spoilers/ Sexual Offences Act 2003 and 1956
1:14:20
1:14:20
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Third warning. In this episode there are show spoilers. There is also a discussion on the old law of rape/ sexual offences, male rape and how that did not used to be an offence, spousal rape and how that did not used to be an offence.We also talk about stalking and what the 'Real life Martha' may do next. Find out more at https://barely-legal-comed…
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Google Local Service Ads: To Brand or Not to Brand?
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Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in br…
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Mental health in law: Strategies for firm leaders
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18:10
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18:10
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry continues fighting for ground in the battle against mental health and well-being issues. This Mental Health Awareness Month and Well-Being in Law Week, we’ve invited well-being consultant Tara Antonipillai to discuss …
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Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
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43:23
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43:23
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad an…
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Architecture marketer spotlight: Benefits of niche marketing for architecture firms
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21:34
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Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined while watching HGTV as a kid. So she adjusted her path. Today, she’s the marketing director at Pfluger Architects, a design firm specializing in the education market. Heather joins us to discuss owning your niche, market expansion …
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There is an annoying whistling coming from Mr Kehoe's office. Can the polymath, academic, former barrister with a post graduate European Law degree figure out a simple solution so that we don't have to listen to it for 45 mins?Spoiler alert: No. Find out more at https://barely-legal-comedy-podcast.pinecast.co This podcast is powered by Pinecast.…
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My CRM is Bigger Than Yours || Quarter 1, Done
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40:28
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Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and e…
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Legal marketer spotlight: A servant leadership approach to law firm marketing
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23:58
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Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is to approach marketing with an understanding that nurturing connections is kingpin, both internally and externally. Aricia is the marketing director at Chambliss, Bahner & Stophel, a full-service law firm in …
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Episode Notes What is imposter syndrome? Do you suffer from it? Are you worried that you don't suffer from it and maybe you should? More to the point what does all this have to do with Kehoe having to follow Baroness Hale, former President of the Supreme Court, speaking at an event for women in the law? Find out more at https://barely-legal-comedy-…
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The Lawyer’s Guide to Conversions || Listener LSA Queries
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46:28
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Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you …
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Architecture marketer spotlight: Winning AEC business with tailored proposals
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22:05
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22:05
Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you. Marketing needs to be tailored as much as possible to address their specific needs and concerns. Derek Goodroe, marketing director at Ashley McGraw Architects, talks about why he invests time and resources into carefully ta…
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Bull$#!% You Hear at Legal Conferences || What Are You Reading?
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39:52
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This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today’s big thing—The News: Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work?…
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Why a DEI strategy is a competitive advantage for law firms
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19:15
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19:15
The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it is improving. Many law firms are integrating DEI strategy into their core business model, and the benefits of this shift are touching nearly every area, from prospecting and marketing to recruitment and talent development. In thi…
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Extra, Extra! Break Free from the Billable Hour
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12:57
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Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and c…
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Listener John asked a question which we answer in this episode.
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What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4
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31:13
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Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing eff…
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Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning
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28:47
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Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina. She recently guided the 35-year-old firm through a successful rebrand and website redesign and is constantly re-examining Cline’s marketing strategy to meet evolving client needs. In this episode, Jill a…
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Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems
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35:14
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35:14
Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be. We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency …
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How law firms are using videos to generate and nurture leads
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37:59
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You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don’t even need to hire a fancy, high-tech production team. Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michel…
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Friend of a friend has had his quad bike confiscated. Can he get it back before the police dispose of it?
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100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year? _____________________________________________ What should diversity look like in your legal marketing?…
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Advancing diversity, equity and inclusion opportunities in AEC
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18:17
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The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13% of the industry’s workforce but only hold 7% of its jobs. Meanwhile, white workers comprise 77% of the workforce and hold over 80% of all AEC jobs. AEC Unites, a nonprofit membership organization, …
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S1E37 - Can you assault someone without touching them?
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51:36
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Party time as the boys have been promised a gift by a listener! Unsurprisingly, they decide to do another listener suggested episode as they have little moral fibre and are willing to sell themselves to any bidder. Find out more at https://barely-legal-comedy-podcast.pinecast.co This podcast is powered by Pinecast.…
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Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
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Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future. ____________________________________________________________ Time to dust off the crystal ball, but first, the guys take a…
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