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The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
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Welcome to Social Selling with Sam. The podcast that helps you create more leads from LinkedIn®. Each episode is packed with tips and tricks from LinkedIn® Expert, Sam Rathling. Grow your visibility and credibility with social selling strategies that actually work! If you're looking to position yourself as the ‘go-to’ person in your field, want to generate more leads within your IDEAL target market or are unsure how to get the most from LinkedIn® then this is the podcast for you!
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Ted Prodromou is America’s leading LinkedIn coach and the #1 best selling author of The Ultimate Guide to Linked In For Business. To get a free copy of his book simply register at www.tedprodromou.com. On the podcast, Ted brings together some of the top LinkedIn minds in the country to share with you how they grow their businesses using LinkedIn and how you can, too
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Show Resources Here were the resources we covered in the episode: Demographics & Analytics Episode Bidding Episode Relevancy Score Episode Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us…
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Show Resources Here were the resources we covered in the episode: Top Rank Marketing's Site Lee Odden's LinkedIn Lee Odden's Instagram Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Ra…
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Show Resources Here were the resources we covered in the episode: Reporting Episode Bidding Episode Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Have you…
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Show Resources Here were the resources we covered in the episode: AJ's post describing how AB testing tool works Episode on AB testing Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Ra…
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Show Resources Here were the resources we covered in the episode: Click to Message Ads early sneak peek Vidmob Study by Cooper Nefsky Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rat…
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Show Resources Here were the resources we covered in the episode: Illiana Acosta on LinkedIn Partner Hub Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ …
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Show Resources Here were the resources we covered in the episode: LinkedIn Certified Marketing Hub Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Are you a…
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Show Resources Here were the resources we covered in the episode: Microsegmentation Episode Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript What standing in…
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Show Resources Here were the resources we covered in the episode: Drew Boyd's LinkedIn Profile Positioning interview with April Dunford April Dunford LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-co…
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Show Resources Here were the resources we covered in the episode: New Interests for Interest Targeting Explanation of CPC vs CPM bidding on LinkedIn Relevancy Score and Auction Episode Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like …
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Show Resources Here were the resources we covered in the episode: Job Title Targeting Nuances Workplace Learning Report In-Demand Skills Civil Rights Day (MLK Day) Ads Analysis Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to co…
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Show Resources Here were the resources we covered in the episode: Follow Andrew Harder on LinkedIn Awesome viral post about LinkedIn document ads from Andrew Another excellent viral post from Andrew about this video strategy Certified Marketing Experts Certification Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox …
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Show Resources Here were the resources we covered in the episode: Ep 43 about Gen Z Market Research on LinkedIn Sarah Weise LinkedIn Ep 65 about Microsegmentation Sarah Weise's LinkedIn Learning Course on Market Research Certified Marketing Experts Certification Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Yout…
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Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Have you thoroughly tested the LinkedIn Audience Netwo…
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Show Resources Here were the resources we covered in the episode: LinkedIn Ads Group on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript On LinkedIn Ads, you can target m…
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Show Resources Here were the resources we covered in the episode: Covid19's Effect on LinkedIn Ads Bidding and Budgeting NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Follower Ads (Red call-ou…
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Show Resources Here were the resources we covered in the episode: AdSearch LinkedIn Ads Library Sander's LinkedIn Profile NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Have you…
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Show Resources Here were the resources we covered in the episode: Jonloomer.com Jon's TikTok Jon's Podcast Jon Loomer on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript …
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Show Resources Here were the resources we covered in the episode: Low Budget Strategies Episode Offers Episode Who Should and Shouldn't Advertise on LinkedIn Episode NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to suppo…
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Show Resources Here were the resources we covered in the episode: B2Believe Event NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript LinkedIn's B2Believe event happened last week in…
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Show Resources Here were the resources we covered in the episode: Should you bid CPC or CPM? Episode on saturation NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Today, you're g…
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Show Resources Here were the resources we covered in the episode: How to Analyze Your LinkedIn Ads in Excel How to Evaluate Your LinkedIn Ads AB Tests in Excel NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us:…
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Show Resources Here were the resources we covered in the episode: New Audiences Menu Document Ads Media Library Certified LinkedIn Marketing Experts program Reporting on LinkedIn Ads ROI NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great…
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Show Resources Here were the resources we covered in the episode: Calculating ROI on your LinkedIn Ads Post from AJ about square images Revenue.io Ads Examples Optimizely Ads Examples Accenture Ads Examples Nancy Harhut - Speaks a lot about marketing psychology NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us …
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Show Resources Here were the resources we covered in the episode: LinkedIn Collective Introducing the LinkedIn Collective: A New Community for B2B Marketers Growth on LinkedIn isn't slowing down Building an iconic brand Alex Rynne on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas …
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Show Resources Here were the resources we covered in the episode: Detailed explanation of policies Ad Guidelines Ad Disapprovals Episode 72 - Quality Scores NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript Have you ever had your LinkedIn Ads g…
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Show Resources Here were the resources we covered in the episode: Episode 59 LinkedIn's auction Campaign Quality Scores for Sponsored Content Help Article LI's Privacy Centric Explanations - really interesting to understand LI's direction towards privacy Episode Six NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@…
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Show Resources Here were the resources we covered in the episode: Lead Gen Form Ads Reporting UTM live builder NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript I think B2B marketing and CRMs go together like chocolate and caramel. Today, we're…
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Show Resources Here were the resources we covered in the episode: Data about cookies Browser fingerprinting Audience segmentation 1st party vs 3rd party cookies How Apple's ITP treats cookies Server side tracking with Google Ads Website demographics episode Sites the LAN shows up on NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Conta…
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Show Resources Here were the resources we covered in the episode: Performance chart Demographics Audience segmentation Make optimizations Bidding/Budgeting AB testing NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript What if I told you that I w…
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Show Resources Here were the resources we covered in the episode: Google and Facebook Bidding/Budgeting Lead Gen Forms Testing Strategy NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript So you're hiring a new LinkedIn advertising manager and yo…
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Show Resources Here were the resources we covered in the episode: Mark Williams on LinkedIn LinkedInformed Podcast linkedinformed.com NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript AJ Wilcox Going viral on LinkedIn, it's easier than you thin…
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Show Resources Here were the resources we covered in the episode: Episode on average benchmarks to shoot for Episode on boosting posts Episode on segmentation NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript Is it time to fire your agency that…
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Show Resources Here were the resources we covered in the episode: Ad Scheduling Account Organization NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript Micro segmentation of your LinkedIn Ads. Your LinkedIn Rep says it's a bad idea. I say it's g…
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Show Resources Here were the resources we covered in the episode: Cost Cap Bidding Targeting Strategies Key to Efficient Scale NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript With LinkedIn Ads, you can either increase efficiency or volume. Bu…
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Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript On this episode of the LinkedIn Ads Show, we're talking about the biggest oversight that LinkedIn made on their ad platform, the…
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Show Resources Here were the resources we covered in the episode: Announcement about the left-hand navigation being reverted Offers Epsiode NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript LinkedIn Sponsored Messaging, Message Ads, Sponsored I…
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Show Resources Here were the resources we covered in the episode: Data Studio dashboard that Anna Shutko and AJ created together @AnnaShutko on twitter Marketing Analytics Show LinkedIN: Send DM and posting NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Sho…
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Show Resources Here were the resources we covered in the episode: Analysis of Job Titles vs Functions Systematic Approach to LinkedIn Targeting Targeting Deep Dive NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript LinkedIn only understands 55% …
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Show Resources Here were the resources we covered in the episode: Ad Saturation Benchmarking your LinkedIn Ads performance How the LinkedIn Ad Auction works Performance Chart NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript Click through rates…
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Show Resources Here were the resources we covered in the episode: Brenda Meller's post detailing all the new industries Oribi Aquisition Company Engagement Report New Pages Updates NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript LinkedIn Ads …
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Show Resources Here were the resources we covered in the episode: Chris Dayley AJ Wilcox Investopedia LIs advice for optimization NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript AJ Wilcox You're running and testing your LinkedIn Ads. But how …
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Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript Account Based Marketing with LinkedIn ads. Exactly what to do for the best results. Coming right up on this week's episode of th…
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Here were the resources we covered in the episode: Email the guest: jon@shape.io Coupon Code on Shape.io: B2 NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript AJ Wilcox Managing budgets on LinkedIn Ads is so hard. Help! Well, not when you're us…
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Show Resources Here were the resources we covered in the episode: Example image of LinkedIn's new navigation in Campaign Manager NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript Did you know that LinkedIn has an analytics tool that you can get…
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Here were the resources we covered in the episode: Episode 51: Boosted Posts Episode 7: Account Organization Episode 36: AB Testing Strategy Episode 17: Leadgen Forms Episode 20: Audience Sizes NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript …
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Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript You've seen that button hiding off to the right in campaign manager called performance chart. What does it do? And why do I love…
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Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript On LinkedIn, what's a boosted post? And how is it different from a standard LinkedIn ad? What is direct sponsored content? When …
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In this episode, we are joined by Nicholas Jones. CEO at Pipeline 44 Group & Founder of AMGO Industries. Business Mentor, Trusted Advisor, and Non-Executive Director. Creating & Building Sustainable, Profitable Companies. Connect with Nicholas: https://www.linkedin.com/in/nicholasjonesintl/ What is this podcast about? LinkedIn Tips, LinkedIn Market…
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In this episode the power of LinkedIn® recommendations. Recommendations build social proof that you’re good at what you do. It also gives people who are looking to do business with you an idea of what working with you would look like. If you’re using LinkedIn to generate leads these recommendations are vital for building your personal brand! What i…
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