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Lori Shefa & Garen van de Beek

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Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Garen van de Beek and Lori Shefa, two of Hollywood's top entertainment marketers interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.
 
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We’ve got not one but TWO of the most successful women in television and film - former Chairman of CBS Entertainment, Nina Tassler and prolific producer/director, Denise Di Novi. And they know a lot...about a lot. Like what makes a good pitch? How do you cut thru the clutter with your marketing? Why Ben & JLO could do a movie and launch it with a s…
 
The doctor is in! The one and only Dr. Phil joins us in our very first episode! And we ask all the burning questions - What's a secret no one knows about you? How has Covid-19 changed daytime TV? What's the key to your 45-year marriage? Best advice Jay Leno ever gave you? Favorite ad campaigns? What's up with you and TikTok? Why don't you ever swea…
 
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