Lucy Hall Social Media public
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Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven ...
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Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of the COO of Nando's, the Global Head of Marketing for the Olympic Games, the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to l ...
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Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Releva…
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What can you give? Often, when we approach things like collaborations and agreements, our first thought it about what we want and what we can take from a situation to help us achieve our goal... but can you imagine if we thought about what we could give instead? How would that change the game for you? This week, I've been working on some collaborat…
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Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.You'll learn: What makes for a great influencer relationshipWhat to measure and whyHow …
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Rachel Watkyn is an incredible lady. She discovered the need for The Tiny Box company when trying to start another business, ended up on Dragons' Den (and got investment!) by accident, supports women in business... and all this from less than ideal beginnings that included hospitalisation and being put into care at a very young age. Despite this, R…
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Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation.In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you: How each approaches video creation The actual real business impact of creating for socials…
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Everyone does Black Friday, right? Well no, no they don't, and this podcast shares why you shouldn't if it doesn't work for you. Business is about profit, and whilst many businesses see orders increase when they slash their prices, if it isn't making profit, then why on earth are you doing it?! When Black Friday rolls around, a number of businesses…
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Lucy Gray, aka Doodling Lucy, was told that you couldn't make a business from art. This was by a teacher... what a shortsighted statement that was.... Initially, she listened to this limiting and, quite frankly, inaccurate statement, taking action on it and taking a course in psychology at university. But, luckily, the opportunity presented itself …
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One Minute Briefs isn't just a fun outlet that has created a community of well over 100k, but it's actually a brilliant way to think about so much, as Nick Entwistle, creator of One Minute Briefs, explains. I've followed Nick and One Minute Briefs for a long time and have been wowed by the creative concepts created by his community in just one minu…
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The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video.The folks below are the brands we work with because we think they're useful compan…
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Let me take you back to when you started this journey. You may have had a big goal and you then chipped away at it to get there. But what happened then? Did you continue to say 'yes' to things that got you to your goal, even if it meant you weren't really heading in the right direction for your next goal? Today, it's a deep one... Lately, I've been…
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At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️Key takeaways were:• The power of context – and the life-or-death nature of standing out• The commercial significance of brand awareness – and wh…
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A little while ago, I stumbled across Hunter & Gather, a brand that taps into ancestral knowledge of nutrition and health, combines this with a modern lifestyle, and then creates products that are unapologetically not the cheapest available... but the strong educational aspect of the brand explains why. I loved so much about the brand, so I reached…
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Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael disc…
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This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples. Super useful free, ungated tool from our friends at planable to he…
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Tech can be overwhelming - but by burying your head in the sand, you're doing yourself, your business and your life a disservice. In fact, you're probably making all of the above a LOT harder. That's why you need to listen to this week's episode - it could change your world! Podcast guest, Beverly Clarke MBE, wasn't born into tech, quite the opposi…
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Feeling a bit down or uninspired? I promise you, by the end of this podcast with Charlie Hindley, you won't! I met Charlie when he was wearing a cloak on a street in Edinburgh, ready to guide a group of people around a graveyard. Yes, it's the truth, but only part of it. Charlie (I spoke about Charlie a few episodes ago) guided the Potter Trail whe…
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Lucy Hall is a complete powerhouse. Not only is she the lady behind Digital Women (and its goal of empowering 1 million women through digital skills and education), but she's also the founder of social media event Social Day, the Digital Women Awards, has run her own agency, and does a lot more too. Lucy's passion for digital started from a young a…
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Sophie Gregory, also known as @farmer_in_training, is a first generation farmer with a 400 strong organic dairy herd. What might comes as a surprise is that she actually started out as an accountant! Her husband's passion to have a dairy farm coupled with having her first child created a route into farming that she didn't expect. Learning from the …
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'Nothing was ever accomplished in uncomfortable underwear' - a quote I, and many others, wholeheartedly agree with. And it comes from the founder of Stripe and Stare, a brand dedicated to righting this! Katie has grown this business from her kitchen table, sampling products and testing them at a small scale up to the multi million pound company it …
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Inspiration and inspirational people are all around us... but we don't always see them, do we? Perhaps we are too bogged down in the day to day to notice? Or maybe some of us just can't see it when it's standing in front of us? On a recent trip to Edinburgh, I met an amazing chap called Charlie. Dressed in a cloak, he gave a group tour with a Harry…
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No, that wasn't a typo. Today we're talking about the ability to find a problem to every solution, how you can identify this unhelpful behaviour, and how it's limiting you and your own growth. A little while ago, I had a random chat with someone who had this way of operating. They explained their issues, I asked questions and they generated ideas t…
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We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.This is the first edit from out day at innocent so make sure to sub for more!
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Sarah Elebert is not new to the Small & Supercharged Podcast, but her latest venture, co-founded with best friend Nichola, is. The duo started their business, Envious Styling, to help provide women with stunning dresses to rent that made them feel a million dollars, but they did it differently. The dresses are selected to fit specific sizes and sha…
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In the UK, we're now part way through the second week of the summer holidays, and I know how hard it can be. You have work, the heat, life, and now full time child activity provider/cook/cleaner/fixer/adjudicator of sibling squabbles to add to the list. It's a lot. As a mum of two lively boys, I wanted to share some tips that have helped me this su…
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What do cookies, creativity, Regé-Jean Page, Zoella AND Brazilian Bum Bum Cream have in common?! It's Baked By Steph, a brilliant, fun, hobby turned business that Steph Giordano started in 2019. Steph became obsessed with beautiful biscuits and the decoration of them as a hobby. As she perfected her fun designs, people started to notice, and this q…
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Fast fashion is a regular feature on many a newsfeed for all the wrong reasons. These cheap and often poor quality garments aren't designed to be with their purchaser for long, and are set to be worn a few times before finding their way to landfill. But there's another way. Enter Lulu O'Connor, founder of The Clothes Doctor. During her previous car…
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Lemonade Dolls is one of the fastest growing lingerie brands in the UK. It started life - as a community initially - when its founder, Lemon Fuller, started an Instagram account in 2017. She had worked in the entertainment industry for a number of years and kept seeing her incredibly talented friends suffer with a chronic lack of self confidence. I…
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Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghost…
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Urgh- if I had a penny for every time I see someone's work stolen online, I'd be a pretty rich woman. And think, if the people who had their work stolen earned money from it, they'd be a lot better off too! On today's episode, I'm talking about sharing v. stealing, copyright infringement, the importance of asking (and waiting for!) permission, big …
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An open ended title, but a very apt one- on episode 300, I'm asking for your opinion on the kind of podcasts you love the most. I believe that anything we do should be under constant revision- we shouldn't just do one thing and stick with it forever because it 'works', we should always be striving to improve and iterate, and with over 300 episodes …
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The world of PR is constantly evolving. Not all that long ago, it was all about press releases and building relationships with traditional media, whereas now it's this alongside social media, influencers, events, content creation and a lot more. To survive, let alone thrive, agencies need to adapt, and Bloxham PR, lead by founder Kaylie Bloxham, is…
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Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch? The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing stra…
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Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers.Key Discussion PointsThe Craft of MarketingCraft is about acquiring the skill to demonstrate em…
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Rebecca Honeywell-Ward started Honeywell Bakes as a way to help juggle the demands of children, stay creative, tap into a trend, and the need to earn money years ago. From the kitchen table, her business was born, and quickly scaled to premises when the house became filled with boxes for the company's delicious bakes. But the journey hasn't been ea…
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Don't worry, I won't be telling you how to vote and I won't be discussing policies here... but I was slightly surprised to see Rishi pop up amongst the hilarious dog and cake making videos that usually seem to invade my TikTok feed. He was talking about one of his policy announcements, dispelling myths... and doing it in a very clever way that was …
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Marina Gibson has just released her first book- Cast Catch Release- but the journey to get to where she is now has been anything but smooth. The story begins when she was a child and her family spent a lot of time fishing. Although she wasn't all that interested at the time, over the years her interest grew and became a huge passion that helped her…
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Ah- perfection. That unicorn that is always slightly out of reach and will more than likely hold you back from achieving anything good. Yes, aiming for perfect and holding yourself (or others) to impossible standards is unlikely to create the results you want- and on today's episode, we delve into why, and also some strategies to break out of the p…
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A picture says a thousand words, and for Hannah Wilson founder of Quoted Visually, it's attracted thousands and thousands of fans too! What began as a personal tool to help Hannah process information blossomed into an enviable Instagram following, the attention of icons like Steven Bartlett and Simon Alexander Ong (amongst others!), along with a co…
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If you're feeling a bit deflated about social media and your engagement, listen to this! On this episode, I talk about what engagement is, how it's worked out and why it matters... but also the invisible engagement that we can't see that often moves the needle and is really hard to quantify. I also dip into what 'good' looks like (based on industry…
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Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI f…
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S'more'a'licious was a kitchen table, pandemic project, started by Laura Vogan as she overcame postnatal depression following the birth of her daughter. It began with s'mores kits and has now developed to a full marshmallow business that makes its own delicious marshmallows, marshmallow fluff, and also continues to make s'more kits... but with her …
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It can feel really strange telling the world about the product or service that you offer, can't it? But the harsh truth is that if you don't promote what you do or sell, then no one will know it exists. Even at the moment, when it's no secret that times are hard, it's STILL important to tell people what you do. Why? Because if you don't tell them, …
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