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Why are you the one?

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Manage episode 423109712 series 2682488
Content provided by Rhea Freeman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rhea Freeman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch?

The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy.

By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one.

...and on today's episode, we're learning all about it...

  continue reading

362 episodes

Artwork
iconShare
 
Manage episode 423109712 series 2682488
Content provided by Rhea Freeman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rhea Freeman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch?

The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy.

By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one.

...and on today's episode, we're learning all about it...

  continue reading

362 episodes

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