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Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven ...
 
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What do you take for granted in your equestrian life? Being able to see your horse when you like? Being able to get off your horse whenever you like? Or how about in normal life? Being able to cope with loud noises or even read at speed when needed? Probably all of these and more. But that isn't the case for everyone. As Zoe Squirrell, Internationa…
 
When you say 'no', how does it make you feel? For many of us, saying no to opportunities, to work, can fill us with fear from all sorts of angles, and can make what should be a 'no', a resounding 'yes!'. But is that a good thing? I don't think it is. Of course, the reason you want to say no has a huge bearing on this, but if you're saying yes becau…
 
It's been a while since I recorded an interview with someone in person, but on today's episode I'm joined by my video and podcast editor (who's also my husband, but you'll probably get quite quickly!), Laurence Freeman. We all know that the popularity of video continues to surge on social media- but how can we take better videos? How can what we ca…
 
I don't know about you, but I feel like 2021 has been a long learning experience, do you feel like that? It's taught me a lot- and I'm very grateful for it- and I wanted to share these points in the first podcast of 2022. From what three months of homeschooling taught me (more than what a vertices is!) to simple pleasures, the things that really ma…
 
Ohhh- this is a bit different, but I am excited to share this with you! Today, I'm talking you through how to create an Instagram promotion in five easy steps- and the training is provided by me (obviously!) but using one of the amazing #SheMeansBusiness trainings that are provided by Facebook themselves. As a #SheMeansBusiness accredited trainer, …
 
It's our final Podmas of 2021, and we're ending with the fabulous Jacks Watts from Perrinpit Farm. Jacks shares how she started providing beef boxes from the farm's own cattle during lockdown, and how her business has grown from there. This year, not only has Perrinpit Farm been able to provide British meat to a growing number of people in the loca…
 
Podmas is back- and today, we're joined by Dr Diane Fisher aka All The King's Horses. Dr Di is a trauma consultant, Chief Medical Officer of the British Equestrian Trade Association, and a dressage rider who's recently graded as a para rider. In this episode, Di chats about the aims of her accounts and the amazing Rider Clinic, reporting accidents …
 
Podmas is back- and today, we're joined by Eleanor Lelliott from SpiceMule. SpiceMule is a brilliant business that creates delicious mug cakes, spice rubs, stove top brownies, and spice blends to help all of us create yummy food with minimal effort- perfect for busy people! Ellie is a real joy to listen to, and also shares details on a fab colour-c…
 
Podmas is back- and today, we're joined by Thea and Heidi from HorseTribe and HorseFest. HorseFest's first in person event was due to happen in 2021, but due to covid, got moved to 2022. However, that hasn't stopped founders Heidi and Thea from making an impact. In fact, the pandemic led them to start HorseTribe, an online learning platform that he…
 
Podmas is back- and today, we're joined by Rebecca Ellis from Digital Horse and Equi-Light Digital Horse is the social media platform for equestrians that promotes community and connection in a truly hate free way. In addition to this business, Rebecca and her mum also run Equi-Light, which is a new brand dedicated to providing equestrians (and bey…
 
Podmas is back- and today, we're joined by Jade Stock from Out And About Poultry and Mortimer Rose Wealth Management. Jade is known as 'The Turkey Lady' on most social media platforms, thanks to her award winning birds, and the hilarious tales she shares about how they enjoy their life (and cause havoc in the process!). On this episode of Podmas, w…
 
Podmas is back- and today, we're joined by Louise Towl from Ready To Ride Physio. Louise has moved a lot of her business online over recent months, and now teaches pilates via an online membership to riders all over the UK. In addition to chatting to us all about this, Louise also shares her TWO new courses- one's designed for pregnant riders, and …
 
Podmas is back- and today, we're joined by Amanda Marshall from 3 Donkeys Clothing. Amanda created the 3 Donkeys 2-into-1 coverall design to make life for outdoor ladies a whole lot easier. With the well placed zip around the middle, 3 Donkeys' coveralls can be unzipped to answer calls of nature. The Classics and Dartmoors can also function as jack…
 
Podmas is back- and today, we're joined by Poppy Webber from Peewee Saddlery and Hippo Horse Showers Poppy has brought saddle fitting and saddle fitting info to the masses with her incredible Lives and YouTube channel, both of which were started during lockdown to help prevent boredom! As a qualified saddle fitter, she fits saddles and even has her…
 
Podmas is back- and today, we're joined by Becky Kew from Q Dressage. Becky chats all about why she started Q Dressage and her desire to bring pattern, colour and sparkle to the world of dressage while still maintaining the quality and performance that riders need. It's great to see how well she's done this and grown the business over the years to …
 
Podmas is back- and today, we're joined by Emily Cole from Emily Cole Illustrations. Emily's cartoon horses have been entertaining many (many) equestrians since she first put pen to paper a few years ago. Funny and oh-so-relatable, Emily's drawings are available as prints but also on a growing range of stationery, homewares, mugs, pyjamas and more.…
 
Podmas is back- and today, we're joined by Odette Insoll from Nouvelle Habit. Odette started her business in 2020, to solve the problem of getting wet and cold when riding in the winter. After many prototypes and a whole lot of experimentation, the Riding Skirt was born! In addition to picking lining fabrics from Odette's own supply, there's also t…
 
Podmas is back- and today, we're joined by Kelly Ude-Martinez from The Knights of Middle England. Kelly is one of The Knights of Middle England and here she shares a whole heap of experience based gift inspiration in terms of jousting, horse archery, trick riding and side saddle- all of which you can have a go at, no matter your riding experience. …
 
Podmas is back- and today, we're joined by Claire Barker from Barker & Sloane. Claire specialises in luxury skincare formulated for outdoor skin, and has many award winning products in her range. She's recently launched a brand new cleanser which has a refill option, and has also opened her Christmas shop that provides a host of luxurious skincare …
 
Podmas is back- and today, we're joined by Zoe Kiff from Honest Riders and Honest Horse. Zoe has recently released a new collection of stunning equestrian clothing that has strong eco and sustainability credentials, but is also lovely to wear both in the saddle and out of it. In addition, she's developed a range of horse care that continues to grow…
 
Podmas is back- and today, we're joined by Mike Huddart from Huddart Heavy Horses. Mike is passionate about heavy horses, since his parents bought a Shire mare in foal instead of a bike for him! Now, Mike is keen to introduce more people to heavy horses through fabulous experiences, which just so happen to be perfect for Christmas too! This episode…
 
Podmas is back- and today, we're joined by Jane Badger from Jane Badger Books. Jane publishes horse and pony fiction- new books and classics alike- perfect for young and more seasoned horse enthusiasts. On this episode, Jane talks all about her latest releases, her own book which is a sequel to the famous Jill series... perfect Christmas gifts! Thi…
 
Over the last couple of years, there's been a real surge in awareness around mindset and how it can impact everything you do. In fact, I did my NLP Practitioner training a while ago, and I'm training for my Master Practitioner now because it's packed full of useful tools that I use in my business coaching. And I train with the lady that is on today…
 
Authenticity is a word we all hear a lot when it comes to social media- but is it just a buzzword? I don't think so. In fact, I think it's essential for social media to be truly effective, to help you connect with your people, and for you to stand out from the crowd for all the right reasons. On this episode, I chat all about authenticity and how t…
 
3 Donkeys clothing is well known for its brilliant 2-into-1 coveralls, but did you know that founder, Amanda Marshall, had the idea many years ago? It was a chance conversation and a well connected friend who helped Amanda make the idea a reality just three short years ago. From why the brand is called 3 Donkeys to where the original idea came from…
 
Last week, Instagram announced that Links on Stories would now be available to everyone. Previously, people with 10k plus followers had access to this functionality and others didn't. But this change means that follower number is no longer a barrier. But is it necessarily a good thing? On this episode of the podcast, I talk about how the Link stick…
 
Waring Brooke is a young British knitwear brand, founded by Samatha Brooke, that has become a firm favourite in recent years. But Waring Brooke is far from an overnight success, this is the second version of the brand that has so many important values at its heart. Samantha shares how she found knitwear from art, what the first version of Waring Br…
 
The thought of public speaking strikes fear into the heart of many a brave business owner... and I was the same until a few years ago. But in just two days time, I'm speaking at the Festival of Female Entrepreneurs, and I don't feel scared at all. I feel excited. But it wasn't always that way. Don't worry, this isn't a podcast all about what a grea…
 
The Knights of Middle England take part in lots of shows each year, but what's slightly unusual about these knights is that one of them is female... and she's called Kelly Ude-Martinez! This week, we chat about being a female knight, horseback archery, all the adrenaline, the tough times of 2020, and a bumper 2021. Kelly has been involved with and …
 
I know, I know, it's only October, but Christmas IS coming, and for small businesses, it's very much here now! For small businesses, now is the time to get all your Christmas ducks (maybe turkeys?!) in a row. For brand ambassadors and sponsored people, now's the time to be reaching out the brands you work with and asking them about their Christmas …
 
Tamsin Sprawling launched Sprawling & Osborne in 2019, originally to find a use for deer hide, something that is often unused when the animal is eaten. This desire for sustainability in country clothing grew from stunning boot tassels made from cowhide into an entire range of UK made clothing. Tasmin now designs a range of country clothing made usi…
 
According to a few different sources, there are over two million podcasts in existence at the moment. But should you start one? On this episode, I share what rocks and sucks, what's a yay and a nay, about creating and producing a podcast. As with any form of content creation, there's a time commitment and potentially a financial commitment too, and…
 
Claire Lomas MBE is a truly incredible lady. After a freak eventing accident in 2007, Claire became paralysed from the chest down, ending her eventing dreams and career as a chiropractor. Claire endured incredibly dark times following her injury, but she's gone on to do some truly amazing things since! Not only has Claire been awarded an MBE, she l…
 
Have you ever asked yourself where you should be? Not geographically, but more on social media?! With so many social media platforms available today, it can be incredibly hard to work out where you need to be, to deliver the maximum return on your effort. Being overwhelmed by all the things can lead to a lack of impact which, when you're trying to …
 
2021 has been a busy year for many, and Stef Bennett, the lady behind @wife_onthe_farm on Instagram, Bennetts Willow Barn and Bennetts milk round would definitely agree. Not only have Stef and her husband opened a new cafe on the family farm in Worcester, they've also welcomed a third child to the family (a month before the cafe opened!), grown the…
 
We all know social media gets a lot of stick around trolling and negativity, but did you know that some platforms have various controls to help you take the power back? On this episode of the podcast I share some of the features inside Instagram's settings to help you have more control over your negative interactions with people on Instagram. We al…
 
Victoria Hutton aka Video by Victoria is a freelance videographer and editor based in London, and has previously held the roles of Head of Video at both Mumsnet and HELLO! Now, in a slight change of direction, she's helping businesses of all sizes embrace and see real results from their use of video. Victoria started her business not that long befo…
 
Posting something on social media every day can be hugely overwhelming, can't it? And posting something RELEVANT on social media EVERY SINGLE DAY can be even more overwhelming, but this podcast will help! We'll touch on content pillars, specific content types to add into your schedule regularly, awareness days and how to research them, how to make …
 
Believe in Yourself might be a drawing by Emily Cole (that I happen to have on the wall in my office!), but it's also something that we all need to do a little more, don't you think? A little while ago, Emily added a Believe in Yourself mug to her gorgeous collection, and to celebrate its launch she teamed up with Jane Brindley from Horse Riding Wi…
 
What do you use hashtags for on your social media posts? For most of us, hashtags provide enhanced discoverability, allowing people who don't already follow us to find us through a shared interest or need. But hashtags can do a whole lot more than that, in fact, they can be a great way to grow a solid online community too. On this episode of the Sm…
 
Have you heard of BETA? Most people in the trade have heard of the British Equestrian Trade Association, but not everyone is aware of the work of BETA- although if you're an equestrian you will have come into contact with BETA's work more than you might think. The label on your body protector, the logos on your feed bags, the training the retailers…
 
Do you need a Facebook Group? Well, it depends. Facebook Groups have HUGE scope to help you find likeminded people, connect around shared passions and interests, and build a true community, but they can be hugely demanding from a time point of view. And if you don't put in the work, they're unlikely to yield the results you'd like... A little while…
 
Covid has caused a whole lot of pivots this year, and being unable to work in the usual way certainly gave Maeve Sheridan the opportunity to drive another part of her business forward. Maeve is a veterinary physiotherapist, a human physiotherapist, and also runs Activate Your Seat, which is an online exercise programme created to help riders improv…
 
'Are newsletters dead?' I was asked this question on a training a few weeks ago. And I couldn't say 'no' fast enough. Because I really don't think they are. I think quality mailing lists are magic. We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone is going to click through and…
 
Not all that long ago, I had an email land in my inbox from Issy Carlill, also known as Zigzag Eventing. Issy had a story she wanted to share, that she felt would help others, and I jumped at the chance. A few months ago, Issy's two horses were involved in a road accident. Thankfully, both horses recovered and are OK, but that wasn't the only thing…
 
A while ago, I produced a podcast about how to pitch to be on a podcast and it went down really well. I regularly get asked about how to connect to brands about being brand ambassadors, so I thought I'd apply the format to this idea and see how we get on... It's competitive out there- with billions of people using social media and many wanting to b…
 
Lauren McDermott (previously known as Hunters & Heels) has an Instagram following of 100k, and has created a business as an influencer that also supports businesses she loves- but it hasn't always been this way. Over the last few years, Lauren has worked to grow her following by sharing what she loves, and that's something that 100k people and bran…
 
Finding the right brand or influencer to collaborate with can be tough, can't it? With so many potential options out there (and so many potentially great options too!), how do you pick the perfect collaboration partner for you? Well, in today's episode, I'll help you find the right one. I'm not going to lie- it is a bit of a jungle out there, but I…
 
Search Engine Optimisation (SEO) can be seen as a bit of a dark art, but as Tim Cameron Kitchen, the chief ninja over at Exposure Ninja explains, at its heart, it's something we can all do. Tim started his career as a drummer, and found his way to where he is now in a less than conventional way, having learnt everything from on the ground up on the…
 
Have you lost your social media mojo? You're not alone, so many people are feeling fatigued with social media. And it's hardly surprising when you think about it! Over the last year, we have all endured the craziest events that have led many of us to social media to connect. Whether from a business perspective or a personal perspective, social medi…
 
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