Best MadKudu Marketing Podcasts (2024)

1
How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing 31:16

3M ago31:16

31:16

In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus. Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% co…

1
B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata) 40:12

4M ago40:12

40:12

Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founde…

1
Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas 43:34

4M ago43:34

43:34

Nylas has sidelined Product Qualified Leads (PQLs) in their strategies. But what does this mean? In this episode, Mallory Lee, VP of Revenue Operations at Nylas, shares her insights on how Nylas challenges the traditional concept of Product Qualified Leads (PQLs). Instead, it focuses on user engagement and identifying high-return users to drive ent…

1
Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa 37:31

4M ago37:31

37:31

Step into the dynamic world of smart home devices and discover Daan's expert insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption. In this episode, Daan Goossens, VP of Growth at Mysa, shows us how his calculated approach to SMS strategy and discounting has significantly contributed to My…

1
Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu) 40:08

4M ago40:08

40:08

Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG). So, what is PLG, and how can B2B companies harness its power to stay afloat, thrive, and drive customer-centricity in an increasingly competitive market? In this episode, Dan invites a…

1
DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle 39:05

4M ago39:05

39:05

The right data analysis tools can significantly increase decision-making agility and accessibility for all business stakeholders. Centralizing sales channel data is crucial for a seamless omnichannel experience. By using reverse ETL activation, companies can revolutionize data utilization to enhance customer engagement proactively. Maxime Lagresle …

1
Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank 39:43

5M ago39:43

39:43

Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It's not about abandoning data or experimentation; instead, it's about finding a balance. Aaron Wollner, the CMO of Quontic Bank, shares insights on leveraging technology to create a seamless customer experience. He talks …

1
Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen 39:35

5M ago39:35

39:35

The B2B SaaS landscape is always shifting, and it's crucial to have a comprehensive strategy in place. When everyone is cutting tech costs, you need a new way to appeal to buyers. One approach that has proven to be highly effective is multithreading, a method that involves engaging multiple stakeholders within an organization to drive sales and rev…

1
How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop 33:02

5M ago33:02

33:02

On Today’s Show: Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t want. In this episode, Jamie Bell, VP of Marketing at Workshop, shares the company's journey to find product-market fit a…

1
Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at Airmeet 37:06

6M ago37:06

37:06

Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Airmeet’s Chief Marketing Officer, Mark Kilens, has gone all in to understand and leverage intent data to get more prospects down the funnel. But it's not just about data. Mark emphasizes the foundational imp…

1
Drive Revenue by Maximizing Exposure and B2B Touchpoint Value with Juliette Kopecky, CMO of LinkSquares 30:40

6M ago30:40

30:40

LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each touchpoint, ensuring a seamless journey for potential clients. In this episode, Dan McGaw talks with Juliette Kopecky, CMO at LinkSquares, …

1
Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim, VP of Marketing at Tessian 30:29

7M ago30:29

30:29

Field marketing isn't about hosting numerous events; it's about fostering a community. Ronen's perspective is refreshingly different. He believes in the transformative power of field marketing, not only as an event-driven strategy but as a tool for community-building. In this episode, Ronen breaks down why traditional SaaS marketing methods aren't …

1
Mastering B2B Engagement: Hyper-Personalization and Multi-threading with Mariana Cogan of People.ai 38:09

7M ago38:09

38:09

In this episode, Mariana Cogan, CMO of People.ai, shares her unique tactics for tracking conversions, understanding digital journeys, and using tools like Hotjar and UserTesting.com to create a highly personalized, multithreaded experience. She emphasizes that multithreading deals involving engaging multiple organizational stakeholders can signific…

1
Playbook for Scaling Real-Time Personalization with Mario D’Agostino, VP at FanDuel 34:15

8M ago34:15

34:15

On Today’s Show: In today's digital landscape, personalized user experiences are desirable and necessary. Mario D'Agostino, VP of Product and Product Analytics at FanDuel, is a seasoned veteran in the tech industry who understands the value of leveraging real-time data and probability algorithms to create personalized user experiences. FanDuel is t…

1
RevOps: A Genuine Force or Rebranded SalesOps? With Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed) and Deven Pearson (McGaw) 40:11

8M ago40:11

40:11

RevOps has been getting a lot of hype recently. The 2023 LinkedIn Jobs on the Rise Report, even called RevOps, is the fastest-growing career opportunity in the US. But what’s with the traction for a seemingly unexplored and mysterious role? Is it just another fad? Or is the speed of the bandwagon warranted? We invited Ahmed Chowdhury, Sr. Director …

1
How to Build Your Marketing Stack in 2023 with Jon Miller, CMO of Demandbase and Adam Greco, Product evangelist for Amplitude 45:52

1+ y ago45:52

45:52

2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, as they discuss the most important tech stack trends you must consider to win big and boost reven…

1
Happy Holidays! We're taking a break. 2:36

1+ y ago2:36

2:36

The Stack team is taking a break to spend time with our friends and family over the holiday season. We’ll be back in late January with more episodes all about killer marketing strategies and the tools making them possible. In the meantime, check out the details for our upcoming live recording! Webinar: How to Build Your Marketing Stack in 2023.…

1
How Partnerships Saved HubSpot with Scott Brinker, VP of Platform and Ecosystem 36:49

1+ y ago36:49

36:49

“Building an ecosystem is hard,” says Scott, VP of Platform and Ecosystem at HubSpot, “You got to think bigger than just the marketplace.” In this episode, Scott and Dan dive deep into the inner workings of HubSpot’s partner strategies, how they have led them to create a dominant MarTech platform, and the tech stack they use to achieve their goals.…

1
Leveraging B2B community for next-level growth with Jack Foster, VP of Marketing at WorkRamp 33:50

1+ y ago33:50

33:50

B2B communities are hot right now and for a good reason. Having a loyal group of people rallied around your business is a crazy useful resource for growth. Investing in community and learning is how Jack Foster, VP of Marketing at WorkRamp, is driving next-level growth. Being a part of an LMS platform means that Jack understands the value of both c…

1
Innovation at the "Leading Edge" of D2C and B2B with David Zucker, CMO of Purdue Farms 39:42

1+ y ago39:42

39:42

Despite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and D2C business. Their e-commerce game is insanely impressive. From building out partner integrations that allow customers browsing recipes on their site to export the ingredients list into a cart at their local partner outlets, to partnering with Samsung to sel…

1
480% Growth in 12 months - with Dan Waldschmidt, CRO at Panzura 42:09

1+ y ago42:09

42:09

Efficiency, effort, and details. Those are the three things that Dan Waldschmidt has focused on to drive Panzura to over 480% growth in just the past year. Dan is rocketing Panzura to insane heights by making careful decisions and getting the most from his team and tools. One way he’s doing that is by creating seamless connectivity with an all-in-o…

1
Optimize your DTC ROAS via constant testing Manbir Sodhia, VP of Growth Marketing at ŌURA 38:33

1+ y ago38:33

38:33

Why would you spend more when you can spend less for better results? That’s the question Manbir Sodhia is constantly asking himself. As the VP of Growth Marketing at Ōura, his goal is never to stop improving his ROAS, which he does by treating every campaign like an experiment. Manbir is constantly running various forms of tests. He’s got standard …

1
Quarterly Themes to Boost Your B2B Pipeline with Grant Johnson, CMO at Emburse 32:31

1+ y ago32:31

32:31

Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes. Grant is the CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best p…

1
Getting your B2B Messaging Right to Win with Peep Laja, CEO of Wynter 26:10

1+ y ago26:10

26:10

How do you build a reputation as a new company if what you’re offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter had to overcome when he brought Wynter to market. For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qual…

1
Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle 33:02

1+ y ago33:02

33:02

When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that. Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer exper…

1
Multi-threading B2B Sales with value, not hacks with Norullah Sharifi, VP of Sales Development at Sendoso 38:40

1+ y ago38:40

38:40

If you had one tactic that would drive 3X more results would you do it? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi has found the answer on how to drive those 3X results without upping your risk factor. Multi-threading. For successful multi-threading, Norullah, VP of Sales Development at Sendoso, …

1
Strategy over Tech with Chris Walker, CEO of Refine Labs 29:30

1+ y ago29:30

29:30

The tech stack is essential to any business in our modern age, but just introducing tools to your workflow isn’t going to immediately solve problems. Your tech stack is only as good as the strategy to implement it. Chris Walker is the CEO of Refine Labs, a go-to market strategy firm that works with B2B SaaS companies to drive their demand engine. C…

1
Building a Modern Data Stack to Drive Growth with Scott Edmonds, CRO at Syncari 31:34

2y ago31:34

31:34

Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. And you can’t build a modern data stack without having a good RevOps team to support it. Scott Edmonds, Chief Revenue Officer at Syncari, a data automation platform all about getting your tools in sync, joins us for this episode. Scott is…

1
Building a Product Marketing Gold Standard Through Collaboration with Aygun Suleymanova, VP of Product Marketing at Datadog 39:23

2y ago39:23

39:23

In 2016, Datadog was in the top ten of Deloitte’s Fast 500 List which ranks the fastest-growing companies in North America. The cloud monitoring and analytics platform exploded onto the market and has continued to make its presence known. Aygun Suleymanova joined the team in January 2022 as the VP of Product Marketing to expand on that growth. She’…

1
Interactive Marketing and Driving Conversions With Alessandra Colaci, VP of Marketing at Mailshake 39:47

2y ago39:47

39:47

Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she’s been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is important. As a sales outreach tool, they’re in a crowded market, so their strategy is to rise to the top with effective simplicity. They also have the advanta…

1
Unraveling the Mysteries of Product Analytics and Product-Led Growth with Justin Bauer, VP at Amplitude 41:46

2y ago41:46

41:46

Amplitude is a product intelligence, a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product-led growth strategy. A strategy that works uniquely well given what its platform is. In this engaging podcast episode, we plunge headfirst into …

1
Scaling Up Your Stack with Horacio Zambrano, CMO at Secret Double Octopus 39:37

2y ago39:37

39:37

Secret Double Octopus was founded in 2015. The company jumped onto the growing demand for enterprise-level passwordless authentication. In 2020 they raised $15 million in the Series B funding round, and by 2021, they were named best in class for their category by the AITE Group. Their growth has been fast, so in 2021 they also brought on Horacio Za…

1
Making Community the Center of Your Stack with Jane Stecyk, SVP of Marketing at Mighty Networks 38:55

2y ago38:55

38:55

Mighty Networks is home to over one million online communities. That means their tool is helping nearly one million brands and companies utilize community marketing to grow and drive revenue. At the heart of Mighty’s growth is their own tool. They’ve focused on speed to learning to grow their client success. It also means building a stack that work…

1
Leading your team to a killer stack with Andrew Davies, CMO at Paddle 36:44

2y ago36:44

36:44

Paddle’s work to offload tax agony from SaaS companies hasn’t gone unnoticed. They’ve earned over 3000 clients globally and have stacked up some impressive revenue processed numbers. Their CMO Andrew Davies is looking to continue building their brand up as a must-have payment solution. Andrew loves tools, but he also knows he’s not always the best …

1
Building a MOPs Team (ft. Garrett Erny) 51:30

2y ago51:30

51:30

MOPs teams are expected to include members with a variety of backgrounds and skill sets to cover multiple responsibilities. Garrett Erny covers how to build teams with members who have different competencies, how to assess skill sets, building teams, and the best way to create realistic expectations with sprints and roadmaps.…

1
Creating Unforgettable Stack Experiences with Kyle Lacy, SVP of Marketing at Seismic 38:41

2y ago38:41

38:41

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strong…

1
How to Get the Most of GTM Operations (ft. Richard Wasylynchuk) 39:25

2y ago39:25

39:25

Richard Wasylynchuk discusses the relationship between marketing ops and revenue ops and how to organize people, processes, and technologies to get the most out of a full GTM operations organization. He covers the importance of Ops pros facilitating communication, understanding the Ops charter to enable flexibility to redefine it, and having an ope…

1
Connecting B2B and D2C Stacks with Spud Rule, Director of Marketing at ClickBank 32:01

2y ago32:01

32:01

ClickBank has been around since 1998 and serves over 6 million clients worldwide. In its nearly 25 years existence, they’ve honed in on what tools and strategies make its platform a success. Spud Rule is overseeing these strategies. He’s spent over a decade in marketing, founding his own company and working with major brands such as Cabela’s. Now h…

1
Untangling Processes (ft. Carissa McCall) 57:56

2y ago57:56

57:56

MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts for your audience, and how to manage the balance of maintenance and innovation.…

1
Maximizing ABM and Dynamic Ad Efforts without Cookies with Jon Miller, CMO of Demandbase 44:17

2y ago44:17

44:17

Jon Miller doesn’t believe in the marketing-generated pipeline. He says every sale, no matter the origin, has been touched by marketing. Jon brings that philosophy to his role as CMO of Demandbase. Demandbase is a martech giant that offers a suite of account-based marketing tools. Jon’s emphasis on the marketing strategy demands an impressive stack…

1
Standing Out in the Sea of Content with Erik Newton, VP of Marketing at Milestone Inc 39:40

2y ago39:40

39:40

Milestone has been around for almost 25 years now, but their age hasn’t slowed them down at all. They’ve been consecutively recognized as one of the fastest-growing companies in Silicon Valley. Like Milestone, VP of Marketing Erik Newton also has a deep history in the industry. In this episode, he joins to share his SEO and marketing strategies alo…

1
Every Marketer's Tool is Martech with Justin Sharaf, VP of Marketing Operations at Collibra 36:20

2y ago36:20

36:20

This week we turn to a martech powerhouse to learn the best strategies for building a stack from the best. Collibra is a data intelligence leader with a multi-use platform that’s used around the globe. Justin Sharaf is their VP of Marketing Operations. He’s brought his rich experience to Collibra to help build a killer stack to drive revenue and no…

1
The Parallels of MOPs and Football (ft. Daniel Zacks) 37:32

2y ago37:32

37:32

Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Daniel Zacks talks about how to enable sales with data from multiple funnels, his preferred method of ups…

1
Death of the Spreadsheet with Peter Mahoney, CEO of Plannuh 42:22

2y ago42:22

42:22

Plannuh is a marketing performance planning platform. It's a system for building, managing and optimizing marketing plans and it’s another SaaS tool that’s killing the spreadsheet. We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at …

1
Rise Of The Strategic MOPs Function (ft. Dr. Debbie Qaqish) 42:26

2y ago42:26

42:26

Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact. Follow Dr. Debbie on LinkedIn. Download a cop…

1
Organic Content Marketing with Anne Fleshman, VP of Marketing at FlowHub 29:18

2y ago29:18

29:18

FlowHub is a cannabis retail management platform, offering point of sale software, compliance management and inventory tracking software. FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic grow…

1
Operations Fuels Go-To-Market (ft. Ben Pollack) 46:52

2y ago46:52

46:52

It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to vari…

1
Building a Lean Stack with Martin Link, VP of Sales & Marketing at Monster Lead Group 30:42

2y ago30:42

30:42

Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. They work with clients in financial services and the mortgage industry. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack. As VP of Sales and Marketing, Martin is fo…

1
Paradigm Shift: A Different Approach to MOPs (ft. Chris Rodriguez) 58:03

2y ago58:03

58:03

The MOPs landscape is constantly changing, as well as constraints on the MOPs world. Over the last ten years, Chris Rodriguez has worked with a diverse group of companies with very different go-to-markets. He explains how to apply the lessons he learned through experiencing these paradigm shifts. Find Chris on LinkedIn or his website.…

1
Optimizing a Mobile Tech Stack with Giulia Porter, VP of Marketing at Robokiller 35:00

2y ago35:00

35:00

Robokiller is a mobile app that blocks annoying spam calls and telemarketers. As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue. Prior to Robokiller she was a customer success manager at HubSpot. She wants the martech world to give mobile more love. She advocates for tools like AppsFlyer, Lea…

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