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Creating Unforgettable Stack Experiences with Kyle Lacy, SVP of Marketing at Seismic

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Manage episode 348366280 series 3421237
Content provided by Dan McGaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan McGaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing all of your tools and resources to the best of your abilities. He tells us more about how he’s utilizing his stack to create a fully optimized stack. His other big belief is putting the customer experience first. No matter how good a tool is, if it doesn’t provide the best experience possible for the customer, you may need to rethink having it in your stack. He shares all that and more.

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 348366280 series 3421237
Content provided by Dan McGaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan McGaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing all of your tools and resources to the best of your abilities. He tells us more about how he’s utilizing his stack to create a fully optimized stack. His other big belief is putting the customer experience first. No matter how good a tool is, if it doesn’t provide the best experience possible for the customer, you may need to rethink having it in your stack. He shares all that and more.

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

  continue reading

47 episodes

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