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Thought Leaders share their ideas about the future of “Search” and “Structured Data” with Martha van Berkel, the CEO of Schema App. The landscape is changing FAST! Discover how you can manage your brand through machines to be found, stand out and connect with your customers. Machines? Chatbots, search engines, voice assistants, cars, etc.
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Arnout Hellemans: Increase Discoverability with Structured Data
16:41
16:41
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By Martha van Berkel
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Dawn Anderson: AI + Search (BERT, NLP, Machine Learning)
22:11
22:11
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By Martha van Berkel
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Ryan Pitcheralle: Search Result + Metrics Evolution
19:43
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19:43
In this interview with Ryan Pitcheralle, Ryan shares his observations about how the features and results in search engine result pages have moved from being link-based to being powered by a structured data set. A self diagnosed "search nerd" he also shares how the metrics are changing as a result of these new search experiences. Ryan touches on Dis…
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Nick Wilsdon: Data Portability and its role in Search
15:29
15:29
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Martha interviews SEO expert, Nick Wilsdon, Search Product Owner from Vodafone. Nick shares how he is seeing the search landscape change and how data will be the foundation for companies moving forward as the customer experience becomes fractured. Finally, they have a conversation about Amazon and how they are disrupting the ecosystem. "Schema is g…
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By Martha van Berkel
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Bill Slawski: Google Patents and the Future of Search
27:43
27:43
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Steve Macbeth: Connecting Virtual Reality through Schema.org
19:19
19:19
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Aaron Bradley: Schema Markup and the Enterprise
22:23
22:23
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