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Advoco’s Marty Osborn shares a quick listen that you can digest in about 60 seconds. He’ll talk about topics that have piqued his interest from the business books, leadership blogs, and podcasts he follows.
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Noob School

John Sterling

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Welcome to Noob School where expert sales trainer John Sterling is ready to teach sales noobs how to launch their careers like a rocketship. Through conversations with business leaders in every industry, you'll learn how to navigate the sales industry and apply their experiences to amplify your success.
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Are you dreaming of the day you get to walk out of your stuffy 9-to-5 desk job and not look back? Well, you don’t have to wait until retirement to see that happen. If you have a skill or hobby you’re passionate about, why not turn that into a lifestyle business? Thankfully, you don’t have to go at it alone. Through our podcast you will learn from people just like you who have built their own lifestyle business.
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Are you thinking about starting a business that will allow you to meet your financial goals AND allow you to focus on your family? Marty Osborn, owner and operator of O & S Cleaning Solutions in Kansas, talks with AC Lockyer about those things and more. What's it like to be an entrepreneur, a single dad, and go through huge life-changing events, bu…
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Welcome back to Noob School! Join Marty Osborn and I as we dive into the evolving landscape of lead generation tactics, and the importance of aligning your career with your personal interests. We discuss some insightful recruitment tips and tie in the themes from Marty's upcoming book, which he hopes to release in late 2024, exploring how great lea…
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What were YOU doing as a high school senior? Join AC Lockyer as he discusses what it's like to become an 18-year-old entrepreneur and owner of your own SoftWashing Company with Landon Dingman, Orca Pro Wash in Tacoma, Washington. Landon started a pressure washing and window cleaning business over one summer with his sister to earn some extra money.…
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For the next episode in his family series, Tim is joined by his daughter, Bailee Hayden. Bailee is a Clemson University alum exploring her career at an accounting firm, and she is determined to help pave a way for the family business to thrive with modern insights and strategy. Listen in as she discusses her life within a family business, and how i…
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Is it possible, in today’s world, to maintain a healthy family and spiritual life and be a successful entrepreneur? Join AC Lockyer and Jeremiah Gibson on the Building a Lifestyle Business podcast today, as they discuss the reasons behind the success Jeremiah has had with his soft washing business, Advantage Softwash. AC and Jeremiah talk about the…
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Today on Noob School, we’re joined by Matt Dunbar, Co-Founder and Managing Director of VentureSouth. With a distinguished career in venture capital, Matt has been instrumental in driving growth for countless startups. In this episode, he shares his journey, the lessons he's learned, and his unique perspective on how venture capital and sales are in…
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Garrett Bosqui with Maverick Softwash What’s it like to be born into a family business? How does it feel to strike out on your own? Once you’re a successful entrepreneur, how do you pay it forward? All these questions are answered in this session of Building a Lifestyle Business, as AC Lockyer interviews Garrett Bosqui, owner of Maverick Softwash. …
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In this episode of the Noob School Podcast, we sit down with Russell Stall, a dedicated city council member from Greenville, South Carolina. Russell delves into his journey of civic engagement and his significant role in bringing TEDx to Greenville. Over the past 11 years, he has spearheaded over 80 TEDx events, creating a dynamic platform for inno…
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Join AC Lockyer on this episode of Building a Lifestyle Business, presented by SoftWash Systems, as he chats with Matthew Warila from Purple Dragon SoftWash. Matthew shares his journey from a lifelong career in carpet cleaning to discovering the transformative power of soft washing. Based in the Boston area, Matthew discusses the challenges and rew…
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In this special episode of the Noob School podcast, the tables are turned as usual host John Sterling takes the hot seat as the guest. Dr. Rebecca Heiss, a renowned professional speaker, steps in as the host to delve into John's fascinating career and upbringing. Join us as we explore the journey that led John to master the art of sales, uncovering…
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Join AC Lockyer in this episode of "Building a Lifestyle Business," presented by SoftWash Systems, as he sits down with Pete Happy from ProShine, a thriving business located in the Pacific Northwest. Pete shares his incredible journey from starting with minimal tools to becoming a successful entrepreneur with two business locations. Discover Pete's…
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Today on Noob School, we’re joined by Ryan Johnston - co-founder and CEO of 6AM City. With a successful background in publishing, Ryan has been a driving force behind one of the fastest-growing local media companies in the U.S. In this episode, he shares his journey from the early days of founding 6AM City to leading a team dedicated to delivering …
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Join Tim as he engages in a heartfelt conversation with his son, Tucker Hayden, to explore the dynamics of growing up in a family business. Together, they discuss topics such as decision-making, family ties, and the unique dynamics that come with building heritage. Don't forget to tune in next month to continue this fascinating series!…
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Join AC Lockyer as he sits down with Sheamus Parrish, an entrepreneur from the panhandle of Florida, on this episode of "Building a Lifestyle Business." Sheamus shares his journey from serving in the Army and working in HVAC to starting his own pressure washing business during the pandemic. Discover how Seamus balances work, family, and faith while…
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Today on Noob School, we’re joined by Mark Johnston - president, CEO and co-founder of Community Journals. Mark Johnston's journey in the media industry began in 1982, leading him through significant roles at the Kansas City Star, Suburban Journals of Greater St. Louis, and The Greenville News. In 1999, driven by a vision to meet the needs of local…
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Host: A.C. Lockyer Guest: Scott Staley, Staley SoftWash In this episode of "Building a Lifestyle Business," host A.C. Lockyer dives deep into the life and entrepreneurial journey of Scott Staley, a third-generation service business owner from Dayton, Ohio. Scott shares his fascinating family history dating back to the 1860s and how those roots infl…
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Today on Noob School, we’re joined by Cary Sanders - CEO of JUMPSTART SC. In this episode, Cary explores the transformative work of JUMPSTART SC, a program dedicated to discipling current and former prisoners and assisting with their re-entry into society. Cary discusses the challenges faced by individuals re-entering the community, the comprehensi…
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Hey guys, this is AC Lockyer here, and this is Building a Lifestyle Business. This is the podcast where we get a chance to dive into the lives of our SoftWash Systems licensed affiliates and find out why they became entrepreneurs and what it means to build a lifestyle business for them. This week, I have Denver Klassen with me. Denver owns Denver's…
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Today on Noob School, we're joined once again by David Pence. In this episode, David shares valuable insights and strategies to help you increase lead generation. Whether you're new to the field or looking to refine your approach, David's advice will guide you through effective techniques to attract and convert leads, ultimately boosting your sales…
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Join Tim as he discusses interworking of the sales trade with Kevin Kilgallen. Kevin is the President at Mid Atlantic Machinery, Inc., which is a machine tool distributor to manufacturing businesses on behalf of industrial machine corporations such as Trumpf, Hornet, and more. In this episode, Kevin gives valuable advice for those exploring sales a…
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In this riveting episode of 'Building a Lifestyle Business', host AC Lockyer sits down with the dynamic father-and-son team of Vince Lombardo and his dad from No Moss, an entrepreneurial venture started in 2015 after Chris was unexpectedly laid off from his corporate job. The Lombardos share their inspiring journey interweaving faith, family, and e…
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In this enlightening episode of "Building a Lifestyle Business," host A.C. Lockyer unfolds the fascinating entrepreneurial journey of Joseph Pepin, the owner and operator of Clearview Soft Wash in Connecticut. Transitioning from managing restaurants and operating an electrical contractor firm, to establishing a successful 'soft wash' cleaning busin…
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Dive into the story behind Yac.com's revolutionary asynchronous audio messaging platform and their latest venture, UseBacktrack.com. Gain exclusive insights into how Yac.com and UseBacktrack.com are transforming team collaboration and streamlining remote work processes. Whether you're a seasoned entrepreneur or just starting your journey, this epis…
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Join Tim as he discusses workers' compensation with Zenjuries CEO Jess Dantice. Workers' compensation can be a daunting topic, but knowing some trade advice can ease the minds of business owners everywhere! Listen in as Jess breaks down his thoughts on modern workers' compensation, and how he suggests companies navigate it. Don't forget to subscrib…
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In our latest podcast episode, we delve into the resilient and uplifting story of Jesus Gonzalez, Founder of Miami-based Extreme Soft Wash. We discuss his journey of balancing a thriving enterprise, managing family responsibilities and remaining true to his Cuban roots while overcoming health concerns and challenging obstacles. Along the terms of o…
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In this episode of the Noob School podcast, we sit down with Thom Young, president of FARCapital LLC, to explore his remarkable journey in the world of finance. From his early career and educational background to mastering the art of sales, Thom shares invaluable lessons learned along the way. Discover the power of networking and how cultivating st…
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Welcome to an episode of "Building a Lifestyle Business", where we delve deep into the lives of Rick and Jame Nies, a power-couple running a successful cleaning business, Midwest Soft Wash, in Missouri. This dynamic duo share their inspiring journey from setting up their business 15 years ago to transitioning to large dealership car washing busines…
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Today on Noob School, we're joined by Burton Vance - managing director at D.A. Davidson. We discuss his time at Davidson College, his time attaining his JD at the University of North Carolina School of Law, and why he chose to work in the field that he does today. Tune in to learn more about the parallels between law and sales, and for invaluable c…
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Today on Noob School, we're joined by Gary Tompkins, President & CEO of the Kidder Group, an industry leading recruiting firm. Gary discusses his past experiences in the world of sales, from great successes to overcoming setbacks, to the all important fact that you need to truly understand what your client actually needs to be a great salesperson. …
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Today on Noob School, we’re joined by a top tier entrepreneur in David Pence. David takes us on a journey through his diverse career, from the forming and successes of Acumen IT, to some more recent ventures, including some insight on Bitcoin mining, and how the blockchain world actually works. Tune in for a lesson in entrepreneurship, sales, and m…
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In this highly motivational episode of "Building a Lifestyle Business", AC Lockyer converses with stellar entrepreneur Jim Prom, a long-standing member of SoftWash Systems. Jim shares his remarkable transformation from a homeless house builder to a thriving entrepreneur in the softwashing industry. His story paints a vivid picture of triumph over a…
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In this engaging episode of 'Building a Lifestyle Business,' we explore the entrepreneurial journey of Jared Reeves, owner of 'Certified Cleaning.' Starting as an employee before buying the business in 2015, Jared provides insight into his love for entrepreneurship, the importance of mentorships, and the different challenges of managing a small bus…
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Join Tim as he sits down with Ben Boulware, co-owner at The Junkyard, to discuss small business, goals, and what it means to be "better before bigger." Don't forget subscribe and tune in for our May discussion!You can find Ben on social media @benboulware!Visit The Junkyard @TheJunkyardFitness or online at www.thejunkyardfitness.com…
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In this episode of "Building a Lifestyle Business", join AC Lockyer as he goes in-depth with Jonathan Liddle from Premier Exterior Cleaning. Drawing on a rich family tradition in the cleaning industry, Jonathan has built an impressive business in York, England. Listen in as Jonathan shares his enriching journey, starting from his early days helping…
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Today on Noob School, we're joined by Ed Williams - a Citadel grad working with AssuredPartners, an insurance brokerage. We discuss the importance of networking early on, as well as the impact a good tutor can have on the trajectory of your career. Tune in to learn more about Noob School, and how it helped Ed on his path to success, as well as more…
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Today on Noob School, we're joined by Dr. Rebecca Heiss - keynote speaker, author, stress psychologist and more. She's a science-backed leadership and performance expert, focused on taking business teams to the next level. Rebecca takes us through her ever-changing career, from attaining a Ph.D. in biology to a point in her life that led to some ma…
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Welcome back to Noob School, today's is a special one - episode two of Sales Talk. Joined by Marty Osborn and returning special guest Greg Jackson, the topic of this episode is an excellent book called "Trillion Dollar Coach" by Bill Campbell. Tune in for a brief synopsis of the book, and a discussion on how you can apply it in life to improve your…
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Today on Noob School, we’re joined by Chris White - an award-winning filmmaker of STUDIO 15. Chris has written, directed and produced short and feature-length films for over a decade, his latest feature film being “Electric Jesus”, a musical comedy-drama starring Brian Baumgartner. Tune in for his captivating stories, and a deep dive into the sales…
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Today on Noob School, we’re joined by an old friend - John Warner. John takes a look back his extensive career, hitting on some of the key points that ensure success, such as the importance of hiring the right people for the job, all the while lending his experience to any sales Noobs out there who are looking to take theirs to the next level. John…
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Today on Noob School we're joined by none other than Greg Jackson - COO of SmartSights, a global leader in industrial data-driven analytics, reports, and notifications based in Austin Texas. Greg takes us on a deep dive recollection of his high-functioning career, from his time working with Datastream, to what led him to SmartSights and everything …
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Today on Noob School, we're joined by a relatively new friend - Courtney Beasley. Courtney takes us on her journey that led to the creation of her own marketing agency: Cobe Marketing. From her life in Chicago, to her time spent working with FUEL in Greenville SC, tune in to hear her interesting story, and to learn more about what she can do to tak…
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Today on Noob School, we’re joined by an old friend in Jon Blair. Jon takes us through his career, from his time at Datastream to his tenure at ScanSource serving as their worldwide creative director, bridging the gap between sales and marketing as a natural salesperson. Tune in for a humorous and educating look back on all things sales, creative, …
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Today on Noob School we're joined by Lee Kester, founder and CEO of Kester Search Group - a Greenville-based healthcare executive search firm with diversified knowledge about the healthcare industry. Lee recounts the start of his entrepreneurial career, leading up to where he is today, while giving great advice for anyone in the sales world along t…
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Happy New Year! To kick off our 2024 season, Tim discusses accountability and Patrick Lencioni "The Advantage" with Accenture Managing Director Marty Osborn. What is accountability? What are its identifiable trails? Give this session a listen, and let us know your thoughts. Don’t forget to subscribe and stay tuned for our next episode in February!…
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Today on Noob School we're joined by David Hudson - a founding member of the NEXT Founders Investment Fund in Greenville South Carolina. David recounts his career path, from his time at the Citadel, to where he is now and everything in between. This episode provides a great example of how to structure your sales career - knocking on the all the rig…
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Today on Noob School, it's the last podcast of 2023 and we're joined by Kevin Korschgen - jazz drummer and music educator. Topics range from his time in Chicago, the music education system and how sales intertwined with his career, to his own education and how he fell in love with the world of Jazz. For all salespeople, aspiring or accomplished, yo…
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Thank you for tuning in! This month, Tim discusses the idea of small business mentality with South Carolina Congressman Ralph Norman. Why are small businesses crucial to the backbone of America? How are our leaders recognizing their efforts? Listen to the full discussion, then let us know your thoughts. Don’t forget to subscribe and tune in for our…
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On today's episode of Noob School, we're joined by none other than Megan Riegel - President of the Peace Center for the Performing Arts in Greenville South Carolina. Megan takes us through her very interesting career, leading up to her tenure at the Peace Center, recounting its' history, and explaining how she and her team has developed it into wha…
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