Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the categories that make up the PM role. We will take listeners with us on a journey of discovery through areas of product analytics, road mapping, productivity and many others. If you want to keep up with the latest in product management come along for the ride! Connect with us on LinkedIn: https://li ...
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We continue our Session Replay series with the next product, FullStory. To learn about it, we invited Mandar Karlekar to return to the pod all the way from Australia. Last time we talked with Mandar in Episode 72, when we learned about Loom for async communication. Even back then we learned how much Mandar loves FullStory, so we were sure to invite…
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The first product we cover in the Session Replay series is PostHog. To learn about it, we invited Vincent Pavero, Co-Founder, CEO at Homeric and Product Coach & Advisor at Vincent.pm. PostHog is the first open source product we are covering on the podcast, which is an interesting point in itself, and we wondered aloud on the show why there aren’t m…
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EP 111 - Session Replay Tools Kickoff with Matt & Moshe
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It has been awhile since we produced a series focused on one product category, as we had so much fun this year with individual guests who shared with us their love for frameworks, books they wrote, and other one-off topics. So we are excited to share a new series for our product management audience, exploring the world of Session Replay tools.In th…
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EP 110 - Net Adoption Threshold Framework with Anat Eldar
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Is the MVP where we should stop at understanding whether we have a good direction to go with our product idea? Probably not. Join us to the latest episode, where Matt and Moshe have met with Anat Eldar, Product Leadership Consultant, as she goes through her Net Adoption Threshold (NAT) framework. Drawing from her extensive product management roles …
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EP 109 - Startups ‘24: Lodestone with Dennis Chow
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This year we are changing a bit how we publish episodes about startups that build innovative products for product people. Instead of creating a series with several episodes in a row like we did in previous years, we are going to release one-of episodes, as we find and get to interview the founders of the startups. The first Startup of 2024 is Lodes…
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EP 108 - Untrapping Product Teams with David Pereira
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We are happy to have on the podcast a returning guest, a long friend of Product for Product, David Pereira, to celebrate the publication of his first book, Untrapping Product Teams. Following his passion to build the right things, to write, and to share his knowledge with the world, David spent the last year writing and iterating on the book, in or…
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EP 107 - Product Management in IOT with Ricardo Vidal
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Managing products that have both software and hardware is always more tricky than those with software only. In the past it was limited to servers and communication devices, and to very specialized machinery like medical devices, transportation and such. With the advancements of reduced computing chip sizes and improved speed and powers, along with …
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Henry Latham is a good friend of the podcast, and we talked with him in the past on a few occasions (episode 25 - Tools for Aspiring Product Managers, episode 47 - No Code Platforms - Softr, and episode 65 New book: Product Strategy is Simple). We are happy to have Henry on the show again, introducing his new venture and program Break Free. In rece…
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EP 105 - Product Momentum Gap with Dave Martin
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Have your worked for a product company where the beginning was amazing - everyone were aligned towards the same goal, the product that the team built was an exact fit for the problems that it’s users had, and everything just came out nicely - but then, as the company grew, things didn’t fit as well, new features were not adopted, and overall, the f…
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EP 104 - Forces of Change with Oz Nazilli
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Frameworks are always alluring, and especially in Product Management, where there is so much to do, and we sometimes need directions from those who have done it before us, or just organizing our work a bit better, but which framework should we choose? In this episode, Matt and Moshe met Oz Nazilli, Founder of PMF (Product Market Fit) Studio - a Tor…
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EP 103 - Growth Metrics with Yelena Liman
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Product Growth is one of the goals for our products once we found a Product Market Fit, but changing our mindset from finding the right solution to a problem that a specific market is facing, to growing the usage of our solution, is not always easy! To help us with this transformation, we can use several product growth frameworks. In this episode, …
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EP 102 - Gen AI Product Vision Video with Eva Gao
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Generative AI is everywhere, and we all see the impact it creates on our life, no matter what we do. Product Management is no exception. In this episode we met with Eva Gao, Senior Product Manager at Quentic AMCS, who caught our attention when she published a post about how she built a Product Vision video using GenAI tools. A Product Vision video …
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We are very excited to bring you our latest episode - an interview with Marty Cagan, on the occasion of the release of his new book TRANSFORMED: Moving to the Product Operating Model. Marty wrote the book with his partners at the Silicon Valley Product Group - Lea Hickman, Christian Idiodi, Chris Jones and Jon Moore, and it was highly anticipated b…
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EP 100 - Live Celebration with Matt, Moshe, and Guest
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What a ride this has been! With a humble beginning three years ago, we are now celebrating our 100th episode! And we celebrated it big, in a live streamed 2 hours episode, with many of our past guests joining us to share what’s new with them, and what is the state of products for product people. Not surprisingly, we all ended up talking about AI, a…
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EP 99 - Becoming a Product Coach with Jackie Flake
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In the past year or two, in parallel to the growth throughout the industry of Product Management discipline and skills, we are witnessing the growth of product coaching as a career path. On this episode we met with Jackie Flake, a product professional turned product coach, and twice founder. Working with her co-founder at The Brave Start, they deve…
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EP 98 - Deliver Better Results with Gil Broza
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In today’s episode we had the privilege to meet with Gil Broza, Founder and Value Delivery & Agile Leadership Expert at 3P Vantage, author, trainer, coach, facilitator and speaker, as he released his latest book (number 4!), Deliver Better Results: How to Unlock Your Organization’s Potential. Bringing his vast experience from decades helping softwa…
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EP 97 - Naming Our Products with Orly Zeewy
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Continuing our learning on carving the product’s story (with Tovit Neizer in the previous episode), in this episode we explored how we name our products, and why is it even important to have a good name! Joining Matt and Moshe, our guest is Orly Zeewy, Founder, Author and Speaker. Orly’s main passion in everything she does is to take companies’ mes…
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EP 96 - Crafting the Product Story with Tovit Neizer
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Happy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value! Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Br…
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EP 95 - It's a Wrap 2023 with Matt and Moshe
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What a year! We are wrapping up 2023, an exciting, filled with learning, both professionally and personally for both of us!So we decided, in the spirit of so many others these days, to have a wrap-up episode and talk about so many things we covered on the podcast! We had 30 episodes, 25 guests from 4 continents. We covered 15 products in 3 themed s…
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EP 94 - Evidence Guided with Itamar Gilad
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We have a special guest for you in this episode! Itamar Gilad is a product coach, keynote speaker and now the author of the bestseller Evidence Guided: Creating High Impact Products in the Face of Uncertainty. For two decades, he held senior product management and engineering roles at Google, Microsoft, and a number of startups. Itamar is the creat…
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Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Ohad Biron, Co-Founder & CEO of Bagel. Ohad has the unique experience being a Product person that moved to Sales and other areas of customer success. Working on both ends, he had seen and experienced the tension that sometimes exists between what the …
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EP 92 - Startups: NEXT with Moodi Mahmoudi
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Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Moodi Mahmoudi, Founder & CEO of NEXT. NEXT is an AI-powered product discovery platform that turns customer interactions into product insights. NEXT collects customer interactions, accurately understands these interactions, and delivers evidence-based…
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EP 91 - Startups: Prodhub with Sumeet Rana
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Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Sumeet Rana, Founder & CEO of Prodhub. Prodhub was built to become the Github for Product Managers, with the vision of reducing all the repeatable work product people have when they need to define again and again many common product features that ever…
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EP 90 - Startups: FindOurView with George Whitfield
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Today we are starting a second edition to our startup series! We enjoyed in the past talking with startup founders about the products they are building, so we have collected for you some new tools that are helping Product Managers in new ways! In this episode, Matt and Moshe are joined by George Whitfield, Co-Founder and CEO of FindOurView, as well…
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EP 89 - The Lean Product Playbook with Dan Olsen
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We have a special guest for you in this episode! Dan Olsen is a product consultant and coach (he helps companies like Box and Facebook build great products and strong teams), speaker and trainer (giving his trainings and talks around the world), but most importantly for our podcast, he is the author of The Lean Product Playbook - How to Innovate Wi…
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EP 88 - Product Team Success Scorecard with Ross Webb
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How do we measure our product team success? That question is in the center of this podcast episode, where Matt and Moshe invited Ross Webb, Principal Product Manager at Amazon and Host of the Product Team Success Podcast to share with us his method to build a Product Team Success Scorecard.In the episode Ross shared what the Success Scorecard is, w…
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Have you ever been told that you need a Design System for your product and you had no idea what it is? Here is your chance to learn! In this episode we met with Alex Wilson, AVP, Design System Engineering Lead at T. Rowe Price, who has built a Design System from the ground up. Dealing with some corporate resistance, and starting the Design System a…
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EP 86 - User Testing Wrap-up with Matt & Moshe
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In this podcast episode, Matt and Moshe met to wrap up the User Testing Tools series, and share what they learned after discussing several products, from both the perspective of product designers who test their designs, and the POV of a tester, who tests other designs. In the series we learned about Maze, Userzoom, UsabilityHub and UserTesting from…
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EP 85 - User Interviews with Igor Voloshin
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We are continuing the series on User Testing tools, and this time we are learning about User Interviews. To explore this product we invited Igor Voloshin, Discovery Team Head at CoinsPaid, to share his experience. Other than being the guy that is “always with a smile on face” as his awasof social media handle proclaims, and one of the good guys in …
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EP 84 - A User Tester & Participant POV with Tracy Laranjo
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Welcome back to our ongoing series on User Testing tools. Today, we have a returning guest, Tracy Laranjo, who will share her valuable insights on being both a tester and a participant in the user testing experience. Tracy is a Fractional CRO Specialist and Co-Founder of the “From A to B” Podcast. She has extensive experience running user tests in …
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As we continue our series on User Testing tools, we invited Mike Green, freelance User Research Lead and Podcaster of the Understanding Users podcast, to discuss the product Lookback. Mike explains how Lookback enables remote user testing and provides a platform for researchers to analyze user behavior and feedback. He highlights the benefits of us…
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The podcast episode features a discussion with Premika PoSaw, a Principal UX Designer at GovTech Singapore, about the user testing tool Dovetail. The conversation covers the benefits of user testing, the different types of user testing methods, and the challenges that designers may face when conducting user testing. Premika also shares her experien…
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EP 81 - UsabilityHub & UserTesting with Kevin Hawkins
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In the first episode of our User Testing Tools series, Matt and Moshe introduced Kevin Hawkins, Global UX Director at Glovo, who shared his insights on what features a user testing platform should have, and spoke about the tools Maze and UserZoom. Now, in the second episode, Kevin joins us again to discuss two additional user testing products, Usab…
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EP 80 - Maze & UserZoom with Kevin Hawkins
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Starting the User Testing Tools series, Matt and Moshe have a special treat for you, as they met with Kevin Hawkins, Global UX Director at Glovo, to talk about not one product, but four products! With Kevin's broad experience in design, both across time, professional and educational organizations, as well as across continents and many countries, Ke…
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EP 79 - User Testing Tools Kickoff with Matt & Moshe
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We have a new series for our product management audience, exploring the world of User Testing Tools. In the kickoff episode, Matt and Moshe met to discuss what testing tools are, and what they are expecting to learn in this series, such as: What are the features of user testing tools? Who usually uses them? Where are the testers coming from? What s…
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EP 78 - Google Optimize Sunset with Shiva Manjunath
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Google is sunsetting Google Optimize on September 30th 2023, and the experimentation world is abuzz. Some are upset about losing this free experimentation tool, while others feel it’s a good thing for the future of experiments. Many competing vendors are jumping on the bandwagon to get the business, but some companies will stop experimenting all to…
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EP 77 - Product Competency Toolkit with Ravi Mehta
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Have you ever wondered what are all the things you need to know to become the best Product Manager? Or what to look for when hiring product managers for your team, and how to grow them in their career? In our latest episode Matt and Moshe met with Ravi Mehta, Co-Founder and CEO at Outpace (formerly Executive In Residence at Reforge, CPO at Tinder, …
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EP 76 - Pricing SaaS Products with Dan Balcauski
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Product pricing is one of the challenges we have in Product Management, but we either shy away from it, or alternatively, only use our gut feeling to set up a price, or even worth, price our products compared to our competition. That’s why we invited SaaS pricing expert, Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility. Dan h…
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EP 75 - Lean Analytics with Ben Yoskovitz
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We have talked in the past about tools for Product Analytics, but we have not yet talked about why analytics are so important for the product manager. It might seem obvious, but it is still a concept that needs more clarification. For exactly that reason, 10 years ago Ben Yoskovitz and Alistair Croll wrote the book “Lean Analytics: Use Data to Buil…
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EP 74 - Async Comms Wrap Up with Matt & Moshe
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In this podcast episode, Matt and Moshe met to wrap up the Asynchronous Communication Tools series, and share what they learned after discussing three popular products: Microsoft Teams, Loom, and Slack. Microsoft Teams offers comprehensive collaboration features and seamless integration with Microsoft Office suite. Loom simplifies communication thr…
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In our new episode of the Async Communication Tools series Matt and Moshe met with Alex Gueriguian, Chief Product Officer at GoLoot, to talk about Slack as his team’s async communication hub.Slack is probably one of the more known products out there for everyone, but we still learned in this episode about some of the reasons and creative ways to us…
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In our next episode of the Async Communication Tools series Matt and Moshe met with Mandar Karlekar, Co-Founder and Product Consultant at Product Rocket, to talk about Loom and how he and his team uses it. With Loom, teams can radically reduce in-person meetings by creating videos of their desktop with their embedded camera video, explaining whatev…
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EP 71 - Microsoft Teams with Justin Meats
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In the first product of the Async Communication Tools series Matt and Moshe met with Justin Meats, VP of Product at RevLocal, to talk about MS Teams as an async (but also synched!) communication tool he is using with his team. MS Teams gained a lot of traction in the past few years, especially with the effects of the Covid pandemic and remote work,…
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EP 70 - Async Comms Tools Kickoff with Matt & Moshe
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Welcome to the Async Communication Tools kickoff episode. Matt and Moshe met to discuss what is async communication and its importance to product managers and team.In this episode, Matt and Moshe discuss some of their expectations from the series and what they would like to learn, such as: Where is the source of truth and how can we get to it easil…
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EP 69 - AI Products for PMs with Magali Pelissier
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In the past few years AI has gain momentum with many applications, but with the recent release of ChatGPT generative AI, the world seems to explode with new hype around the possibilities of giving the AI bot activities to solve for us. How does this new rush of tools impact the life of Product people? In this episode, we met Magali Pelissier, a Dir…
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EP 68 - ProductOps with Gerisha Nadaraju & Anabela Cesário
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Product Ops is a relatively new entity in the Product Management discipline of many companies. Similar to other operation functions in the organization, such as Dev Ops or Sales Ops, who provide central services to their departments, Product Ops provide such services to product people. And some of these services include the usage of tools. In this …
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EP 67 - Building Product Culture with Gustavo Razzetti
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Product Culture is one of the things that we see throughout our work and talking with other Product people which can make or break your product success. In this exciting episode, we met Gustavo Razzetti, CEO at Fearless Culture and best-selling author of “Remote, Not Distant: Design a Company Culture that Will Help You Thrive in a Hybrid Workplace”…
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EP 66 - Tech Tools to Know for Product with Matt & Moshe
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Are you a Product Manager that started from a non-technical background? Do you want to learn about a few technical tools and skills that can help you on your product journey? In this episode, Matt and Moshe discuss some basic tools that can help all product managers. Dividing it to the common, most basic product stack - Front End (UI), Back End and…
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EP 65 - Product Strategy is Simple with Henry Latham
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We are pleased to start 2023 with a returning guest, to talk about his upcoming new book for the Product Management community. Henry Latham, Founder and Lead Mentor at Prod MBA, is publishing “Product Strategy is Simple”. A much needed perspective in the ever growing world of product management knowledge, many people think that Product Strategy is …
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EP 64 - UX/UI and Wireframing Wrap Up with Matt & Moshe
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Although many of us product people have UX and UI designers on our teams, it is not a bad idea to know how to use some of the tools used for designing our products, especially in the wireframing phase, when the design are low-fidelity, and we need to figure out what the best way to contain data on the screens, and the most efficient way for users t…
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