EP 78 - Google Optimize Sunset with Shiva Manjunath

Product for Product Management

Google is sunsetting Google Optimize on September 30th 2023, and the experimentation world is abuzz. Some are upset about losing this free experimentation tool, while others feel it’s a good thing for the future of experiments. Many competing vendors are jumping on the bandwagon to get the business, but some companies will stop experimenting all together.
Matt and Moshe dove into this boiling pot with Shiva Manjunath, Experimentation Manager at Solo Brands, and Founder and Co-host at From A to B, to get some insights from an expert in the experimentation field about the situation.
Shiva shared with us his take on why people used Google Optimize and some of the varied sentiments with the unfolding situation.
In this episode you will learn:

• Why is Google sunsetting Optimize?
• Who is using Google Optimize and how is it really going to affect them
• Was Google Optimize ever the right product for serious experimentation?
• How did other vendors react to the announcement?
• The silver lining of the situation
• Some general thoughts about experimentation; which experimentations tools he likes and might recommend, build vs buy approaches; the future of AI in experimentation
• And much more!

• You can connect with Shiva at:
  • LinkedIn: https://www.linkedin.com/in/shiva-manjunath/
  • From A to B Podcast: https://www.linkedin.com/company/from-a-to-b-podcast/
  • From A to B Podcast on Spotify: https://podcasters.spotify.com/pod/show/from-a-to-b

• You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
  • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
  • Matt Green - linkedin.com/in/mattgreenanalytics/
  • Moshe Mikanovsky - linkedin.com/in/mikanovsky/

• Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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