Best Med Spa Marketing Podcasts (2024)

1
Content That Sells (And How To Avoid Being Friend-Zoned) 18:19

5h ago18:19

18:19

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I shar…

1
Aloha Vibe Practice — with Brandyn Dunn, MD (Ep. 272) 53:18

3h ago53:18

53:18

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Y…

1
Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee 13:50

5d ago13:50

13:50

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annua…

1
How to Transition from Technician to Owning Your Role as CEO 20:12

5h ago20:12

20:12

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and susta…

1
Marketing Mistakes to Avoid — with Catherine Maley, MBA (Ep. 269) 14:25

1h ago14:25

14:25

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about marketing mistakes to avoid. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic P…

1
Top Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAtee 22:59

15h ago22:59

22:59

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual…

1
Pros and Cons of Hospital Employee — with Diana M. Flis, MD (Ep. 271) 35:07

4h ago35:07

35:07

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about the pros and cons of being a hospital employee. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…

1
The Secret Sauce to Establish Credibility and Become A Magnet for Premium Clients 17:55

5h ago17:55

17:55

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patient…

1
Same Staff for 38 Years — with George Sanders, MD (Ep. 270) 48:14

18d ago48:14

48:14

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how George Sanders, MD, has had the same staff for 38 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Ma…

1
The Secret to Letting Go of Doubt and Run Your Business with Confidence 20:22

6d ago20:22

20:22

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clie…

1
Mastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven Roddy 38:15

14d ago38:15

38:15

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and …

1
How to Establish Yourself As an Expert and Stand Out in A League of Your Own 23:46

28d ago23:46

23:46

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab…

1
How to Hire and Retain Top Talent for Your Med Spa - Interview with Kim Burke 1:00:07

16d ago1:00:07

1:00:07

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical fact…

1
Air Force to Private Practice — with Jose E. Barrera, MD (Ep. 268) 1:06:09

26d ago1:06:09

1:06:09

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how Jose Barrera, MD, went from being an Air Force Master Surgeon, to going into private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. …

1
The Framework to Become a Magnet for Premium Patients 22:25

1M ago22:25

22:25

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that w…

1
Is Satellite Office Worth it? — with Sarah Saxon, MD (Ep. 267) 39:25

26d ago39:25

39:25

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about if a satellite office is worth it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…

1
How to Build A High-Performing Team 29:13

1M ago29:13

29:13

One of your most crucial roles as a business owner is being a confident leader. In this episode, I’m sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI’s, we’re covering ways to build a competent…

1
Live Surgery = 100K Views — with Scott Boden, MD (Ep. 266) 47:45

1M ago47:45

47:45

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how live surgery can = 100k views. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…

1
The Simple Shift That Will Transform Your Business (and Profitability) 35:45

2M ago35:45

35:45

Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that’s not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your busine…

1
88. Celebrating Global Wellness Day in Portugal and Beyond 1:07:13

1M ago1:07:13

1:07:13

Join us for an “on the road” episode as we celebrate Global Wellness Day’s 2024 theme of "Nature" in two stunning locales in Portugal. We are oceanfront in Cascais and later surrounded by the climate change fighting, biodiversity hotspots that are the cork forests of Portugal. We speak to some of the country’s leading voices in wellness who exempli…

1
30 to 300 Competitors — with Boris M. Ackerman, MD (Ep. 265) 1:00:15

1M ago1:00:15

1:00:15

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host,…

1
10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company 47:25

2M ago47:25

47:25

Are you ready to supercharge your website and branding? I couldn’t be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They’ve done wonders for my brand and website, and t…

1
Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA (Ep. 264) 17:16

2M ago17:16

17:16

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of …

1
3 Shifts to Achieve Weekly Premium Sales on Repeat 28:03

2M ago28:03

28:03

This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of …

1
Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS (Ep. 263) 47:38

2M ago47:38

47:38

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine …

1
How to Sell Skincare with Confidence and Boost Your Med Spas Revenue 26:52

2M ago26:52

26:52

Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than op…

1
Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina 45:30

2M ago45:30

45:30

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building pro…

1
Differentiate From Your Competitors — with Catherine Maley, MBA (Ep. 262) 19:36

2M ago19:36

19:36

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to differentiate from your competitors. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, autho…

1
Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn 44:25

2M ago44:25

44:25

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠https://go.medspamagicmarketing.com/scheduleWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Ma…

1
The #1 Trait That Sets Apart the CEO’s Who Succeed 30:05

3M ago30:05

30:05

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and …

1
Demand for Non-SX vs SX Increases — with Kay Durairaj, MD (Ep. 261) 42:04

2M ago42:04

42:04

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, author of …

1
Transforming Weight Loss Shots to Premium Programs 18:41

3M ago18:41

18:41

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power o…

1
Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White 49:56

3M ago49:56

49:56

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how…

1
Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS (Ep. 260) 42:30

3M ago42:30

42:30

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. I’m your host, Catherine Maley, author…

1
10 Tips to Beat the Summer Slump and Sell More During Slow Seasons 23:04

3M ago23:04

23:04

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your …

1
Patient-Focused vs. Ego-Focused — with Jae Kim, MD (Ep. 259) 54:14

3M ago54:14

54:14

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, autho…

1
Designing Your Practice's Brand Architecture 29:15

3M ago29:15

29:15

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical pract…

1
SEO Leads are Declining — with Catherine Maley, MBA (Ep. 258) 9:46

3M ago9:46

9:46

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic s…

1
Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith 28:19

4M ago28:19

28:19

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ens…

1
Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257) 47:33

3M ago47:33

47:33

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. In…

1
Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition) 50:36

4M ago50:36

50:36

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 mil…

1
87. Poonacha Machaiah CEO, Chopra Foundation – A Spiritual Warrior’s Guide to Resilience 43:24

3M ago43:24

43:24

Dive into the intersection of ancient spirituality and cutting-edge technology with Poonacha Machaiah, CEO of the Chopra Foundation. Discover how immersive meditation spaces, artificial intelligence, and pioneering mental health initiatives are revolutionizing our approach to wellness. Join us as Poonacha shares his transformative journey from corp…

1
How To Make Millions From Your Menu 10:00

4M ago10:00

10:00

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med…

1
What Patients Want from You — with Catherine Maley, MBA (Ep. 256) 11:58

4M ago11:58

11:58

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in genera…

1
Making Major Career Shifts — with Allison Pontius, MD (Ep. 255) 40:15

4M ago40:15

40:15

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about making major career shifts. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your …

1
Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254) 1:02:20

4M ago1:02:20

1:02:20

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m…

1
86. Dr. Bill Kapp – Future Med: Changing Healthcare from Reactive to Proactive 56:39

4M ago56:39

56:39

In this transformative episode of Global Wellness Conversations, we dive deep into a company spearheading innovation and new business models in the booming longevity market, talking to Bill Kapp, MD, CEO of Fountain Life. Started by Tony Robbins and Peter Diamandis, MD, Fountain Life’s pioneering clinical model—blending concierge medicine with prec…

1
What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253) 9:53

4M ago9:53

9:53

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in genera…

1
Going After Big Goals With Kris Pritchard of Deja You Medical 41:31

5M ago41:31

41:31

Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Flo…

1
How to Hire and Train RNs —with Joseph A. Russo, MD (Ep. 252) 49:24

5M ago49:24

49:24

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Ca…

Podcasts Worth a Listen

Med Spa Marketing Podcasts

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