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VIP Access

Melanie Herschorn

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Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with ...
 
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind th ...
 
Hello and welcome to the For Her Empire Podcast. We are here to help female entrepreneurs build their business empire. At for her empire, our vision is to build a support community for female entrepreneurs where we can provide resources to help her create business assets, motivate her, keep her accountable and provide objective feedback on what she is doing right or wrong. The For Her Empire Podcast focuses on addressing the personal and business problems that female entrepreneurs face in th ...
 
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show series
 
Chris Benetti has been in the marketing industry for over six years but has recently narrowed his focus to helping authors market and sell their books. He found that plenty of people helped authors write and launch their books, but no one offered a service to do the “boring stuff” to help sell books. He positioned himself in the market to help busi…
 
There’s never been a better time to write a book. We no longer have to wait for permission, wait for an agent to accept you, or wait for a publisher to accept the agent's query. This doesn’t mean that traditional publishing isn’t still around, but you can write and publish your book right now without waiting for a gatekeeper. On this week’s episode…
 
Dr. Avanti Kumar-Singh was well into her twenties before she became aware that her parents had raised her in an Ayurvedic lifestyle. Her parents had immigrated from India to Chicago, and to Avanti, this lifestyle was just a normal daily routine and perspective on life that became culturally ingrained in her as she grew. It was only when she went fr…
 
While Dr. Ryan Gray was still a flight surgeon in the U.S. Air Force, he became a podcaster and entrepreneur on the side. When he retired from the military, he decided to write a book. He had the time, and it seemed the next best step to take with his business. In this episode of “Authors Who Lead,” I talk with Dr. Ryan Gray about his entrepreneuri…
 
The inspiration to write his first book struck when Geoffrey Neil stopped to give money to a homeless man on a freeway offramp. He wondered why we’re still dealing with the social issue of homelessness, and what a world would be like if we were actually compelled to help one another. Writing fiction books became a type of therapy for Geoffrey to wo…
 
Following her intuition took Laura Michelle Powers from being an unemployed, physically ill divorcee to being a psychic to the Stars. Now, Laura has had amazing experiences overseas, hosts a top-100 podcast in the Apple Store, has published eight books, and is also a psychic, actress, entertainer, world traveler, singer-songwriter, and speaker. In …
 
After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur. As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people li…
 
Sometimes it's easy to get stuck in your head when it comes to writing a book. One of the biggest challenges I hear from writers is fear: fear that their book will suck, no one will read it, or their peers will think it’s bad. This is a common fear that can keep us from writing our books or finishing because we want to please other people. In reali…
 
For Kate McDugald’s twenty-fifth birthday, her mom gave her the gift of cutting her off financially. This forced Kate to ask herself, what would she do next to support herself and what does she really love? She decided to diversify her love of theater and started networking to find acting jobs such as voiceovers and narrating audiobooks. In this ep…
 
Who controls your time? Even if we’re writing or running our own business full-time, we can still find ourselves overworked or chasing the wrong goals. Richie Norton thinks in such a different way that when you read his books it opens your mind to recalibrate what you thought you knew. After several tragedies—such as him losing a son and a brother-…
 
John Miller began his career selling leadership training to managers, executives, and leaders. He sat in over 10,000 hours of workshops and soon realized that people were asking the wrong questions. This epiphany pushed him to start teaching leadership training, and he later self-published a book around the phrase he coined, “the question behind th…
 
At age sixteen, Natasha Miller’s father dropped her off at a homeless shelter on Christmas Day night. Now she is an amazing mother, author, musician, and a successful CEO of a company that has been in INC’s top 5,000 list for the fastest growing companies in America for three years in a row. In this episode of “Authors Who Lead,” I talk with Natash…
 
So many people think of writing a book as being this big arduous task to just fill pages with words. But books aren’t just words—they’re ideas, messages, or inspirations supported by those words. If books were just words, then you could put any logical words together to make a book, but you wouldn’t necessarily be inspired by the content or remembe…
 
The concept for a three-book fiction series came about during FaceTime visits with our parents in West Virginia. We always kept in touch this way even as we traveled around the world, but during the COVID-19 pandemic, we talked more frequently. Steve Vannoy, my husband and partner in “Authors Who Lead,” says of those conversations, “It always seeme…
 
In this episode of “Authors Who Lead,” I talk with Jill, writing as Margo Reilly, about her book, “When the Apple Falls Far from the Tree: Discovering the Gifts Within the Chaos,” her writing and publishing journey, and the transformation she went through.By Azul Terronez
 
In this episode of “Authors Who Lead,” I talk with Vincent Pugliese about his new book, The Wealth of Connection: A New Approach to Making Business Personal, and how you can use your relationships to launch your book or business.By Azul Terronez
 
On this week’s episode of “Authors Who Lead,” Azul talks about this feeling of imposter syndrome, something that seems to plague a great deal of us. Now, perhaps you've heard of this and perhaps you've experienced this, but he must say almost every author he's ever met knows exactly what he's talking about.…
 
This is the second part of Azul’s conversation with Jenny Blake. You may listen to the previous episode here: https://bit.ly/AWL195. And on this episode of “Author’s Who Lead,” Azul and Jenny dive deeper into following your intuition when writing, publishing, and marketing your book, as well as building your business.…
 
On this episode of “Author’s Who Lead,” Jenny and Azul have a delightful conversation about not working harder in your business, which can lead to burnout, but instead attaining success by giving yourself more time to think, grow, dream, and play.By Azul Terronez
 
On this episode of “Author’s Who Lead,” Azul and Steve give the inside scoop of what it was like to finish that novel with a co-author, lessons they've learned along the way, and what’s next. This is part two where Steve and I talk about our journey co-writing a fiction book. If you haven’t already heard part one, Episode 186 (https://bit.ly/AWL186…
 
Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding your purpose with Jacinda Jacobs. You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that…
 
On this week’s episode of “Authors Who Lead,” Azul talks to Matt Dobschuetz about his book, “Porn Free: Becoming the Type of Man Who Does Not Look at Porn,” and how he went from talking about porn addiction on a podcast to writing his book.By Azul Terronez
 
A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your…
 
On this week’s episode of “Authors Who Lead,” Azul shows up feeling like an impostor. He feels like it's so easy for him to be behind this microphone and interview others and tell you all what to do. But today he’s going to be interviewed by Steve Vannoy. Steve is going to ask Azul about the current books that he’s been working on and to kind of un…
 
Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging. You’ve written a book...now what? If you’re ready to become a thought leader …
 
On this episode, Ryan J. Rhoades talks about the thrift store find that changed his life and how he came about publishing his own version of the book, "The Science of Getting Rich: How to Manifest and Monetize Your Ideas.” Tune in and learn... 💡 How his little green book started it all 💡 Why being rich is more than just having money 💡 What formless…
 
On this week’s episode of “Authors Who Lead,” I talk to Amanda Tice about her book, “The New Mom Code: Shatter Expectations and Crush It at Motherhood,” and how she went from being a news anchor to curve model to the author. What We Discuss with Amanda Tice: Amanda’s journey and book writing process Why Amanda wrote the New Mom Code Writing “I am a…
 
Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple …
 
In this episode, attorney and novelist, Barbara Hinske, talks about her new book, The Unexpected Path, from the series, Guiding Emily: A Tale of Love, Loss, and Courage, as well as her mystery thriller collection, The Rosemont series. Her book, The Christmas Club was made into a Hallmark Channel movie. Elizabeth started writing her book at 58 years…
 
A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you…
 
The biggest mistake I see authors make is thinking that they have to be perfect, or that their message has to be so clear. But what does it really take for authors to truly get their message out? In this episode, Jadah Sellner and I, talk about the importance of digging into the heart of the stories you want to tell, as well as writing from what we…
 
It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads! You’ve written a book...now what? If you’re ready to become a thought leader in your s…
 
Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that conver…
 
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