Conversations worth sharing | Interesting people are all around us, and interesting conversations happen all the time. This show is about taking the time to notice (and record) them.
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Crawlspace is where crime meets culture. We host interesting conversations about unsolved murders, serial killers, cold cases and paranormal activity. We go beyond entertainment as we dig deeper to tell stories of crimes, vanished people, and injustices. Our guests include survivors, authors, journalists, podcasters, advocates, and educators. Starting in 2017 with a deep dive into the disappearance of Brianna Maitland, Crawlspace is hosted by Tim Pilleri & Lance Reenstierna of the Missing Ma ...
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The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done? We go do them in real life. We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We ...
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[PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets
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Send us a Text Message. Learn how to set up a referral program at your company for free. In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs. Schedule a demo to find out …
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[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities
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Send us a Text Message. In this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in catapulting e-commerce brands to monumental success. Kicking off with Eric's unexpected journey from switching college majors to finding his callin…
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[PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies
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42:05
Send us a Text Message. In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief arch…
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[PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market Yourself
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31:49
Send us a Text Message. Personal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job ma…
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[PLAYBOOK] Tricia Drake: Growing Your Business through Systems Excellence
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Send us a Text Message. In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity. Reach out to Tricia on LinkedIn or via email tricia.drake@…
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We've got a quick update on our upcoming publishing schedule. Follow Crawlspace: IG: https://www.instagram.com/crawlspacepodcast/. TT: https://www.tiktok.com/@crawlspacepodcast. YT: https://www.youtube.com/crawlspace. X: https://twitter.com/CrawlspacePod. FB: https://www.facebook.com/Crawlspacepodcast/. Apple: https://podcasts.apple.com/us/podcast/…
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[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business Growth
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Send us a Text Message. In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies…
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[PLAYBOOK] Addison Houston: Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar Industry
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Send us a Text Message. Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects. In our quickfire "Start and Stop" segment, Addis…
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[LOCAL] Ep 9: Studio Z Season Finale & Results
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Send us a Text Message. In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season. Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned.…
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[PLAYBOOK] Chris Milone: How to Achieve Authentic Business Growth
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Send us a Text Message. Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment al…
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[LOCAL BIZ] Ep 8: The Snoball Stack - An Unconventional Tech Stack
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Send us a Text Message. The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reac…
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[PLAYBOOK] Adam Sidorczuk: Amplifying Your SEO
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Send us a Text Message. In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing. Podcast Highlights Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner. Improve Your …
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Send us a Text Message. On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure). We had Tori Barrington (Marketing), Benson Cluff …
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[LOCAL BIZ] Ep 6: Studio Z Marketing Plan - Finding Your Mark Cuban
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Send us a Text Message. On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season. We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our…
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[LOCAL BIZ] Ep 5: Shearing Words of Wisdom w/ Kory Stevens
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Send us a Text Message. On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness. Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to bal…
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[PLAYBOOK] Dorit Baxter: How to Improve Advocacy, Team Trust, and Targeted Marketing
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Send us a Text Message. In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership. With a wealth of experience, Dorit of…
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[LOCAL BIZ] Ep 4: Marketing Expert Rates Our Dumb Marketing Strategies w/ Levi Lindsay
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57:39
Send us a Text Message. Levi Lindsay, CMO at Shyft, joins us in this very special episode — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with. Levi is kind enough to roll with the punches, offer improvements, and ultimately rate…
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[LOCAL BIZ] Ep 3: Snoball's Bass-ackward Marketing Funnel
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53:03
Send us a Text Message. The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards. We also talk about Studio Z's big ass-pirations. It's a big ass episode — trust us. Follow and chime in on LinkedIn. Do you know a small busine…
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447 // Annabelle Doll & Phantom Barber of Pascagoula
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Welcome to Crawlspace. In this episode, Tim Pilleri & Lance Reenstierna speak about two stories that interest them. First it's the Annabelle doll. What's the story? How close are the movies? What's the deal with the Warren's? Next is the Phantom Barber of Pascagoula. What's the story with this home invader who clipped kids's hair while they slept? …
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[LOCAL BIZ] Ep 2: How to 2x Customers & Revenue - Brainstorm
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Send us a Text Message. The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with: Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO …
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[LOCAL BIZ] Ep 1: SWOT Analysis of Target Business - Studio Z
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Send us a Text Message. The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow. Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club." Additio…
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446 // Murder in Hollywood w/ Casey Sherman
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Welcome to Crawlspace. In this episode, Tim Pilleri & Lance Reenstierna have another fascinating discussion with the great Casey Sherman. Casey is an acclaimed journalist and author of more than ten books. He is also a contributing writer for Esquire, Time, The Washington Post, and Boston Magazine. His latest book, A Murder In Hollywood, is the sub…
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445 // Slaycation 2 W/Kim & Adam "Tex" Davis
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Welcome to Crawlspace. In this episode, Tim Pilleri & Lance Reenstierna extend their friendship with the creators of the Slaycation podcast. On Dec. 27th, 2023 they were joined by Jerry Kolber and today they have the pleasure of speaking with Jerry's co-hosts/co-creators, Kim & Adam "Tex" Davis. This is a great conversation that highlights three st…
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444 // Alan Wade Wilmer Sr. & The Colonial Parkway Murders W/Bill Thomas
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Welcome to Crawlspace. In this episode, Tim Pilleri & Lance Reenstierna are joined by good friend and colleague, Bill Thomas. Bill, along with Kristin Dilley, hosts the excellent podcast, Mind Over Murder. Bill is the brother of Cathleen Thomas who, along with her girlfriend Rebecca Ann Dowski, were the first victims of the serial killer that terro…
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443 // Pierce Brosnan Charged, Scary Tumbleweeds, Funeral Home Felonies, and more!
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In this episode Tim Pilleri and Lance Reenstierna speak about several weird news stories in a series we like to call Weirdspace. First we speak about the criminal charges recently filed against Pierce Brosnan. Next we discuss a large tumbleweed and scary tumbleweeds in general. Then we discuss a gross story out of Colorado where two owners of the R…
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442 // Special MISSING Episode / The Hunt For Brianna Maitland W/Greg Overacker Part 2
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Welcome to Crawlspace. In this episode Tim Pilleri & Lance Reenstierna present to their fine listeners part two of a conversation that took place on their other show MISSING. Private Investigator Greg Overacker joins to discuss his new book, The Hunt for Brianna Maitland: The Relentless Pursuit of Answers to One of Vermont’s Biggest Mysteries. As m…
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441 // Special MISSING Episode / The Hunt For Brianna Maitland W/Greg Overacker Part 1
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Welcome to Crawlspace. In this episode Tim Pilleri & Lance Reenstierna present to their fine listeners part one of a conversation that took place on their other show MISSING. Private Investigator Greg Overacker joins to discuss his new book, The Hunt for Brianna Maitland: The Relentless Pursuit of Answers to One of Vermont’s Biggest Mysteries. As m…
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440 // Three Black Christmases w/Mike Morford
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Welcome to Crawlspace. In this episode, Tim Pilleri & Lance Reenstierna are delighted to welcome Mike Morford back to the show. All the crime discussed in this conversation centers around the fictional world of Billy Lenz as he slays his way through the holidays. In 1974 Bob Clark's Black Christmas hit the theaters and terrified millions since. Hal…
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Welcome to Crawlspace. In this episode, Tim Pilleri & Lance Reenstierna are joined by a new friend, Jerry Kolber. Mr. Kolber is a seasoned television producer with a number of hit shows to his credit. Jerry's newest project is the podcast, Slaycation, which he produces and hosts along with Kim & Adam Davis. Slaycation tells the stories of people wh…
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437 // 'Tis The Season of Krampus! A Crawlspace Holiday Classic w/Rae Paoletta
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Welcome to Crawlspace. In this episode Tim Pilleri and Lance Reenstierna bring back a Holiday Classic! They speak with Rae Paoletta about the creepy Christmas legend of Krampus, one of their favorite holiday traditions. Enjoy! Check out Rae's article on Krampus: https://www.inverse.com/article/39071-what-is-the-krampus-legend Check out Rae Paoletta…
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