Best Michelle B Griffin and Michelle J Raymond (#MichelleSquared Podcasts (2025)

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LinkedIn Short Form Vertical Videos: Updates and Content Tips to Elevate Your Personal Brand 10:50

4h ago10:50

10:50

IN THIS EPISODE: We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your content strategically for real results for brand and business growth. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services…

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Are LinkedIn Groups Working & Worth It Anymore? The Latest Pros and Cons 10:16

1h ago10:16

10:16

IN THIS EPISODE: Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what's been our first-hand experience of how they're working (or not) on LinkedIn. We'd love to hear about your experience on LinkedIn groups as well. Send us a DM and let us know. CONTACT US: Michelle J Ra…

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The Most Neglected LinkedIn Profile Section: 3 Tips to Position Yourself Better and Stand Out 12:04

15d ago12:04

12:04

IN THIS EPISODE: Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn tips to optimize your position yourself with these multiple actionable updates we use in our client and speaking/training work. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business…

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How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO 8:31

20d ago8:31

8:31

IN THIS EPISODE: Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what does it mean and how can I earn one? Today's quick tip episode shares the new changes by LinkedIn on the Top Voice program, and better yet, if you have FOMO, we set the record straight with these deeper strategies. CONTAC…

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How Often Should You Post on LinkedIn? Our 3-Step (Manageable) Sequence to Stay Visible 12:39

29d ago12:39

12:39

IN THIS EPISODE: How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you're here to serve? In this episode, we share the best starter strategy to get going and stay consistent at a pace and timeline that fits your personal and professional goals. CONTACT US: Michelle J Raymon…

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How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips 14:38

1M ago14:38

14:38

IN THIS EPISODE: Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen before, during, and after each event. In this episode, we share our recent stories, strategies, and tips on how to leverage in-person events for your brand and build relationships on Linkedin and beyond. …

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How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond 15:40

1M ago15:40

15:40

IN THIS EPISODE: Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your goals, positioning, messaging, visibility and more. In this episode, continuing in our "fresh start focus," we share the launch of Michelle B Griffin's new Amazon best-seller, Position Yourself and the first of her…

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How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn 17:30

2M ago17:30

17:30

IN THIS EPISODE: Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline. CONTACT US: Michelle J Raymond is a globally re…

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Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand" 14:38

2M ago14:38

14:38

IN THIS EPISODE: As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and be…

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How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement 11:41

3M ago11:41

11:41

IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growt…

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How Unfollowing 'Pages & People' Can Freshen Up Your LinkedIn Feed 12:51

3M ago12:51

12:51

IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episode, we share our recent examples of pruning down our lists to "repopulate" the content and people that appear in our feeds. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for busine…

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How to Write a Compelling LinkedIn About Section: Our Best Tips to Make Yours Memorable 14:45

4M ago14:45

14:45

IN THIS EPISODE: Is it time to refresh your LinkedIn About section? In this episode, we share our best positioning, branding, and writing tips to make yours 'pop' and communicate who you are in a way that feels aligned and memorable. Happy writing! CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, autho…

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The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025 25:14

4M ago25:14

25:14

IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below) CONTACT US: Michelle J Raymond is a globally recognized …

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How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out 19:40

4M ago19:40

19:40

IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear,…

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How the 'Small Wins Strategy' Keeps You Motivated and Focused to Keep Going On LinkedIn 15:28

4M ago15:28

15:28

IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn. CONTACT US: Mi…

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Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand? 14:25

4M ago14:25

14:25

IN THIS EPISODE: We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innovation comes a cost to your branding efforts. We share how and why you can be off-putting to your ideal audience and our quick tip for generating real-deal (and time-friendly/cost-effective) branding as…

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How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field 14:08

5M ago14:08

14:08

IN THIS EPISODE: With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience? It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise. We share examples of those with a top-of-mind recall for their specializations and willingness to …

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LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations 20:08

5M ago20:08

20:08

IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging. OUR BOOK: The LinkedIn Branding Book, The Power of Two: B…

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Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand 12:25

5M ago12:25

12:25

IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what…

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Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment 11:21

5M ago11:21

11:21

IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Busine…

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How to Recalculate Your LinkedIn Content Analytics: Our 3 Top Ways To Grow Without The Typical Data Points 16:13

6M ago16:13

16:13

IN THIS EPISODE: Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data. Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, othe…

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The Brand Squared Content System: Our Simple and Strategic Approach to Post LinkedIn Content that Boosts Your Personal Brand 16:58

6M ago16:58

16:58

IN THIS EPISODE: What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to…

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How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn 17:49

6M ago17:49

17:49

IN THIS EPISODE: AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your P…

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How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional) 14:49

6M ago14:49

14:49

IN THIS EPISODE: Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop…

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Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence 17:54

7M ago17:54

17:54

IN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mi…

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How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn 17:05

7M ago17:05

17:05

IN THIS EPISODE: Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more. OUR BOOK: The LinkedIn Brand…

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How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind 16:06

7M ago16:06

16:06

IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning …

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Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks 14:07

7M ago14:07

14:07

IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip th…

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Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples 14:25

8M ago14:25

14:25

IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for E…

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How to Break Out As a Well-Differentiated Speaker Using LinkedIn as Your Launching Pad 18:09

8M ago18:09

18:09

IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for…

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Are You Top of Mind for What You Actually Do? How To Be Clear and Memorable in Your Message 15:48

8M ago15:48

15:48

IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Yo…

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Our Honest Takes: Realistic Time Frames to Grow Your Personal Brand on LinkedIn RIGHT Now 15:36

8M ago15:36

15:36

IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Br…

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How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand 16:46

8M ago16:46

16:46

IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: …

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Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn 18:20

9M ago18:20

18:20

IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…

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Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities 19:55

9M ago19:55

19:55

IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you'…

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How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy 16:18

9M ago16:18

16:18

IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand …

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How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant 18:50

9M ago18:50

18:50

IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn. OUR BOOK: The LinkedIn Branding Book,…

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Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done" 10:31

10M ago10:31

10:31

IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you. How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support y…

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LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out 12:33

10M ago12:33

12:33

IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy…

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How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful 18:19

10M ago18:19

18:19

IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities.OUR BOOK: The LinkedIn Branding Book,…

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Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment 13:16

10M ago13:16

13:16

IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough? This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?" OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Bus…

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The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down 17:01

11M ago17:01

17:01

IN THIS EPISODE:Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. …

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LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them 17:34

11M ago17:34

17:34

IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand o…

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Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn 16:21

11M ago16:21

16:21

IN THIS EPISODE:We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get…

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The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series 14:54

11M ago14:54

14:54

IN THIS EPISODE: This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?" From two LinkedIn expert perspectives, we answer thi…

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How to Boost Your LinkedIn Presence and Get Visible Without Posting 14:07

11M ago14:07

14:07

IN THIS EPISODE:In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going. BUY YOUR COPY: Our book, The …

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Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind 15:27

12M ago15:27

15:27

IN THIS EPISODE:Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Bran…

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How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration 33:11

12M ago33:11

33:11

IN THIS EPISODE:Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on Linke…

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The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR 13:22

12M ago13:22

13:22

IN THIS EPISODE:Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: O…

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How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth 13:20

1y ago13:20

13:20

IN THIS EPISODE: You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your…

Podcasts Worth a Listen

Michelle B Griffin And Michelle J Raymond (#MichelleSquared Podcasts

Podcasts Worth a Listen

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