There are tens of thousands of business books published every year, and it's impossible to keep up. You read what you can, we'll share what we can on here, and we'll all get better in the process.
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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenM ...
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Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing.
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Search Engine Optimization with Bobby Kircher
19:33
19:33
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Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/ Papaya Search: https://papayasearch.com/ Bob…
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Lesson 28: Navigating Economic Waves During Tough Times
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Jason is diving deep into the practical impact of inflation on creative marketing agencies.Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes.In this episode, you'll uncover a comprehensive understan…
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018 - The 5 Levels of Leadership, by John C. Maxwell
20:39
20:39
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Show notes and more info can be found at: https://stackingknowledge.com/ep018/
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Inspire Your Inner Creative with Jacqueline Green
36:48
36:48
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Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs!Jackie shares invaluable insigh…
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Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/ Tech Talk Ya’ll on Spotify: h…
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Lesson 27: Maintaining Stability For Future Growth
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4:54
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Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you!We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rate…
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017 - How to Be Perfect, by Michael Schur
24:31
24:31
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Show notes and more info can be found at: https://stackingknowledge.com/ep017/
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Show notes and more info can be found at: https://stackingknowledge.com/ep016/
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Continuous Learning in the Digital Age with Mickey Mellen
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Welcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he’s adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of readi…
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Show notes and more info can be found at: https://stackingknowledge.com/ep015/
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014 - The Business of Expertise, by David C. Baker
22:30
22:30
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Show notes and more info can be found at: https://stackingknowledge.com/ep014/
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The Business Skills Every Creative Needs to Thrive with Ilise Benun
38:38
38:38
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In this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Il…
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013 - Unreasonable Hospitality, by Will Guidara
23:27
23:27
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Show notes and more info can be found at: https://stackingknowledge.com/ep013/
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012 - Thinking, Fast and Slow, by Daniel Kahneman
23:05
23:05
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Show notes and more info can be found at: https://stackingknowledge.com/ep012/
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Lesson 26: Unlocking Mental Clarity and Personal Growth
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4:54
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In this Businessology Lesson, learn more about the powerful tool of journaling as a means of managing the complexities of the entrepreneurial journey. Jason shares his personal experiences with the psychological challenges of entrepreneurship and the importance of clearing one's mind. He explores the concept of "layering" emotional problems and the…
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Lesson 25: Cultivating Healthy Remote Teams: Defining Culture and Rhythm for Success
8:13
8:13
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With over a decade of experience operating as a remote firm with teams scattered across the US, Jason shares insights on navigating the challenges and opportunities of remote work environments. From defining the type of culture you want to build, to establishing rhythm and structure in remote team meetings, Jason offers practical tips for fostering…
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Redefining Business Success with Sparktoro's CEO, Rand Fishkin
44:25
44:25
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Jason's got a treat for you today. He's hanging out with the one and only Rand Fishkin. You might know him as the big brain behind Sparktoro and the former CEO at Moz – basically, he’s the guy you want to chat with if you’re all about leveling up your audience research.In today’s chat, Jason and Rand are cutting right through the fluff. They're goi…
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011 - Radically Relevant, by Blake Howard
17:37
17:37
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Show notes and more info can be found at: https://stackingknowledge.com/ep011/
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Lesson 24: Visionaries and Integrators: The Dynamic Duo Driving Business Success
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9:24
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In today's lesson, listen as Jason unravels the dynamic relationship between visionaries and integrators within a company. Jason shares a personal account of partnering with an integrator and delves into the significance of nurturing a strong partnership in order to drive business growth. This insightful discussion sheds light on the critical role …
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Lesson 23: Insights from a First Hire and Redefining Your Approach
5:22
5:22
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Jason shares insights on the strategic considerations behind the first hire, emphasizing the importance of delegating tasks effectively and understanding the cultural fit of potential candidates. With personal anecdotes of successes and mistakes, this Jason provides valuable lessons to help you navigate the complexities of hiring for your business.…
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010 - The Road Back to You, by Ian Morgan Cron
28:09
28:09
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Show notes and more info can be found at: https://stackingknowledge.com/ep010/
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After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes.By GreenMellen
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Strategic Planning: Mastering Calendar Blocking Pt. 2 with Jason Blumer
31:17
31:17
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Jason continues the exploration of strategic calendar work blocking, an essential strategy in efficiently managing your time and resources to drive growth and accomplish targets. In this episode, Jason dives into his personal work schedule, unfolding his key tactics in block planning—from segmenting time for meetings, strategy, and content producti…
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Show notes and more info can be found at: https://stackingknowledge.com/ep009/
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Optimizing Website Conversions to Grow Your Business
13:42
13:42
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There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making a…
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008 - The Checklist Manifesto, by Atul Gawande
15:37
15:37
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Show notes and more info can be found at: https://stackingknowledge.com/ep008/
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10 Ways to Monetize Your Digital Marketing Content
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The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen) W…
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007 - The Obstacle is the Way, by Ryan Holiday
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23:30
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Strategic Planning: Mastering Calendar Blocking with Jason Blumer
31:37
31:37
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In today's episode, Jason flies solo and explores the concept of "strategic calendar work blocking" as a method to manage attention and time effectively. For those of you running multiple businesses or facing numerous routine tasks, this approach could be a game-changer. He'll debunk the myth that entrepreneurs can do anything they wish, emphasizin…
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Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a do…
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006 - The Power of Regret, by Daniel Pink
20:54
20:54
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Show notes and more info can be found at: https://stackingknowledge.com/ep006
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Capitalizing on Networking Events for Marketing Growth
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13:19
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Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing? Get to know people in a more casual setting. Face and name recognition can be as important as brand recognition. Build a rel…
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Show notes and more info can be found at: https://stackingknowledge.com/ep005/
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Balancing Strategy and Operations for Business Growth with Alyson Caffrey
49:39
49:39
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In this episode of The Businessology Show, Jason and Alyson dive into the fascinating world of business operations and strategic thinking. Join them as they explore the parallels between developing land and roads and developing administrative functions within a business. Alyson Caffrey, a Systems and Process Creations expert, shares her insights on…
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There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels. Robert’s 3 least favorite Direct mail: because it’s usually useless and hard to track. Billboards: because no one looks…
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Lesson 22: Unleashing Leader Potential: 3 Questions to Challenge Growth and Progress
9:51
9:51
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In this lesson, Jason delves into the three essential questions that leaders need to ask themselves. Leaders are constantly evolving, and these questions aim to challenge and inspire growth in their leadership journey. From examining areas of habitual laziness to evaluating the dynamics of their team, leaders must constantly assess and make necessa…
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Show notes and more info can be found at: https://stackingknowledge.com/ep004/
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Lesson 21: The Art of AI Implementation: Strategies for a Successful Integration
7:45
7:45
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In today's episode, Jason tackles the question on everyone's mind: Is it worth investing in AI? As AI continues to revolutionize various industries, businesses are finding themselves grappling with how to harness its power effectively. Join Jason as he dives into the world of AI and explores its impact on service-based organizations. Discover how A…
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Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack? What is a marketing stack? The set of tools and technologies that you use to plan, execute, and measure your marketing eff…
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Lesson 20: Empowering Team Performance: Assessing Capacity and Optimizing Results
10:11
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In today's lesson, Jason explores the topic of capacity and how it impacts your team's performance. He answers the three important questions to assess your team's capacity and ensure they are working at their most optimal level.The first question revolves around how to identify when a team member is not performing at their best. Listen as Jason sha…
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Show notes and more info can be found at: https://stackingknowledge.com/ep003/
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