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Building Your Business Marketing Stack
Manage episode 378204885 series 2362023
Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack?
What is a marketing stack?The set of tools and technologies that you use to plan, execute, and measure your marketing efforts.
What are the different categories to consider?- Website content management system (CMS)
- Domain name registrar, DNS, and Website host
- Customer relationship manager (CRM) database
- Email marketing platform
- Social media management
- Survey & feedback tool
- Graphic design software
It’s the classic battle of “all in one” (like Zoho) or the best of each different piece.
I lean toward the best of each piece but certainly combine when I can.
How do you set a budget for your software?In most cases, for a small business, time is a bigger issue than cost.
The cost for most of these tools doesn’t exceed perhaps $30/user/mo, but it can add up.
Do you need digital tools for everything?YES! At least that’s our opinion.
69 episodes
Manage episode 378204885 series 2362023
Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack?
What is a marketing stack?The set of tools and technologies that you use to plan, execute, and measure your marketing efforts.
What are the different categories to consider?- Website content management system (CMS)
- Domain name registrar, DNS, and Website host
- Customer relationship manager (CRM) database
- Email marketing platform
- Social media management
- Survey & feedback tool
- Graphic design software
It’s the classic battle of “all in one” (like Zoho) or the best of each different piece.
I lean toward the best of each piece but certainly combine when I can.
How do you set a budget for your software?In most cases, for a small business, time is a bigger issue than cost.
The cost for most of these tools doesn’t exceed perhaps $30/user/mo, but it can add up.
Do you need digital tools for everything?YES! At least that’s our opinion.
69 episodes
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