Daily encouragement, for the journey of life.
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Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we’ll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talk ...
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Building a High Performing Marketing Team | Tyler Elliston (Right Side Up, Eventbrite)
45:55
45:55
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"Curiosity paired with tenacity is a killer combination." Tyler Elliston, the founder of Right Side Up, discusses the ins and outs of marketing leadership and the nuances of building effective marketing teams. From early-stage startups to late-stage enterprises, Tyler shares insights on the unique challenges and strategies for success at each level…
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Brand Marketing Beyond a Logo | Chiyong Jones (Kajabi, Personal AI, GoodRx)
44:17
44:17
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In this episode of Growth Talks, Chiyong Jones, the VP of Brand Marketing at Kajabi, discusses his approach to building and evolving brand identities for startups and established companies alike. To build a brand identity that lasts, it’s incredibly important to understand the customer, create a cohesive brand system that remains flexible, and bala…
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Scaling Offline Marketing Channels | Ty Conner (Rocket Money)
38:52
38:52
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38:52
In this episode of Growth Talks, Krystina Rubino interviews Ty Conner, the Senior Director of Growth Marketing Offline at Rocket Money. Ty shares his journey from being a geologist in remote Alaska to becoming a key player in Rocket Money's marketing team. He discusses the foundational decisions and strategies that have propelled Rocket Money to th…
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Balancing Growth, Profitability & Leadership in Ecommerce | Mike Lackman (Trade Coffee, PetFlow)
51:18
51:18
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► About this Video In this episode of Growth Talks, Krystina Rubino sits down with Mike Lackman, former CEO of Trade Coffee and PetFlow and current board member, advisor, and investor at various ecommerce brands. Mike shares his journey through various C-suite roles, the importance of creating and maintaining a vision, and how to balance growth wit…
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Marrying Data & Storytelling in Growth Marketing | Patrick Moran (Robinhood, Netflix, Spotify)
44:00
44:00
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44:00
In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies. He shares practical insights on optimiz…
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Love others with the same passion Jesus did.By Mike Fisk
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The Future of Marketing: Gen AI, Data, & Diversification | Mark Fiske (HIG, Credit Karma, Ancestry)
38:24
38:24
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38:24
In this episode of Growth Talks, Krystina Rubino chats with Mark Fiske, Operating Partner for marketing and digital transformation at H.I.G. Capital. They dive into key aspects of growth marketing, the impact of generative AI, and strategies for effective digital transformation. 🗝️ Key Takeaways: In the short term, generative AI enhances tactical o…
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Marketing Analytics in a Cookieless World | Chelsea Cramer (Credit Karma, Gympass, Flywheel)
48:06
48:06
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48:06
In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world. ⏰ Timestam…
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Brick & Mortar Meets Ecommerce Marketing Strategy | Laura Brooks (Solid Gold Pet, Boom Chicka Pop)
43:57
43:57
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In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of hav…
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Bootstrapping a Cannabis Startup | Ben Starmer (Dad Grass, Levi’s)
46:57
46:57
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In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. Discover what inspired Ben to start Dad Grass, how he navigated…
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Building the Product Marketing Function | Deanna Dong (Writer, Wealthfront, Dropbox)
50:31
50:31
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Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a un…
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The Evolution of Growth Marketing | Doug Hoggatt (Elfster, Betabrand, NatureBox, Minted)
43:31
43:31
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43:31
In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impac…
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Building Diversified & Sustainable DTC Marketing Programs | Manbir Sodhia (Whisker, Oura, Pill Club)
54:05
54:05
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54:05
In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, a…
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Introducing Growth Talks: Real Stories & Insights from Marketing Leaders
1:13
1:13
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Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights o…
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