))
Building the Product Marketing Function | Deanna Dong (Writer, Wealthfront, Dropbox)
Manage episode 420677310 series 3569868
Content provided by Right Side Up. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Right Side Up or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a unique perspective on the role of product marketing at any company.
Deanna dives deep into why product marketing is crucial for startups and what it takes to build this function from the ground up. Get tips on how to effectively align internal stakeholders, the importance of experimenting with positioning and messaging, and when to hire your first product marketer.
⏰ Timestamps:
00:00 Introducing Deanna Dong, Head of Product Marketing at Writer
01:15 Explaining the foundational role of product marketing in startup success
03:00 Exploration of product marketing's evolution from early to later stage companies
04:26 The importance of target audience identification and the pitfalls of a broad target approach
05:35 How product marketing gets operationalized through collaboration and internal alignment
06:24 Discussion on tactical steps for establishing effective product positioning
07:36 Utilizing customer feedback and competitive analysis to refine product marketing strategies
09:04 The challenges of aligning various team opinions and the strategies to manage them effectively
10:42 A/B test segment comparing different marketing strategies and personal preferences
27:44 The transition from early to later stages in product marketing roles and the ideal timing to hire a product marketing manager
31:25 Leveraging AI in product marketing and the future of the role in an AI-driven landscape
35:38 Deanna shares her personal career path and the lessons learned from navigating various roles and taking sabbaticals
45:32 Closing thoughts and the importance of figuring out personal career desires and goals
🔗 Mentioned in this episode
Writer: www.writer.com
Wealthfront: www.wealthfront.com
UserTesting: www.usertesting.com
🤝Connect with Right Side Up
Right Side Up is a premium growth marketing agency that has helped more than 1000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt
‣ Subscribe to our Youtube channel: https://bit.ly/3HWiJYD
‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/
‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/
‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/
‣ Follow us on Twitter: https://twitter.com/rightsideupco
9 episodes
Share
