show episodes
 
The Martial Arts Business Podcast is the business podcast for martial art school owners and instructors, covering all topics related to starting and running a martial art school, hosted by Small Dojo Big Profits author Mike Massie. Whether you’re looking for information on martial arts marketing, retention, curriculum, staff development, martial art school management, or starting a martial art school, we’re sure to cover it!
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show series
 
Do you hate teaching martial arts to children? You're not alone! In this episode of The Martial Arts Business Podcast, Mike Massie explains how he went from loving to hating teaching children's martial arts classes. Mr. Massie then goes into the many reasons why children are so much more difficult to teach today than they were when he started his c…
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In this episode of The Martial Arts Business Podcast, Mike Massie discusses why most of the challenges martial arts school owners face are self-inflicted. Then, he reveals what school owners can do to overcome those challenges. In the final segment of the podcast, you'll also find out what you should do to survive a recession. Full show notes can a…
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When it comes to our business model, martial arts school owners have it made compared to other small businesses and industries. While this statement might fly in the face of your current experience as a studio owner, in this episode I explain why I believe it to be true. Also, you'll learn The Five Core Disciplines & Skills that you must master in …
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In this episode of The Martial Arts Business Podcast, Jason Keaton of Blind Fury Jiu-Jitsu interviews Bill Jones, owner of Top Level Martial Arts in Cuyahoga Falls, Ohio. The topic? What martial art school owners are really doing right now to weather the pandemic, lockdowns, and resulting recession. You can watch the interview below, or… The post E…
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In this episode of the Martial Arts Business Podcast, Mike interviews Matt Page, creator and star of the hit web series Enter The Dojo. And in the Tip of the Week, Mike shares some suggestions on how to deal with negative comments on your Facebook ads. The post Martial Arts Business Podcast Episode 41: Interview With Matt Page first appeared on Mar…
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“How to REALLY Market Your Dojo With Online Video!” As online video marketing becomes increasingly important for martial art schools, more and more school owners are seeking to leverage this advertising medium to get more students. However, marketing online with bad video can do your dojo more harm than good. And that’s why we have… The post Podcas…
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Wes Schaeffer – the man they call “The Sales Whisperer” – is an Air Force veteran, a graduate of the U.S. Air Force Academy, a father, author, coach, keynote speaker to Fortune 500 companies, and a heck of a funny guy. He’s also the guy that sales organizations turn to when they need someone to… The post Podcast Episode 39: Interview With Top Sales…
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Eighteen months ago, Bill Jones was struggling to make ends meet in his Brazilian jiu-jitsu school with 45 students, all while working a full-time day job and raising a family. Then he stumbled across one of Mike’s books on Amazon, and took the plunge on the rest of the Small Dojo Big Profits training materials.… The post Podcast Episode 38: How To…
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“How Not Starting A Martial Art School Can Help You Start A Martial Art School!” In this episode of the podcast Mike interviews internal martial arts instructor and kettlebell coach Dave Chesser. As a young man, Dave saved his money and moved to Taiwan to study internal martial arts with the masters. His goal was… The post Martial Arts Business Pod…
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In this episode of the Martial Arts Business Podcast, Mike Massie discusses pricing, advertising your prices, and when the ideal time is to reveal your prices. Mike also provides some perspective on haters and what it really means for you and your business when people criticize you. And, in the Tip of the Week, Mike… The post Martial Arts Business …
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In this podcast episode, Mike explains why having gaps in your martial arts business knowledge and systems can keep you from achieving your financial goals for your dojo. And, in the Tip of the Week, Mike provides tips on accelerating your learning in the areas of martial art school management and marketing, and he explains… The post Podcast Episod…
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In this week’s Martial Arts Business Podcast Mike interviews an old friend of his, Tom Whitaker from Collinsville, Illinois. Tom is a longtime martial artist and a former professional kickboxer, and he runs a very successful school in a town of just under 25,000 people. Yet, despite operating in a small town he and his… The post Martial Arts Busine…
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Ever wish you could clone yourself in your dojo? I think everyone does at some point. In this week’s podcast episode, I explain how to develop staff members who can do the things you do just as well, and sometimes even better, so you can have a life outside of the dojo. Also, I rant a bit about people who want to take shortcuts to success. And fina…
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In this podcast episode, Mike Massie discusses the practice of cash outs, also known as paid in full memberships, in the context of whether or not they are a wise practice for martial art school owners to adopt. And, in the Tip of the Week, Mike shares some simple tips to help you manage your cash more effectively in your martial art school.…
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In this episode of The Martial Arts Business Podcast, Mike Massie interviews Taimak, star of the cult classic martial arts flick from the 80s, The Last Dragon! We discuss how getting the role impacted Taimak's life, how the movie addressed racial stereotypes in general, his early training with Grandmaster Ron Van Clief, the influence TLD has had on…
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When you're shopping martial arts studios in person, there’s no telling what sort of jackassery that you’ll run into... as evidenced by the stories Mike shares in this Martial Arts Business Podcast episode. And in The Tip of the Week, Mr. Massie shares insights on how to make connections and get your name out when you’re starting to teach classes i…
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Often martial art school owners fill their staffing gaps by using free volunteer labor, namely by recruiting their students to help them out. This on its face seems like a great idea, but it comes with hidden dangers. In this podcast episode, Mike explains these hidden dangers (based on the current legal and business environment in the U.S.) and sh…
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Are you looking forward to the New Year and what it will bring for your school? Or, are you dreading another year with mediocre numbers and lagging enrollments? In this week's podcast episode, Mike addresses the soft economic recovery head on by sharing the top 7 things you need to do in the New Year to make this your best year ever. Plus, in the T…
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In this episode of the podcast, Mike interviews Kevin "Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree black belt in Joe Lewis Fighting Systems, and a former student of the late great Joe Lewis. He runs 3 Hurricane Martial Arts Centers in Lyman, Taylors, and Greenville South Carolina. Kevin is also an expert on…
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The sad fact is, most martial art school owners and instructors are lazy about following up on their leads. This is BAD for business! It costs you money, every single time you sit on your leads. Why? Because for every hour you wait to respond to a lead, the value of that lead goes down, and the chances that someone else is enrolling that person go …
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