The Martial Arts Business Podcast is the business podcast for martial art school owners and instructors, covering all topics related to starting and running a martial art school, hosted by Small Dojo Big Profits author Mike Massie. Whether you’re looking for information on martial arts marketing, retention, curriculum, staff development, martial art school management, or starting a martial art school, we’re sure to cover it!
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Ep. 53: Why I Hate Teaching Martial Arts To Children
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Do you hate teaching martial arts to children? You're not alone! In this episode of The Martial Arts Business Podcast, Mike Massie explains how he went from loving to hating teaching children's martial arts classes. Mr. Massie then goes into the many reasons why children are so much more difficult to teach today than they were when he started his c…
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Ep. 52: End of Year Tasks to Boost Your Profits
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In this episode of The Martial Arts Business Podcast, Mike shares several tips regarding end of year tasks that'll lower your overhead and boost your profits. And, he offers up some timely advice on how to run holiday parties for your students.By Mike Massie
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Ep. 51: Holiday Slumps and How to Avoid Them
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In this episode of The Martial Arts Business Podcast, Mike reveals how to avoid suffering from those dreaded holiday slumps in your dojo. And, in The Tip of the Week, he explains how you can wow your prospective clients and ensure they choose your school over your competitors.By Mike Massie
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In this week's podcast episode, Mike shares a story from his earliest days as a studio owner about the importance of prioritizing time for yourself. Happy Thanksgiving!By Mike Massie
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Ep. 49: How to Go Full-Time In Your Martial Arts Studio
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In this episode of the Martial Arts Business Podcast, Mike shares his top 7 tips for making the transition from part-time to full-time in your martial arts studio. And in The Tip of the Week, he talks about upping your mental game.By Mike Massie
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Ep. 48: Common Mistakes That Sabotage Martial Art School Owners
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In this podcast episode, Mike reveals common mistakes martial arts school owners make that sabotage their financial success. And in The Tip of the Week, Mr. Massie tells you how to avoid wasting your hard-earned dollars paying gurus for information you can get free online.By Mike Massie
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Episode 47: Interview with Jeet Kune Do Instructor JB Jaeger
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Check out the MA Biz U mobile app at: https://mabizu.com/mabizu-mobile-app/ In this episode of The Martial Arts Business Podcast, Mr. Massie interviews JB Jaeger of Maryland Jeet Kune Do. And, Mike explains the importance of tracking metrics in The Tip of the Week.By Mike Massie
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Ep. 46: Why Your Problems Are Self-Inflicted And What To Do About It
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In this episode of The Martial Arts Business Podcast, Mike Massie discusses why most of the challenges martial arts school owners face are self-inflicted. Then, he reveals what school owners can do to overcome those challenges. In the final segment of the podcast, you'll also find out what you should do to survive a recession. Full show notes can a…
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When it comes to our business model, martial arts school owners have it made compared to other small businesses and industries. While this statement might fly in the face of your current experience as a studio owner, in this episode I explain why I believe it to be true. Also, you'll learn The Five Core Disciplines & Skills that you must master in …
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Ep. 44: The State of the Martial Arts Industry and Choosing Success
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Mike's back! In this episode of The Martial Arts Business Podcast, Mr. Massie discusses his return to coaching, relaunching the podcast, the state of the martial arts industry, and choosing success. Enjoy!By Mike Massie
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Ep. 43: How to Weather COVID In Your Martial Arts Studio
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In this episode of The Martial Arts Business Podcast, Jason Keaton of Blind Fury Jiu-Jitsu interviews Bill Jones, owner of Top Level Martial Arts in Cuyahoga Falls, Ohio. The topic? What martial art school owners are really doing right now to weather the pandemic, lockdowns, and resulting recession. You can watch the interview below, or… The post E…
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Negativity will absolutely ruin your dojo. Just off the top of my head, here are three examples of how being negative will hurt your business. The post Ep 42: Is Negativity Ruining Your Dojo? first appeared on Martial Arts Business Daily.By Mike Massie
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Martial Arts Business Podcast Episode 41: Interview With Matt Page
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In this episode of the Martial Arts Business Podcast, Mike interviews Matt Page, creator and star of the hit web series Enter The Dojo. And in the Tip of the Week, Mike shares some suggestions on how to deal with negative comments on your Facebook ads. The post Martial Arts Business Podcast Episode 41: Interview With Matt Page first appeared on Mar…
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Podcast Episode 40: Interview With Chris Perilli
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“How to REALLY Market Your Dojo With Online Video!” As online video marketing becomes increasingly important for martial art schools, more and more school owners are seeking to leverage this advertising medium to get more students. However, marketing online with bad video can do your dojo more harm than good. And that’s why we have… The post Podcas…
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Podcast Episode 39: Interview With Top Sales Trainer Wes Schaeffer
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Wes Schaeffer – the man they call “The Sales Whisperer” – is an Air Force veteran, a graduate of the U.S. Air Force Academy, a father, author, coach, keynote speaker to Fortune 500 companies, and a heck of a funny guy. He’s also the guy that sales organizations turn to when they need someone to… The post Podcast Episode 39: Interview With Top Sales…
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Podcast Episode 38: How To Go From 50 to 150 Students With Small Dojo Big Profits!
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Eighteen months ago, Bill Jones was struggling to make ends meet in his Brazilian jiu-jitsu school with 45 students, all while working a full-time day job and raising a family. Then he stumbled across one of Mike’s books on Amazon, and took the plunge on the rest of the Small Dojo Big Profits training materials.… The post Podcast Episode 38: How To…
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Martial Arts Business Podcast Episode 37: Interview With Dave Chesser
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“How Not Starting A Martial Art School Can Help You Start A Martial Art School!” In this episode of the podcast Mike interviews internal martial arts instructor and kettlebell coach Dave Chesser. As a young man, Dave saved his money and moved to Taiwan to study internal martial arts with the masters. His goal was… The post Martial Arts Business Pod…
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Martial Arts Business Podcast Episode 35: Pricing, Selling, And Having Haters
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In this episode of the Martial Arts Business Podcast, Mike Massie discusses pricing, advertising your prices, and when the ideal time is to reveal your prices. Mike also provides some perspective on haters and what it really means for you and your business when people criticize you. And, in the Tip of the Week, Mike… The post Martial Arts Business …
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Podcast Episode 34: Filling In Gaps In Your Martial Arts Business Knowledge
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In this podcast episode, Mike explains why having gaps in your martial arts business knowledge and systems can keep you from achieving your financial goals for your dojo. And, in the Tip of the Week, Mike provides tips on accelerating your learning in the areas of martial art school management and marketing, and he explains… The post Podcast Episod…
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Martial Arts Business Podcast Ep 33: Interview With Tom Whitaker
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In this week’s Martial Arts Business Podcast Mike interviews an old friend of his, Tom Whitaker from Collinsville, Illinois. Tom is a longtime martial artist and a former professional kickboxer, and he runs a very successful school in a town of just under 25,000 people. Yet, despite operating in a small town he and his… The post Martial Arts Busine…
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Ep. 32: How to Clone Yourself In Your Dojo
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Ever wish you could clone yourself in your dojo? I think everyone does at some point. In this week’s podcast episode, I explain how to develop staff members who can do the things you do just as well, and sometimes even better, so you can have a life outside of the dojo. Also, I rant a bit about people who want to take shortcuts to success. And fina…
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Ep. 31: Are Cash Outs Destroying Your Dojo?
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In this podcast episode, Mike Massie discusses the practice of cash outs, also known as paid in full memberships, in the context of whether or not they are a wise practice for martial art school owners to adopt. And, in the Tip of the Week, Mike shares some simple tips to help you manage your cash more effectively in your martial art school.…
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Ep. 30 Reality Vs Fantasy In Running A Dojo
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In this episode of The Martial Arts Business Podcast, Mike discusses fantasy versus reality in running a martial art school. Is running a dojo all it's cracked up to be? Or is it harder than you might think?By Mike Massie
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Ep 29: Interview With Taimak Star Of The Last Dragon
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In this episode of The Martial Arts Business Podcast, Mike Massie interviews Taimak, star of the cult classic martial arts flick from the 80s, The Last Dragon! We discuss how getting the role impacted Taimak's life, how the movie addressed racial stereotypes in general, his early training with Grandmaster Ron Van Clief, the influence TLD has had on…
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Ep. 28: How NOT To Treat A Student With Previous Experience
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When you're shopping martial arts studios in person, there’s no telling what sort of jackassery that you’ll run into... as evidenced by the stories Mike shares in this Martial Arts Business Podcast episode. And in The Tip of the Week, Mr. Massie shares insights on how to make connections and get your name out when you’re starting to teach classes i…
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Mike Massie, Episode 27, Buyer BewareBy Mike Massie
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Mike Massie speaks on the subject of what makes a McDojo vs. a legit school.By Mike Massie
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Mike Massie talks about time management with running a studio without hurting your family and personal timeBy Mike Massie
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In this podcast episode, Mike goes over his 12 step formula to keep from going broke as a martial arts school business owner. Learn how to actually make money in the business with integrity. No dirty sales tactics necessary.By Mike Massie
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Ep. 22: Interview with Harley Elmore
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In todays podcast, Mike interviews Harley Elmore. Harley runs a successful Martial Arts Academy with his wife in Wichita Falls, TX, Warriors WayBy Mike Massie
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Ep. 21: Interview with Alex Changho
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In todays Podcast Mike Massie interviews Alex Changho. You'll enjoy this conversational chat and learn a lot about marketing and running a successful studio.By Mike Massie
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Often martial art school owners fill their staffing gaps by using free volunteer labor, namely by recruiting their students to help them out. This on its face seems like a great idea, but it comes with hidden dangers. In this podcast episode, Mike explains these hidden dangers (based on the current legal and business environment in the U.S.) and sh…
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Are you looking forward to the New Year and what it will bring for your school? Or, are you dreading another year with mediocre numbers and lagging enrollments? In this week's podcast episode, Mike addresses the soft economic recovery head on by sharing the top 7 things you need to do in the New Year to make this your best year ever. Plus, in the T…
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In this episode of the podcast, Mike interviews Kevin "Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree black belt in Joe Lewis Fighting Systems, and a former student of the late great Joe Lewis. He runs 3 Hurricane Martial Arts Centers in Lyman, Taylors, and Greenville South Carolina. Kevin is also an expert on…
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The sad fact is, most martial art school owners and instructors are lazy about following up on their leads. This is BAD for business! It costs you money, every single time you sit on your leads. Why? Because for every hour you wait to respond to a lead, the value of that lead goes down, and the chances that someone else is enrolling that person go …
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