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http://minimumviablepodcast.com/ - An unscripted podcast with entrepreneurs sharing real answers about building businesses and apps people simply love.
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Overwhelmed by all the noise out there about marketing? Get my curated tips on what's most important for you to know about marketing YOUR business - including book reviews, must-listen podcasts, and more. Have questions - reach out to brandi@heybrandi.com
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The Minimum Viable Business Podcast
Nunzio Bruno: Business Strategist, Management Consultant and Professor
The daily business podcast dedicated to helping you take your business off of the backs of napkins and kitchen tables and out into the world delivering your value to the people that really need it.
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The Defense Entrepreneurs Forum (DEF) inspires, connects and empowers people in order to promote an innovative culture in the U.S. national security. The Minimum Viable Podcast (MVP) is our way of sharing about people, events, and activities going on across the virtuous insurgency. You should also follow us on social media and subscribe to our monthly newsletter to stay in the loop! You can learn more about the DEF community and get involved at def.org/join.
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A sub-15 minute podcast about the trials and tribulations of getting that first version of your product, your Minimum Viable Product ("MVP"), up and running - especially using no code. Your host, Martin Slaney, will chat with founders and product people about their journey in those daunting early stages, how they went from idea through to research, design and build. I'll also be getting the view from VCs to find out what they're looking for. The aim? To give key takeaways and actionable idea ...
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The Voice of the NoCode Community | #1 NoCode Podcast | Twitter: @NoCodeWealth
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Career Tools is a weekly podcast focused on specific actions you can take to grow and enhance your career, whether you are a manager or not. Career Tools won the Podcast Awards Best Business podcast in 2010 and was nominated every other year it has been eligible. Whether you are interested in jump-starting a stalled career, or sharpening your edge, Career Tools is the podcast for you. Go to http://www.manager-tools.com/testimonials to read what others are saying about the impact Career Tools ...
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Inspired Execution is a podcast series where DataStax Chairman and CEO Chet Kapoor interviews technology leaders from global enterprises on their journeys to scaling multi-billion dollar businesses while inspiring their teams. You will hear their stories, their perspectives, and they will tell you what they wish they could’ve told the younger version of themselves, and much more. Because every business must be a mobile-led business, an AI-led business, and a data-led business, Inspired Execu ...
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Board game design is a deep and often challenging pursuit. We explore all aspects of game design and the fun problems (and solutions) that come with it.
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Learn what it takes to grow a local small business from $1M to $5M in annual revenue.
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Uncle Ron is known in the insurance agency world as an expert in SEO. It's how he has built his business. He will dispense this knowledge in regular bite sized chunks to help you grow your local or niche business through content creation and technology.
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Art journal podcast by Rob Stenzinger, sharing thoughts on his various creative projects and adventures ranging from user experience design, creating comics, making video games, to interactive design.
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Since 2016, Front Row Dads has been the community for "family men with businesses, not businessmen with families". Weekly interviews on marriage, parenting, health, emotional intelligence, business and legacy. Learn about the brotherhood at FrontRowDads.com
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Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
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An audio essay podcast where we take the time to explore intellectually stimulating topics of interest. A diverse range of topics centering on big ideas, mental models, and thinking tools from across different disciplines. We expand on these with a range of related ideas, concepts, and wisdom in the form of audio essays, relevant both to specific groups but still of interest and applicability to a wide range of listeners, often somewhat related to self-improvement topics.
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A business weekly to share management tips and growth hacks for startup founders on how they can be more effective and efficient in the day to day life as an entrepreneur. The host Malay Damania, Business Transformation Coach and Mentor, Author of the book Business Champ shares the strategies with which he built a successful accountancy firm, DNV & co. with 75+ employees helping multiple MSMEs and corporate giants increase their profitability and skyrocket their growth. Malay squeezes out fr ...
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The Beautiful Mess is for creators who want to live life to the full. On this podcast, we discuss tools and tactics to help creators live a more enriching life. The creator life can be chaotic with all its messes and sometimes it is hard to find the beauty in it. We would love to have you join us on the journey! Hosted by Paul Dittus and Spencer Pugh.
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Episode 1 of ”The Usability Sciences Podcast,” hosted by Peter Welpton and Adreinne Guillory and brought to you by Usability Sciences Corporation, a user research firm based in Dallas, Texas. The Usability Science Podcast brings you insightful discussions on cutting-edge topics in user experience every month. In today’s episode, Peter and Adrienne Guillory discuss subjects such as the evolution of service tiers in software, the disappearance of the gamer identity on user testing, and the int ...
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Podcast by 232 Studios
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A podcast devoted to agile and lean software development.
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Keep your day job, build your dream job.
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Organisations that manage data well attract top talent, disrupt markets, and remain competitive. What does it take? Join information engineer, scientist, and educator Loris Marini as he learns from the best minds in the field. Welcome to data through a human lens!
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Mentoring helps you conquer the roadblocks you face in your life, side by side with someone who has been there before. Find that help, here on The Pop’dcast! Hosted by Mark Wieder and JeAnna Durnell.
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A show that helps creative entrepreneurs and business owners build and grow their businesses using proven principles and frameworks so they can survive the present and thrive in the future.
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Audio apprenticeships for the aspiring software craftsman. Currently exploring DDD, Event Sourcing, CQRS, distributed systems, cross-platform, cross-cloud, & cross-language software delivery.
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I am a developer and entrepreneur. I personally tried multiple business models. Some gave me money, others gave experience. I am in hope that my podcast will help you in some way. Thanks for supporting and listening to my podcasts.
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Interviews with world-class entrepreneurs and creators to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your startup.
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Mastering Business Analysis
Dave Saboe, CBAP, PMP, CSM | Certified Business Analysis Professional | Agile Coach
Your key to advancing your career as a Business Analyst and beyond
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Welcome to Crassmates, crass is in session. We're a couple of dumb-dumbs who grew up wanting to make nerdy, excessively self-referential content, and when we realized we're too lazy for Youtube, we spent 10 years being boring adults before deciding to cut our teeth into the bleeding edge of media: podcasting. We're going to cover a broad range of topics, relating primarily to film, video games, television, music, and general pop culture, interspersed with bits and skits that we think(?) are ...
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Stellar is an open financial network built for speed and efficiency. With over 4 million accounts and a 5-second ledger close time, Stellar is the right choice for your financial service or application. Join us each week as we discuss the news, applications, and developers building the future of finance on Stellar.
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Welcome to App-solutely, the ultimate podcast for anyone looking to create winning apps and dominate the app market! I'm your host, Ken Vermeille, CEO of Vermillion Sky and an expert in building and launching successful apps. With over 15 years of experience under my belt, I'll be sharing my insider tips and tricks to help you build and grow your own winning app. But that's not all! On App-solutely, we'll also be hearing from some of the brightest minds in the industry, including product man ...
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Show me The Nuggets is the No. 1 podcast for digital entrepreneurs who want to build and grow a real lifestyle business. The show is hosted by Joe Troyer - a serial entrepreneur who has built and sold three different businesses: a software company, an info-marketing company, and an agency. In this show, Joe runs weekly interviews with the best entrepreneurs and experts to reveal the mindsets, the processes and the technologies that made them world-class in what they do.
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The Six Figure Entrepreneur Podcast
Mayowa Ajisafe - Founder The Book Cot & The Client Connect Lab
More people than ever are building cool stuff from scratch online, building businesses that are solving problems, and they are making a lot of money in the process. Join your host - Mayowa sits virtually with successful agency owners, consultants, coaches, and founders of successful online businesses as they share the ideas, opportunities, tips, and strategies they are taking advantage of to get ahead in business to help you build, grow and scale to 6 figures and beyond. Visit https://www.th ...
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From the remote twin-island paradise of Antigua and Barbuda, weekly guest panels discuss the biggest issues of politics, economy, people and culture, that make its sun-kissed shores famous and infamous. This programme is a NewsCo Observer Radio 91.1 FM production.
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The virtue of frugality vs. the opportunities of wise spending. Weighing quality that lasts vs. choosing minimum viable purchases to achieve your needs.
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In this audio essay episode, the speaker delves into the complex relationship between the disciplines of frugality and wise spending and their effects on financial decision-making. Frugality, influenced by Stoic philosophy, emphasizes simplicity and minimizes expenses to increase satisfaction, acting as a guide to financial virtue. Meanwhile, wise …
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Achieving Minimum Viable Governance with ModelOp CTO
23:28
23:28
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Deploying AI models without proper governance can expose organizations to significant business risks, from financial losses to reputational damage. ModelOp CTO Jim Olsen introduces the concept of "minimum viable governance" and shares two concrete steps for enterprises to get started on their AI governance journey. From creating an AI inventory to …
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From Concept to Launch: Crafting Your Minimum Viable Offer
8:09
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Today's Three Key Takeaways - Minimum Viable Offer Uncle Ron emphasizes the importance of identifying the minimum viable offer in your business. This is the basic, essential offer that provides value and transformation to your customers, which can be further improved over time. - Value and Transformation Your MVO should solve a problem, make custom…
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MicroConf Tactics: How To Plan Your MVP (Minimum Viable Product) in 5 Simple Steps
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If you aren't careful, it's easy to waste time and energy building an MVP, or Minimum Viable Product, for a SaaS idea that no one is willing to pay for. This video lays out the 5 steps you should take to plan your MVP before you start building. It'll help you define your testable hypotheses, guide you on which metrics to consider as you plan and bu…
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Part 2 of our guidance on the concept of Minimum Viable Skill Level and how to apply it to your career.By Michael Auzenne and Mark Horstman
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The Art of Continual Improvement: The Science of Testing and Refining
7:42
7:42
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Today's Three Key Takeaways - Minimum Viable Offer & Continuous Improvement Uncle Ron discusses the importance of starting with a basic offer and constantly refining it based on feedback and testing, much like learning to play an instrument. - Testing & Data-Driven Optimization He emphasizes the need for testing various elements (fonts, colors, cal…
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How to Refine Your Offer: Focus on One Test at a Time
6:56
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Today's Three Key Takeaways - Test Minimally for Clarity Uncle Ron emphasizes the importance of only testing one element at a time when launching a product to determine what truly drives improvements. Testing multiple items simultaneously makes it impossible to identify which change had an impact. - Scientific Approach to Marketing He advocates com…
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Part 2 of our guidance for High D's on mitigating their weaknesses and improving their time management skills.By Michael Auzenne and Mark Horstman
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Maximize Conversions: Simple Testing Tips for Your Digital Marketing
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Today's Three Key Takeaways - Minimum Viable Offer and Refinement Uncle Ron emphasizes the importance of starting with a minimum viable offer (MVO) and gradually refining it based on feedback and testing, drawing parallels with personal learning experiences. - Simple Testing Techniques The host discusses various simple but effective testing strateg…
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Refining Your Business Offer: Feedback and Adjustments
6:42
6:42
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Today's Three Key Takeaways - Minimum Viable Offer Uncle Ron emphasizes the importance of starting with a minimum viable offer when launching your digital marketing efforts. This entails providing value and transformation to customers first, rather than focusing on the aesthetics or secondary details like logos and colors. - Feedback and Refinement…
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453: The 4 Advantages for Entrepreneurs: Using Capital, Time, Distribution and Knowledge to Win in Business with Nik Hulewsky
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Fellas, I’m truly excited to welcome Nik Hulewsky to the show today. Nik is a husband, father and accomplished entrepreneur who’s successfully sold multiple businesses and is now focused on sharing his journey and experiences with others. In this show, you’ll gain insights into the mental models that have fueled Nik's business achievements, includi…
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Mastering Monkeys and Pedestals: Lessons from an Olympic Mindset
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Today's Three Key Takeaways - Focus on Essentials Over Appearance Uncle Ron emphasizes the importance of creating functional, SEO-effective websites and simple logos over investing heavily in design. The main point is to prioritize processes that attract customers and improve efficiency over aesthetic perfection. - Consistent Effort and Skill Devel…
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Catching Financial Red Flags in your business early on
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Get ready to harness the power of financial literacy to revolutionize your business management approach. Malay delves into the essential roles a business owner must master, from visionary leader to chief problem solver, and underscores the pivotal importance of understanding your financials. Learn how financial literacy can transform your decision-…
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Today we discuss Play Patterns from a number of different angles. What makes a fun play pattern, how to encourage them and more! Email: funproblemspodcast@gmail.com Facebook/Twitter: @FunProblemsPod Fun Problems Discord: https://discord.gg/BjerXtQ3Me Big thanks to Eduard Matei for our theme song!By A.J. Brandon and Peter C Hayward
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Part 1 of our guidance for High D's on mitigating their weaknesses and improving their time management skills.By Michael Auzenne and Mark Horstman
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Mastering Monkeys and Pedestals: The Science of Juggling Priorities
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Today's Three Key Takeaways - Quitting Unproductive Projects Uncle Ron emphasizes the importance of recognizing when to quit non-productive projects, using his own insurance business shift from home and auto insurance to commercial niches as an example. - Prioritizing Deep Work He advises listeners to identify and focus on the top three tasks each …
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Building muscle and staying fit at any age without using any weights or equipment - perspectives on self-sufficiency in fitness and life for the aspiring spartan philosopher
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In this audio essay episode, the enduring pursuit of building muscle and attaining fitness is explored through the lens of ancient Spartan philosophy, emphasizing self-reliance and austere discipline. This approach to physical excellence is underpinned by calisthenics, the art of using one's body weight as resistance, and involves foundational exer…
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Mastering Monkeys and Pedestals: From Basic Site Setup to Flaming Swords
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6:59
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Today's Three Key Takeaways - Main Concept: Importance of Focusing on Core Tasks Uncle Ron emphasizes the necessity of concentrating on the most challenging and significant tasks when starting a project, using the metaphor of teaching a monkey to juggle flaming swords. He stresses that the pedestal (or less critical components) isn't as important a…
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Mastering Monkeys and Pedestals: Ignore the Pedestal, Focus on the Flaming Swords
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Today's Three Key Takeaways - The Main Concept Uncle Ron discusses the idea from Annie Duke's book "Quit. How to Know When to Move On" focusing on the chapter "Monkeys and Pedestals." He explains how to identify and eliminate distractions that don't contribute directly to your success in business, likening them to unnecessary pedestals when the foc…
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452: Finding Your Voice: Michael Franti on Music, Family and Being Human
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54:51
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What’s up fellas… In today's interview, I’m joined by Michael Franti, a father, husband, singer/songwriter and owner of Soulshine Bali. He has been spreading positivity and love through his music for almost 40 years. I had the incredible opportunity to sit down backstage in Asheville, NC, while he's on tour, stepping directly into his world, and ex…
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Mastering Monkeys and Pedestals: Focusing On The Hardest Tasks
7:50
7:50
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Today's Three Key Takeaways - Book Recommendation & Theme Uncle Ron introduces the book "Quit" by Annie Duke, focusing on its insights about knowing when to quit and prioritizing tasks, specifically discussing a chapter titled "Monkeys and Pedestals". - Critical Business Advice He emphasizes the importance of tackling the hardest tasks first in bus…
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From Standalone Models to Integrated Data Products with Yuri Gubin
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As AI continues to evolve, standalone models may give way to integrated data products with built-in AI capabilities. Yuri Gubin, CIO at DataArt, shares his predictions for the future of AI and how it will become increasingly intertwined with data platforms. Learn about the role of open-source implementations and the emerging expectations for mature…
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Location Matters: Strategic Location-Based Storytelling
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Today's Three Key Takeaways - Importance of Location in Business Uncle Ron emphasized how crucial it is to be in the right geographic location for business growth, drawing parallels with real estate value appreciation in North Texas. - SEO and Structured Data He discussed the significance of structured data and matching service areas in local busin…
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The housing crisis and why smaller houses could save us from excessive responsibilities, sustainability requirements, and overwhelming maintenance - perspectives on when less is actually more
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In this audio essay episode, the concept of smaller houses is discussed as a possible solution to the housing crisis, with the idea that "less is more" holding strong practical implications for living more sustainably and intentionally. Highlighted are historical endorsements of simplicity from King Solomon to Seneca, who pointed to moderation as a…
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Our guidance on how to how to demonstrate your experience on your resume.By Michael Auzenne and Mark Horstman
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Location Matters: Location Landing Pages Done Right
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Today's Three Key Takeaways - Effective Use of Location Landing Pages Uncle Ron emphasizes the importance of creating well-constructed location landing pages that include specific services, local images, and substantial content (1000-1500 words) to make the business relevant in various local search results. - Interlinking and Structured Data He hig…
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Location Matters: Location Landing Pages Gone Wrong
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Today's Three Key Takeaways - Avoid Outdated SEO Tactics Uncle Ron emphasizes that creating basic location landing pages with keyword stuffing is an obsolete and ineffective strategy that fails to drive traffic and can even be detrimental to local search rankings. - Focus on Quality Content and Authenticity Rather than keyword stuffing, businesses …
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451: Managing Sleep & Anxiety as a Midlife Male and the Sweet Spot Between Hustle and Happiness with Greg Scheinman
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Gentlemen, I’ve got Greg Scheinman here with me today. Greg is a performance coach, entrepreneur, keynote speaker, and author of The Midlife Male, a guide to helping men feel happier, healthier, and lead rewarding lives in their 40s and 50s. We kicked things off by digging into some common ground: Waking up at 3 a.m. with that old and eerily famili…
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Location Matters: Why Consistent Local Listings Matter
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Today's Three Key Takeaways - Importance of Consistent Location Data Uncle Ron emphasizes the critical role of maintaining accurate and consistent location data across your Google business listing and other local listing sites to improve your local search rankings. - Utilize Local Listing Sites Besides Google, it's crucial to have your business lis…
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Location Matters: Optimizing Your Google Business Listing
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Today's Three Key Takeaways - Local SEO and Location Data Importance Uncle Ron delves into the critical role of location data in local SEO, emphasizing how specific details like service areas in your Google business listing can significantly influence local search results. - Practical Steps for Local Search Optimization He provides actionable advic…
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Scaling an MSP to $10 Million Through Community Leadership and Culture w/ Martin Joseph
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We have inspiring episode for you today, featuring the incredible journey of Martin Joseph who turned a small computer repair gig into a thriving $10 million managed services powerhouse. Martin takes us through his exciting ride, from bagging groceries to becoming a community leader. Here's a sneak peek of what you'll learn: 0:00 - Meet our guest a…
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Season 1, Episode 3 | Concept Testing, Piloting, and the Missteps of AI in the Fast Food Industry
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Untangled: The Usability Sciences Podcast Season 1, Episode 3 In the third episode of Untangled: The Usability Sciences Podcast, hosts Peter and Guillory talk about concept testing and piloting, including how McDonald’s failed AI drive-thru experiment is actually an example of testing working like it should. They also discuss how, despite some seve…
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Crafting Targeted Content: Concluding Your Articles for Maximum Conversions
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5:27
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Today's Three Key Takeaways - Structuring Written Content Uncle Ron provides a comprehensive guide on how to structure written content for your website. This includes narrowing down your topics, creating outlines, and introducing articles with a story that includes a person and a place. - Bringing Stories Full Circle Emphasizing the importance of c…
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Crafting Targeted Content: The Art of Explanation
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Today's Three Key Takeaways - Explaining Solutions with Detail Uncle Ron emphasizes the importance of getting to the heart of the matter by providing the what, why, and how of the solution. He uses the example of discussing water backup coverage in home insurance, providing detailed information including coverage limits, endorsements, and potential…
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Finding the right balance between action and planning, strategy vs. tactics, and concentrated intensity vs. thoughtful awareness, when getting things done.
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In this audio essay episode, the dynamic between strategy and tactics in achieving goals was masterfully likened to a symphony, where the harmonization of action and planning plays a pivotal role. The ancient Greek concepts of Kairos and Chronos were introduced to represent the critical moment of action and the systematic unfolding of plans, respec…
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Crafting Targeted Content: How to Captivate Audiences Using Stories
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Today's Three Key Takeaways - Introduction to Structuring Written Content with Stories Uncle Ron emphasizes the importance of starting any written content with a captivating story that engages the reader and provides a relatable context for the topic. - Creating an Emotional Connection By using a named character and a specific situation, such as a …
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MicroConf Tactics: 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED)
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Which marketing strategies are best for growing your B2B startup? Rob chats with Greg Digneo about the marketing strategies he used to drive growth at Time Doctor to over $10 million in ARR. Greg gives practical examples of how his team used these marketing channels and Rob draws on his own experiences from growing Drip, covered in The SaaS Playboo…
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Crafting Targeted Content: Unlocking the Power of Outlines
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Today's Three Key Takeaways - Importance of Outlines Uncle Ron emphasizes the necessity of creating an outline before writing content, stating that it serves as a roadmap for structuring ideas and maintaining clarity. - Utilizing AI Tools He suggests leveraging AI tools like Chat-GPT or Google's Gemini to generate outlines and draft content efficie…
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450: Stop Struggling Alone: The Power of Small Men’s Groups with Eric Farewell & Brent Perkins
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Today, I’m joined by Brent Perkins and Eric Farewell, two incredible humans from our community who’ve not only crushed it as entrepreneurs but also made a tremendous impact as parents, husbands, and friends to the Brotherhood. Brent and Eric walk us through their journey of participating in and leading FRD bands, which has helped them open up about…
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Crafting Targeted Content: Narrowing Down Topics for Better Business Growth
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Today's Three Key Takeaways - Narrow Down Your Topic Uncle Ron emphasizes the importance of narrowing down broad topics into specific, long-tail keywords by addressing common questions from clients and customers. - Content Organization He uses the analogy of crates, boxes, and shoes to describe the hierarchy of topics and subtopics, suggesting a me…
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How to Address the Root Cause of Your Prospect’s Problem
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Today's Three Key Takeaways - Understanding Customer Problems Uncle Ron emphasizes the importance of identifying and addressing the root cause of customers' issues rather than just solving superficial problems. He uses analogies like a mountain biker with a broken arm and an oil leak in a car to illustrate how deeper issues need to be diagnosed and…
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Earlier this summer I visited Columbus Ohio to visit my friends Anne and Jerzy Drozd. Part of the plan for our visit was to make some creative experiments together, one of them is this very recording with Jerzy. For the first time I can think of both he and I are launching products at the same time. Both projects took years of development. Both we …
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Part 1 of our guidance on the concept of Minimum Viable Skill Level and how to apply it to your career.By Michael Auzenne and Mark Horstman
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1
Understanding Your Prospect's Perceived Problem Versus Their Real Issue
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Today's Three Key Takeaways - Understanding Prospect Problems Uncle Ron emphasizes the importance of identifying whether the problem a prospect believes they have is the real problem or just a superficial one. He illustrates this with examples from his insurance business and mountain biking incidents. - Unique Offer He stresses the need to create a…
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Epictetus and the stoic notion of making do with less vs. living a life of abundance. Fear-setting and needs vs. wants.
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In this audio essay episode, the author explores the profound wisdom of Stoic philosopher Epictetus on the topic of contentment and the virtues of simplicity in life. The episode begins by contextualizing Epictetus as a figure who emerged from slavery to offer timeless insights on human flourishing, emphasizing the value of focusing on what is with…
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How Naming Your Offer Can Revolutionize Sales
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Today's Three Key Takeaways - Importance of Unique Offers Uncle Ron emphasizes the necessity of standing out in a saturated market by creating unique offers that connect with prospects on an emotional level. - Named Process and Emotional Connection He explains how giving a name to their process, like "True Texas Home Insurance" or "True Texas Churc…
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Next-Gen Web Development: AI's Role in Shaping the Future with Allan Leinwand
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In this episode, CTO Allan Leinwand of Webflow explores how GenAI is transforming code writing, accelerating innovation, and powering new products. He envisions a shift away from the current "Franken-platform" approach, where developers piece together various APIs, towards cohesive platforms that solve solutions holistically. Tune in to discover hi…
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Connecting with Your Audience Through Unique Points of View
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Today's Three Key Takeaways - Identifying Unique Value Uncle Ron emphasizes the importance of distinguishing your business by finding a unique point of view. He uses his own example of understanding specific community needs in church insurance to highlight how offering specialized knowledge and services can set you apart. - Target Audience Connecti…
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449: Work-Life Balance is a Myth and Creating Core Family Values with Justin Donald & Brad Johnson
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40:32
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Next up in the Member Takeover Series, we've got a couple of legit OGs from the Brotherhood. We've got Justin Donald taking over as the host, and he's joined by Brad Johnson. As you'll hear, these two have been on board with what Front Row Dads is all about from the very beginning. For anyone who doesn't know, Justin is a wildly successful entrepre…
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Season 1, Episode 2 | Redefining Minimum Viable Products with a User-Centric Approach
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Untangled: The Usability Sciences Podcast Season 1, Episode 2 In the second episode of Usability Science’s podcast, Peter and Adrienne start off by discussing how they landed on the show’s new official title, “Untangled: The Usability Sciences Podcast.” From there, they share thoughts about the potential flood of low-quality apps after the introduc…
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