Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level.
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Everything you need to know about outlining, drafting, editing, publishing, launching, marketing, and selling your novel. My content is a mix of brass tacks marketing + big picture business analysis.
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Part spoken word performance, part book club style discussion, and part exclusive author interview, Storytime With Desiree is the way to get your genre fiction fix. Twice a month, we gather and break down some of the best reads the fiction book world has to offer. And when we're done discussing (read: arguing about) the book, we get up close and personal with the author, taking a peek into both their writing world and their story world. It's like listening to a bedtime story, but for grown ups.
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1
How Does a Billionaire Storyteller Use Psychological Triggers To Inject Narcotics Into Her Songs?
1:05:42
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Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. In this episode we break down billionairess Taylor Swift's writing with psychological triggers in mind! T…
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1
Six-Figure Problems (And Solutions?) (Replay)
1:45:40
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We have a new podcast! Listen and subscribe to the SixFigureAuthorExperiment.com. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Today, we are answering…
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1
Cross-Post: A Spicy Kickstarter Launch Breakdown with NYT Bestselling Author Melissa Storm - The Six-Figure Author Experiment with Lee Savino and Russell Nohelty
1:04:03
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1:04:03
We have a new podcast! Listen and subscribe to the SixFigureAuthorExperiment.com. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Today we are doing some…
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1
Behind The Scenes of Writer MBA's Events with Mel Jolly and Tawdra Kandle
1:34:46
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Have you thought about running an event before? Have you thought about attending one of our events? Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. This …
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1
5 Trends That We Learned at the Future Of Publishing Mastermind 2024 (Webinar Replay)
2:14:27
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2:14:27
Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. This particular episode is a raw replay of our recent webinar called 5 Trends That Are Shifting the Futur…
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1
A Full Overview of the Five Author Ecosystems (The Unrecorded NINC Talk)
2:29:56
2:29:56
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2:29:56
Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. I (Russell) had a great time at NINC talking about Author Ecosystems and sharing all our findings about h…
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1
How To Make Money With Direct Sales By Embracing Your Author Ecosystem (Live Coaching Call)
2:24:44
2:24:44
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2:24:44
Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. This particular episode is a raw replay of our live coaching call with some of our audience members about…
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1
Book Brush Spills The Details On Hourly Concepts with Kathleen Sweeney
1:09:55
1:09:55
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Book a Call With Kathleen: https://writermba.com/hourlyconcepts (limited spots!) Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Wish you had some afford…
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1
5 Biggest Publishing Opportunities You're Missing Right Now (Webinar Replay)
2:12:05
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2:12:05
Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. This particular episode is a raw replay of our recent webinar called 5 Biggest Publishing Opportunities Y…
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1
5 Trends That Are Shifting the Future of Publishing (Webinar Replay)
2:18:39
2:18:39
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2:18:39
Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. This particular episode is a raw replay of our recent webinar called 5 Trends That Are Shifting the Futur…
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1
Author Clinic: It’s the Middle of My Kickstarter Book Launch – Help!
32:08
32:08
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32:08
Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses book marketing strategies on how to overcome common author hurdles in the middle “dead-zone” of your Kickstarter direct sales campaigns. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling autho…
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1
BEST Author Marketing Advice for Your Upcoming Kickstarter Campaign
24:24
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24:24
Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses essential pre-launch marketing strategies and proper mindset for successful Kickstarter direct sales book campaigns. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty a…
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1
Author Kickstarter Secrets: When is the BEST Time to Run My Campaign?
28:26
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle answers frequently asked questions about timing your Kickstarter direct sales book campaigns for maximum success. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leo…
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1
Can Press Releases Work for My Author Direct Sales Business?
45:08
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty talks with PR specialist James Emmett about how authors can maximize their direct sales public relations success with press kits, press releases and more. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselli…
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1
$4k More? Urban Fantasy vs. Cozy Mystery Kickstarter (Author Direct Sales Success Stories Part 11)
29:36
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk with Sarah Biglow about merchandizing and lessons learned between her Urban Fantasy and Cozy Mystery $9k Kickstarter campaigns. (Author Direct Sales Success Stories Part 11 of 11) Welcome to the Kickstar…
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1
Can Variant Covers Boost Your Kickstarter Sales? (Author Direct Sales Success Stories Part 10)
26:18
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk with Therena Carlin about using variant covers, international shipping and selling emotion in her $7k Fantasy Romance Kickstarter campaigns. (Author Direct Sales Success Stories Part 10 of 11) Welcome to…
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1
$12k Fantasy Romance Success through Taglines, Tropes & Visuals (Author Direct Sales Success Stories Part 9)
23:36
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk with Nicolette Andrews about using taglines, tropes & visuals in her $12k Fantasy Romance Kickstarter campaigns. (Author Direct Sales Success Stories Part 9 of 11) Welcome to the Kickstart Your Book Sale…
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1
Asking For Feedback Made Me $7k on Kickstarter (Author Direct Sales Success Stories Part 8)
28:52
28:52
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk with JD Oliva about how asking for feedback made him $7k over 3 different Horror and Urban Fantasy Kickstarter campaigns. (Author Direct Sales Success Stories Part 8 of 11) Welcome to the Kickstart Your …
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1
Kickstarter "Dead Zone" Book Marketing Success (Author Direct Sales Success Stories Part 7)
24:52
24:52
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk “dead zone” marketing with Kate Rudolph about her $6k paranormal romance & sci-fi Kickstarter campaigns. (Author Direct Sales Success Stories Part 7 of 11) Welcome to the Kickstart Your Book Sales podcas…
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1
$5k Kickstarter WITHOUT a Large Backlist? (Author Direct Sales Success Stories Part 6)
22:06
22:06
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk to Amy Campbell about her $5k LGBTQ Weird Western Kickstarter and how she kept her email list warm, even with a small backlist. (Author Direct Sales Success Stories Part 6 of 11) Welcome to the Kickstart…
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1
Will Kickstarter Cannibalize My KU sales? (Author Direct Sales Success Stories Part 5)
26:58
26:58
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk to Jamie Davis about his $6k Fun Fantasy backlist Kickstarter, including big ticket backers and the effect on his Amazon KU sales (Author Direct Sales Success Stories Part 5 of 11) Welcome to the Kicksta…
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1
$16k Cozy Mystery Kickstarter by Nurturing Your Audience? (Author Direct Sales Success Stories Part 4)
28:32
28:32
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk with Sara Rosett about her marketing methods that made a successful $16k Cozy Historical Mystery Kickstarter campaign. (Author Direct Sales Success Stories Part 4 of 11) Welcome to the Kickstart Your Boo…
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1
Fantasy Books Find New Life with $10k Kickstarter Campaign (Author Direct Sales Success Stories Part 3)
31:36
31:36
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle interview Justin Fike about revitalizing himself and his fantasy book series through a $10k omnibus campaign on Kickstarter. (Author Direct Sales Success Stories Part 3 of 11) Welcome to the Kickstart Your Bo…
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1
Making $17k with Kickstarter Backlist and Frontlist Book Campaigns (Author Direct Sales Success Stories Part 2)
23:36
23:36
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk to Tom Carpenter about his fantasy book frontlist and backlist Kickstarter campaigns that crossed $17,000+ and what lessons he learned from running them. (Author Direct Sales Success Stories Part 2 of 11…
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1
Breaking Down A $14k Horror Anthology Kickstarter Campaign (Author Direct Sales Success Stories Part 1)
29:18
29:18
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle talk with Audrey Hughey & Jeni Frontera to break down their $14k cryptid horror anthology Kickstarter campaign. (Direct Sales Success Stories Part 1 of 11) Welcome to the Kickstart Your Book Sales podcast wit…
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1
Why Authors Can Make as Much Money with Direct Sales as They Do in Pagereads (Author Direct Sales Part 8)
12:32
12:32
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle offers numbers on how much more authors can make from direct sales if they pull their books from exclusivity. (Author Direct Sales Part 8 of 8) Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors …
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1
Are Kickstarter and Patreon All About Asking For Donations? (Author Direct Sales Part 7)
14:08
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses the difference in money between asking readers for a donation/support and telling readers the exact value proposition of each reward tier. (Author Direct Sales Part 7 of 8) Welcome to the Kickstart Your Book Sales podc…
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1
Readers vs. Fans – Why Your Author Business Will Need One more than The Other (Author Direct Sales Part 6)
10:46
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses another common independent author mistake with direct sales: Assuming your readership = fandom, and why this will leave money on the table for your author business. (Author Direct Sales Part 6 of 8) Welcome to the Kick…
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1
What’s Wrong with My Author Direct Sales Page? Why Won’t They Buy My Books? (Author Direct Sales Part 5)
15:10
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses a common independent author mistake with direct sales: Not making the case for your book by proactively breaking through common buyer objections. (Author Direct Sales Part 5 of 8) Welcome to the Kickstart Your Book Sal…
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1
Are You Leaving 60% Of Your Book Sales On The Table? One Thing That Could Help (Author Direct Sales Part 4)
10:04
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses a common independent author mistake with direct sales: Not focusing on the “maybe’s” that could net you up to 60% more readers. (Author Direct Sales Part 4 of 8) Welcome to the Kickstart Your Book Sales podcast with US…
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1
Why using Amazon Author Marketing Tactics Won’t Work on Kickstarter (Author Direct Sales Part 3)
10:20
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses a common independent author mistake with direct sales: Assuming you will be successful on Kickstarter launches using the same tactics that worked for you on big book retailers. (Author Direct Sales Part 3 of 8) Welcome…
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1
Why Won't My Readers Buy from My Direct Sales Author Store? (Author Direct Sales Part 2)
4:22
4:22
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses a common independent author mistake with direct sales: Trying to emulate what big book retailers do when setting up their own websites and online stores. (Author Direct Sales Part 2 of 8) Welcome to the Kickstart Your …
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1
Struggling to Get to the Next Level on Retailers? Why Direct Sales Makes Sense (Author Direct Sales Part 1)
18:28
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Monica Leonelle discusses how independent authors can use direct sales to make higher revenue without having to increase books sold on retailers. (Author Direct Sales Part 1 of 8) Welcome to the Kickstart Your Book Sales podcast with USA Today …
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1
Do I Need To Finish My Book Before I Run a Kickstarter? (Answering EVERYTHING About Kickstarter Part 5)
22:20
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode from Russell Nohelty and Monica Leonelle get a peek under the hood of their flagship Kickstarter course, and hear their answer to the question, "Do I Need To Finish My Book Before I Run a Kickstarter?" (Answering EVERYTHING About Kickstarter Par…
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1
I'm New to Kickstarter! Can You Explain the Basics? (Answering EVERYTHING About Kickstarter Part 4)
21:30
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle answer the question, "I'm New to Kickstarter! Can You Explain the Basics?" (Answering EVERYTHING About Kickstarter Part 4 of 5) Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling auth…
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1
How Much Time Does It Take To Learn Kickstarter? (Answering EVERYTHING About Kickstarter Part 3)
18:16
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle answer the question, "How Much Time Does It Take To Learn Kickstarter?" (Answering EVERYTHING About Kickstarter Part 3 of 5). Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling author…
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1
What Should My Kickstarter Project Be? (Answering EVERYTHING About Kickstarter Part 2)
23:22
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle answer the question, "What Should My Kickstarter Project Be?" (Answering EVERYTHING About Kickstarter Part 2 of 5). Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell …
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1
Which Authors Should Be Using Kickstarter? (Answering EVERYTHING about Kickstarter Part 1)
49:16
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle answer the question, "Which Authors Should Be Using Kickstarter?" (Answering EVERYTHING about Kickstarter Part 1 of 5) Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russe…
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1
$40k vs. $20k Campaign Breakdown (Advanced Kickstarter Strategies, Part 4)
22:38
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this special “Advanced Kickstarter Strategies” episode, Russell Nohelty and Monica Leonelle breakdown the lessons, challenges and mistakes learned between two of their most successful campaigns. (Part 4 of 4) Welcome to the Kickstart Your Book Sales podcast …
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1
$40k vs. $20k Campaign Breakdown (Advanced Kickstarter Strategies, Part 3)
31:50
31:50
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this special “Advanced Kickstarter Strategies” episode, Russell Nohelty and Monica Leonelle breakdown the lessons, challenges and mistakes learned between two of their most successful campaigns. (Part 3 of 4) Welcome to the Kickstart Your Book Sales podcast …
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1
$40k vs. $20k Campaign Breakdown (Advanced Kickstarter Strategies, Part 2)
33:54
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this special “Advanced Kickstarter Strategies” episode, Russell Nohelty and Monica Leonelle breakdown the lessons, challenges and mistakes learned between two of their most successful campaigns. (Part 2 of 4) Welcome to the Kickstart Your Book Sales podcast …
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1
$40k vs. $20k Campaign Breakdown (Advanced Kickstarter Strategies, Part 1)
30:32
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this special “Advanced Kickstarter Strategies” episode, Russell Nohelty and Monica Leonelle breakdown the lessons, challenges and mistakes learned between two of their most successful campaigns. (Part 1 of 4) Welcome to the Kickstart Your Book Sales podcast …
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1
DOUBLE Your Next Kickstarter Campaign...Is It Possible? (Spoiler Alert: Yes!)
43:32
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode, Russell Nohelty and Monica Leonelle answer the question, "Once I have a successful Kickstarter campaign, is it possible to double or even triple my next one?" Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors R…
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1
How to Push Past $14,000 on Your First Kickstarter Campaign with Daniel Potter
54:52
54:52
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle talks to Daniel Potter about how his first-timer Kickstarter campaign crossed $14,000+ and what lessons he learned from running it. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohel…
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1
Breaking Down a Romance Kickstarter Campaign
40:34
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle break down a successful romance book campaign using publicly available data. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’l…
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1
Fulfilling Your Kickstarter Campaign with Laurie Foster
51:28
51:28
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty talks with Laurie Foster about fulfillment! This is a fantastic episode on one of the least talked about parts of the Kickstarter process. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russel…
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1
What We Thought Kickstarter Was and What it Actually Is
45:34
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about misconceptions around Kickstarter before running campaigns, and what the truth is! Everything is shared through the lens of multiple successful Kickstarter campaigns. Welcome to the Kickstart Your B…
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1
How Do I Run a Kickstarter Campaign or Direct Sales Offer With Just One Book?
14:26
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about how to run a Kickstarter or a direct sales special offer with just a single book. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leone…
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1
Where Can I Start Learning For My Upcoming Kickstarter Campaign?
10:52
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about how to afford the Kickstarter Accelerator (and why people sign up before running their campaigns). Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty…
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1
How We Set Our Prices for Direct Sales (Nonfiction)
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Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about how we set our prices for direct sales (nonfiction). Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how t…
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