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The Premium CEO

Nathalie Alvarado

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The Premium CEO podcast helps passionate coaches and experts attract their BEST clients on repeat with their message and create a premium lifestyle on their own terms. I’m your host Nathalie Alvarado, Premium Business Coach… also known as The Marketing Queen. My mission is to help brilliant women receive more: more money, more recognition, and more ease. I’ll touch on topics such as authentic marketing & sales strategies, elevating your CEO identity and creating your own version of luxury wi ...
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You’re ready to hit and sustain your next level of income, US$20K+ CASH months and beyond You’ve already hit some amazing milestones in your business so far Now you’re ready to break through your current income ceiling and sustain that number for longer term This episode is for you! In this episode, I chat about: One hidden reason that you haven’t …
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Are you considering adding a group offering to your product suite as a coach or service provider? Do you know you thrive leading group settings, and want a group offer to increase your long term monthly recurring revenue? This episode is for you! I know that leading group offers, especially high ticket group offers can mean a whole identity shift f…
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What do you think of when you hear the word “Sales”? When you’re able to separate yourself from the conditioning that tends to exist around Sales - you create your highest cash months, quarters and YEARS Many times when my clients come to me aren’t getting paid as much as they want - it’s usually that their beliefs around Sales is seeping into thei…
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Creating incredible OFFERS and improving my client experience before focusing about “what to say” so people buy has always been the “secret” to my rapid growth. So many people will tell you not to worry about the offer so you take the messy action and get started.. Yesss we love the action BUT.. I don’t fully agree with that. Sure that helps at the…
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My biggest flex is loving myself no matter what No matter how much I’m making that month, day or year No matter who’s inquiring or not No matter how many views I have on my Stories No matter how many people commented on my post No matter the thoughts that crossed my mind that day I keep going I don’t see myself as something to be fixed I don’t see …
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One of the things my clients come to me for is to help them secure higher and longer term recurring revenue in their business. A really big opportunity to increase monthly cash flow is diversifying the way you’re selling your offers, and structuring your client journey in a way that makes your revenue so much more sustainable and predictable, witho…
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There was a time by June last year where I decided that I was going to do business differently I wasn’t going to launch a new offer or free Masterclass every 5 seconds I wasn’t going to offer lower pricing that I truly wanted any longer I was going to prioritize stability and sustainability I was going to be intentional I was committing to building…
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Today’s societal conditioning can make it easy to think we always have to be in pursuit of the next income goal, the next shiny strategy or to live up to a certain standard of success, and this is even more true in the online coaching and service industry. Scroll Instagram and you’ll see a drove of posts boasting sales wins, and “challenging” you t…
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How to attract dream clients that are excited to invest significantly MORE cash per month to work with you? It all starts with who you’re speaking directly to in your content. As coaches and service providers it is natural for our work to evolve, and for who we desire to support inside our offers to evolve as well. What can often happen is our Mess…
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When you’re able to become a master storyteller… you become a MASTER Marketer. And Master Marketers are able to sell out any offer.. at ANY price point.. and work with their best clientele on repeat. Marketing is very emotional, and stories that are relevant for your potential clients allow you to connect beyond the result you provide and be memora…
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Something different about me as a Premium Marketing Coach: I NEVER recommend my clients to include mainstream content trends in their strategy. Why? It’s actually blending SO many incredible coaches and experts in with everyone else.. when you were BORN to stand out. You have a unique way of expressing yourself and communicating that deserves to sh…
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How can you stand out from other experts online? How do you attract the clients who know they want to work with YOU? All of my clients without fail want to be recognized for their unique gifts and stand out from other coaches and service providers doing similar work. Unlocking their unique Positioning and showcasing it effectively in their Marketin…
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You know by now that my clients call me The Marketing Queen! And with good reason, I’m able to make thousands on repeat all by using my authentic, raw voice in my Marketing. Have you ever heard that Marketing needs to be “sexy” or “perfectly curated”? That you need to “convince” people as to why they should buy? From my experience, these beliefs ma…
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What comes to your mind when I say “industry leader”? Do you think of someone who only wears fancy clothes, speaks professionally, has an answer to everything, someone who has everything figured out, and seems to be perfect? Or do you think of someone who is vulnerable, transparent, and shares experiences that might even seem embarrassing but teach…
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Have you been thinking about raising your pricing or charging more premium prices, but you find yourself overthinking your rates? Maybe you’ve increased them already, but you’re not attracting clients who are willing to pay you higher ticket pricing. Then you are in for a treat today… because charging high ticket prices and raising your pricing are…
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Welcome to the very first podcast episode of The Premium CEO! This podcast has been a dream of mine since I was a little girl, so you can imagine that I’m BEYOND excited to have you here! I’m all about providing value, so I want to start off this podcast by diving into a topic that is very dear to my heart and is the foundation of my entire brand: …
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How do I attract my best clients directly through my marketing? How do I scale my business without burnout or unaligned strategies? How can I be seen as the top expert in my industry online? If you've been asking yourself any of these questions, The Premium CEO is the podcast for you. Your host Natalie Alvarado is a Premium Business Coach, also kno…
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