Real Topics. Real Experiences. Real Resources. I believe being transparent about lifes struggles and sharing solutions and resources is the ONLY way to bring us together as a community and as a country.
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A podcast dedicated to helping higher ed marketers tell better stories and enroll more students. Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
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Listen to the latest insights from Carnegie Council for Ethics in International Affairs—the world’s catalyst for ethical action. Tune in to hear from leading experts and thinkers from around the world who are tackling the most complex issues today and tomorrow, including the intersection of AI and equality, the governance of climate altering technologies, America’s changing role in the world, and the future of global migration. To learn more, visit our website at http://www.carnegiecouncil.org.
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1
AI & Warfare: A New Era for Arms Control & Deterrence, with Paul Scharre
1:14:51
1:14:51
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In this episode of the Artificial Intelligence & Equality podcast, Senior Fellow Anja Kaspersen speaks with Center for a New American Security’s Paul Scharre, war analyst, strategist, and author of Four Battlegrounds and Army of None. They discuss the evolving and persistent aspects of how we think about war, AI procurement as a strategic issue, an…
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Global Leadership in a Turbulent Time: A Conversation with Professor Abiodun Williams
55:40
55:40
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From the wars in Ukraine and Gaza to UN Security Council gridlock and escalating climate and migration crises, multilateral institutions face unprecedented tests. Amid these challenges lies a unique opportunity for a new generation of transformational leaders to emerge—driven by civic duty and the values of the UN Charter. In this special roundtabl…
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#68 - The Top of Funnel Drought in Higher Ed
17:49
17:49
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John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John addresses the challenge of top-of-funnel content drought in higher education marketing. He discusses the importance of top-of-funnel content in hi…
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Cybernetics, Digital Surveillance, & the Role of Unions in Tech Governance, with Elisabet Haugsbø
59:23
59:23
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In this episode of the AI & Equality podcast, Senior Fellow Anja Kaspersen is joined by Elisabet Haugsbø, president of Norway-based tech union Tekna, to discuss her journey in engineering, the importance of cybernetics, digital surveillance, and how to stay resilient in the age of AI. They also explore the benefits of collaborating with professiona…
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Space-Based Data Risks to Refugee Populations, by Zhanna L. Malekos Smith
7:08
7:08
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Space-based data is quite useful for observing environmental conditions, but, as Zhanna Malekos Smith writes in this "Ethical Article," it also raises privacy concerns for vulnerable populations. To read this article, please go to: https://carnegiecouncil.co/space-based-data-malekos-smithBy Zhanna L. Malekos Smith
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AI, Military Ethics, & Being Alchemists of Meaning, with Heather M. Roff
1:12:09
1:12:09
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In this episode of the "AI & Equality" podcast, Senior Fellow Anja Kaspersen speaks with Heather Roff, senior research scientist at the The Center for Naval Analyses. They cover the gamut of AI systems and military affairs, from ethics and history, to robots, war, and conformity testing. Plus, they discuss how to become alchemists of meaning in the…
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1
Unlocking Cooperation: Climate Change and Human Mobility
56:49
56:49
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On World Refugee Day, Carnegie Council hosted a critical discussion on enhancing multilateral cooperation at the intersection of climate change and human mobility, the second event in the Council’s “Unlocking Cooperation” series. As extreme weather events and rising sea levels increasingly threaten coastal and island populations, particularly Small…
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#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College
48:48
48:48
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My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a video content creation team that includes full-time staff and student interns. Andy discusses Siena's approach to video marketing, leveraging both professional and student-created content to engage prospe…
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Linguistics, Automated Systems, & the Power of AI, with Emily M. Bender
46:59
46:59
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In this "AI & Equality" podcast, guest host and AIEI board advisor Dr. Kobi Leins is joined by University of Washington’s Professor Emily Bender for a discussion on systems, power, and how we are changing the world, one technological decision at a time. With a deep expertise in language and computers, Bender brings her perspective on how language a…
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The Doorstep: How the World Ran Out of Everything, with Peter S. Goodman
56:34
56:34
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After four years of showcasing how global news impacts your daily life, The Doorstep is signing off for the final time. For its last episode, co-hosts Tatiana Serafin and Nikolas Gvosdev were joined by New York Times reporter Peter Goodman to discuss his new book "How the World Ran Out of Everything" and how geopolitics is connected to the goods th…
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#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard
46:18
46:18
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My guest today is Dr. Sheena C. Howard, an award-winning author, filmmaker, and professor of communication. In this episode, Dr. Howard discusses her book "Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income," and how universities can empower their faculty to build their personal brands, which in turn benefits the…
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The Intersection of AI, Ethics, & Humanity, with Wendell Wallach
52:23
52:23
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How can thinking about the history of machine ethics inform the responsible development of AI and other emerging technologies? In a wide-ranging discussion with Carnegie Ethics Fellow Samantha Hubner, Carnegie-Uehiro Fellow Wendell Wallach, co-director of the Artificial Intelligence & Equality Initiative (AIEI), discusses the continued relevance of…
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#65 - Higher ed, this is why you’re not growing on social media
37:45
37:45
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John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John discusses effective content creation strategies for higher education institutions. He covers several key points: The Podcast Format Change John an…
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The Doorstep: U.S. Election 2024 in a Post-Policy World, with Tom Nichols
41:57
41:57
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Tom Nichols, staff writer at "The Atlantic" and professor emeritus at U.S. Naval War College, returns to "The Doorstep" in its penultimate episode to discuss the lead-up to the 2024 U.S. presidential election with co-hosts Nick Gvosdev and Tatiana Serafin. Will upcoming nominating conventions and presidential debates make a difference or have voter…
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Unraveling Norms of Diplomatic Immunity? The Case of Diplomatic Premises, by Corneliu Bjola
20:15
20:15
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What are the ethical implications of undermining diplomatic immunity? In this "Ethical Article" University of Oxford's Corneliu Bjola discusses the impact of Ecuador's recent incursion into Mexico’s embassy and Israel’s airstrike on Iran’s diplomatic compound in Damascus. To read this article, please go to: https://carnegiecouncil.co/eia-bjola…
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Beneficial AI: Moving Beyond Risks, with Raja Chatila
1:09:30
1:09:30
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In this episode of the Artificial Intelligence & Equality podcast, Senior Fellow Anja Kaspersen engages with Raja Chatila, professor emeritus at Sorbonne University, exploring the integration of robotics, AI, and ethics. Chatila delves into his journey in the AI field, starting from his early influences in the late 1970s to his current work on glob…
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#64 - In-house Marcom Staff vs. External Partners w/ Joel Goodman of Bravery Media
1:08:12
1:08:12
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My guest today is Joel Goodman, founder of Bravery Media. Joel helps colleges and universities increase their web conversion rates using hospitable design practices. In this episode, we discuss insights from the Simpson Scarborough CMO study and how it relates to budget constraints, staffing, and curating the best marketing communications team with…
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The Doorstep: The Continuing Exploitation of the Global Sugar Trade, with Megha Rajagopalan
32:38
32:38
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In collaboration with Marymount Manhattan College and their Social Justice Academy: Labor, Work, Action, Doorstep co-host Tatiana Serafin speaks with New York Times investigative reporter Megha Rajagopalan about human rights abuses in the global sugar trade and the challenges of holding governments and corporations accountable. For more, please go …
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The State of AI Safety in China, with Kwan Yee Ng & Brian Tse
58:34
58:34
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AI safety and governance is much more advanced in China than is generally appreciated. The Chinese government and AI community are well-aware of the risks AI poses and are working to tackle them. International coordination is therefore quite possible. In this Artificial Intelligence & Equality podcast, Carnegie-Uehiro Fellow Wendell Wallach discuss…
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#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols
50:57
50:57
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My guest today is Kristin Nichols, a higher education marketing consultant with over 20 years of experience at top universities in the Northeast. In this episode, Kristin discusses how implementing project management tools like Trello helped unite her marketing teams, facilitated cross-pollination between departments, and enabled an efficient "inte…
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#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding
50:34
50:34
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My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan shares his vision for building a world-class marketing team and developing a national earned media strategy to amplify Texas A&M's brand. Ethan discusses the five priorities he's established for his team: …
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Is AI Just an Artifact? with Joanna Bryson
48:08
48:08
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In this episode of the Artificial Intelligence & Equality podcast, Senior Fellow Anja Kasperson is joined by Hertie School's Professor Joanna Bryson to discuss the intersection of computational, cognitive, and behavioral sciences, and AI. The conversation delves into the intricate ways these fields converge to shape intelligent systems and the ethi…
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The Doorstep: Protecting Cyberspace, with Derek Reveron and John Savage
32:18
32:18
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In today’s digitized world, our lives inexorably intertwine with cyberspace. We are exposed to damaging cyberattacks by foreign actors, local criminal gangs, and other nefarious entities. U.S. Naval War College’s Derek Reveron and Brown University’s John E. Savage join "Doorstep" co-hosts Nick Gvosdev and Tatiana Serafin to discuss their new book "…
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#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles
54:50
54:50
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My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a professional development network for digital professionals in higher education. In this episode, we discuss Joshua's role at Rutgers, the structure and collaboration within his marketing team, their content str…
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#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni
44:35
44:35
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In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams. Key Takeaways: Hire good editors who can create a compelling story and vibe that draws viewers in. Editing is where a video can fall apart, so prioritize finding videographers who are skilled editors. Lo…
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The Doorstep: The Ubiquity of An Aging Global Elite, with Jon Emont
31:49
31:49
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Today, eight of the world's most populous countries, or about 4 billion people, are led by politicians 70 years of age, or older. "Wall Street Journal" reporter Jon Emont joins "Doorstep" co-hosts Nick Gvosdev and Tatiana Serafin to discuss the systems and structures that keep aging leaders in power in both autocracies and democracies. What do we l…
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#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori
42:05
42:05
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On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials. Key Takeaways: Higher ed provides ample opportunity for meaningful, transformational stories that don't exist in the same way in other contexts Strong student testimonials have an arc - an "old norm…
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#58 - Mastering The Email Newsletter: Tactics for Engagement, Trust, & Conversions w/ B2B and B2C expert, Jess Cook
56:13
56:13
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My guest today is Jess Cook, Head of Content and Communications at Island and co-host of the That's Marketing, Baby podcast. Jess comes from a background working with major B2C brands like McDonald's, Kellogg's, and others before transitioning to B2B marketing. In this episode, we dive deep into email marketing strategies and tactics that higher ed…
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Unlocking Cooperation: The Global South and Global North
54:19
54:19
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How can Global South and Global North nations collaborate more effectively? What roadblocks hinder joint action on crucial issues such as security, development, climate, and AI? How can ethical reflection and engagement pave the way for a more inclusive and equitable multilateralism? In the inaugural panel of Carnegie Council’s “Unlocking Cooperati…
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The Humanization of Warfare: Ethics, Law, and Civilians in Conflict
57:19
57:19
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One of the core ethical and legal imperatives in warfare is the protection of civilians. With the vast majority of armed conflicts in the world today occurring between state and non-state actors, this has led to ambiguity around traditional battlefield lines, what laws apply, and who is viewed as liable to harm. This virtual panel explored emerging…
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#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D
40:18
40:18
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My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts. Shiro shares insights on the communication channels students prefer, the importance of virtual tours, address…
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