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Go Beyond Fundraising: The Podcast for Nonprofits

Nonprofit Fundraising & Marketing Podcast by Pursuant

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Go Beyond Fundraising, a podcast brought to you by the Allgiance Group and Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com/gobeyondpodcast.
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In every community, nonprofits compete for a narrow pool of supporters. Many struggle to stand out and make their case the most compelling a funder will hear. What is the difference that will allow your nonprofit to reach fundraising goals and ultimately achieve financial sustainability? That's exactly what this podcast will address! In each 20-25 minute episode, we'll interview fundraising industry experts from all sides of the table and discuss what has made the difference in major investm ...
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Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and ...
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What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI). Allegiance Group + Pursuant's Chief Strategy Officer, Trent Ricker, considers the nuanced role of artificial intelligence in enhancing human connect…
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What's going on with giving as we enter the second half of the year? What are the latest trends that nonprofits - of all sizes- need to know and understand? This recording is of a LinkedIn Live chat with Woodrow Rosenbaum, Chief Data Officer of GivingTuesday. We dove into the latest insights from the Q1 2024 GivingPulse report—a treasure trove of d…
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Advocacy is a key tool for nonprofits aiming to influence policy and secure funding. However, many nonprofits often struggle to prepare their teams for effective advocacy due to a lack of resources or knowledge about where to focus their efforts. In this episode of Nonprofit Nation, I’m joined by Bethany Snyder, a renowned expert in nonprofit advoc…
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Kate DiLeo is the Founder and CEO of Kate DiLeo Branding and its sister company The Brand Trifecta. She and Tom Ralser, Principal, Convergent Nonprofit Solutions, discuss how organizational value propositions help position nonprofit organizations for fundraising campaigns. Kate DiLeo is a dynamic and seasoned speaker whose vibrant personality, robu…
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Today, we're diving into the world of nonprofit websites and how to make them more user-friendly to better serve your mission and engage your audience. I'm thrilled to welcome our guest, Spencer Brooks, an expert in web design and digital marketing for nonprofits. Spencer Brooks is the Founder & Principal of Brooks Digital, a website development an…
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What makes a nonprofit successful? A lot of things. An engaged donor base, for example. Enthusiastic Board members. A compelling case for support. Those are all necessary to grow your organization and sustain your mission. But a critically important and often overlooked element is the employee. Nonprofits suffer higher turnover than any other secto…
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As the U.S. gears up for the 2024 presidential election, nonprofit professionals find themselves at the intersection of philanthropy and politics, considering the unique challenges and opportunities that come with fundraising during an election year. My guest this week is Alyssa Wright, industry expert on fundraising. Having spent time as a human r…
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Financial sustainability is crucial, but social impact is the heart of nonprofits. With the social enterprise model, how can we ensure that our organization prioritizes its social mission while maintaining a viable business? My guests today are Quilen and Hannah Blackwell, the co-founders of Southside Blooms, an off-grid flower farm youth social en…
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Recent statistics show continued declines across all types of donors from 2022 to 2023 — except those who had given seven or more gifts, which increased. This growth highlights the significance of donor loyalty. In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fost…
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Nearly half of fundraisers say they did not meet pipeline goals in the last fiscal year. ‘Staff turnover,’ ‘manual processes,’ and ‘donor discovery and pipeline management’ were cited by respondents as key challenges faced in 2023, according to a new report by Gravyty, a leader in engagement and fundraising technology. The report breaks down findin…
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Deb Page, CPT, CPIF, HPLJ, co-founded The Institute for Performance Improvement in 2010 to provide training and certification for performance improvement facilitators. In her conversation with Convergent's Jay Werth, Page discusses best practices for facilitating performance improvement for nonprofit organizations. She shares how performance improv…
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In this episode of Nonprofit Nation, Julia Campbell sits down with Candie Fredritz, the Director of Alumni and Parent Engagement at Kent School, a prestigious 9-12 boarding school in Kent, Connecticut. Candie shares her journey from a young worker in the school's stables to her current role, where she plays a pivotal role in fostering strong connec…
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You may enjoy the work you do, but you wish more than anything you had more time to simply sit, think, and hear your own thoughts. The truth is - if you really want to make a difference, you must start by taking time for yourself right now because you can’t “change the world” if you’re not around long enough to make that happen. My guest on this ep…
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Economic instability, wars, climate change, and a changing labor landscape have left businesses, organizations, and individuals feeling helpless and defeated. In actuality, too many people and organizations are lacking clarity and purpose. Maybe “outrageous kindness” is the change catalyst we need. My guest is Kristina Joy Carlson, CFRE, renowned p…
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From its potential in donor engagement and fundraising to enhancing program effectiveness, AI has shown that it can amplify the impact of nonprofits. How can we peel back the layers of AI's transformative potential in the nonprofit sector to go beyond the hype to see what’s really working and how it can help us in the trenches? In this conversation…
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Determining the health of your organization can be tricky. The success of one campaign or a decrease in one certain metric isn’t enough to know whether your fundraising efforts are working. In this episode of the Go Beyond Fundraising podcast, we’re joined by Teena Wright, Annual Giving Director at Idaho Public Television, and Debbie Merlino, an Ex…
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Howard Levy holds a 30-year track record of success in revitalizing organizational brands and creating effective campaigns that improve their visibility, increase engagement, and drive revenue. In this conversation with Convergent Principal Jay Werth, Levy discusses foundational concepts for using neuroscience for marketing and fundraising. They di…
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In this episode, I sit down with Seth Godin to discuss the future of nonprofit fundraising, how to reach more donors with your message, and how his new venture GOODBIDS is turning charity auctions and fundraising upside down and inside out. Seth is an entrepreneur, bestselling author, and speaker. In addition to launching one of the most popular bl…
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As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending. If you’ve encountered the Google Ad Grant program, you probably recognize that the program’…
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The Fundraising Effectiveness Project’s latest Quarterly Fundraising Report™ is out, and we’re digging in! In this episode of Fundraising Today, VP of Client Strategy Kristin Priest breaks down the key findings that compare overall philanthropic giving trends in 2022 and 2023.  The report tracks macro trends in donors, dollars, and retention, then …
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There are five stories about your nonprofit that form the cornerstones of your organization. Investing in turning these stories into evergreen videos will help maximize your impact for years, because they are always relevant and fresh for your audience. But how to find these stories, collect them, and share them far and wide? My guest on this episo…
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Does your organization have a rich history that your donors love? The magic of digital archiving is that it makes historical artifacts available to anyone, anywhere. However, not everyone has the know-how or the technology to properly preserve their physical media for future generations or how to leverage it in fundraising communications. In this e…
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In this episode of The Difference, we're joined by clinical researcher Alyssa Durfey, MPH, MBA, CNP. She and Jay discuss the concept of limiting beliefs and how they can impact your work in the world of nonprofits. They discuss strategies to overcome limiting beliefs, like taking a personal inventory or creating a better map for your life.…
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Are you a nonprofit leader who feels stuck despite completing a strategic plan and hiring consultants? It can be frustrating when you’ve “done the strategy” and still feel like you’re drowning in names and numbers to build a prospect list, complete a grant application or find Board candidates. You need to make your strategic plan actionable. You ne…
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Black women, the fastest growing segment of business owners, are the least likely to receive investments from venture capitalists. They account for less than 1 percent of the $424.7 billion raised in tech V.C. funding since 2009, according to the 2018 Project Diane study conducted by DigitalUndivided, an organization that empowers women entrepreneu…
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It’s hard to miss the fact that 2024 is an election year. The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker about what nonprofits can expect.Organizati…
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In this episode, Jay discusses artificial intelligence tools with Michelle West, founder and President of Chamber Speak. Michelle shares her thoughts on how to use AI tools to save time when you’re busy or short on resources. She and Jay discuss ways to prompt AI tools to produce rich, helpful information that saves time in the long run. Using AI i…
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Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact? In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors. The data shows that events are unparalleled in their ability to engage attendees. …
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In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource. Want to reach younger donors? The avera…
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What does it take to start and scale a nonprofit? Elana Frank is still learning, and she’s sharing her lessons in this episode of the Go Beyond Fundraising podcast. Frank is the founder and CEO of the Jewish Fertility Foundation, which provides financial assistance, support, and education to those struggling with infertility. In just nine years, th…
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Social media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up? My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media str…
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Most nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family. How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world? My guest this w…
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The world is changing, and it’s time for nonprofits to change too — including their boards. To better fulfill your mission, your stakeholders and leaders should reflect the communities you serve. That’s why, on this episode of Fundraising Today and the Go Beyond Fundraising podcast, we’re exploring the principles behind DEIAB. Joining us are Christ…
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In this episode, Jay engages in a thought-provoking discussion with Mark C. Perna, the founder and CEO of TFS Results. Together, they delve into the intricate relationship between workforce development and generational disparities. Mark, a passionate advocate for bridging the gap between education and employment, shares his insights on the vital ro…
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Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. And as more consumers look to support compani…
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In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil …
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New and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support. That’s where peer-to-peer fundraising comes in. My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget, a small firm that tea…
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Most nonprofits rely on volunteers, but managing this group can be tedious. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Albert Vasquez, Head of Sales and Operations for Rosterfy North America. Rosterfy is an end-to-end volunteer management and reporting tool that helps organizations onboard, engage, and …
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We know that nonprofits do amazing work. Every single day, they deliver life-changing programs, research, and more to impact communities, regions, and the world. Philanthropy supercharges nonprofits to go forward — but it’s often about more than money. It’s about trust. It’s about storytelling. It’s about big relationships. It’s about doing the rig…
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In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so l…
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Volunteer recruitment is the #1 challenge volunteer managers report facing. In this episode, I speak with Geng Wang, CEO and Founder of Civic Champs, a volunteer management and engagement platform. We discuss: How volunteering has changed since the pandemic The latest volunteer recruitment trends Tips to recruit and retain the best volunteers How t…
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In this episode of Go Beyond Fundraising, we sit down with Mitch Stein. Mitch is the Head of Strategy at Chariot, a donor-advised fund (DAF) fundraising solution provider. We discuss the increasing popularity of DAFs as a giving vehicle; the challenges associated with anonymous DAF donations; and the barriers that prevent nonprofits from maximizing…
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The beginning of a new year is the perfect time to review your systems for marketing and fundraising. But as you evaluate your processes, it’s equally important — if not more — to also evaluate how you measure success and improvement in your programs. Of course, it takes more than just logging into Google Analytics. In this episode of Fundraising T…
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Join us for an insightful episode of The Difference, featuring Chuck Sexton, the dynamic CEO of The Next Move Group. In this engaging conversation, Sexton unravels the intricate aspects of successful economic development. Explore the importance of a clear vision, collaboration among stakeholders, strategic planning, and adaptability in the pursuit …
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Fundraising does not have to feel like throwing spaghetti against the wall and hoping for the best. My guest this week is going to help us finally take the guesswork out of finding, cultivating & activating new donors — in proven and actionable ways. In this episode, we discuss: How to Attract New Funders And Donors to Fuel Your Growth How to fund …
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Two of the hottest topics in philanthropy are the declining number of donors and the impact of artificial intelligence (AI). In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we bring these issues together in a stirring conversation with Nathan Chappell, author of The Generosity Crisis. As a founder of the Fundraising.AI c…
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In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities. More recently, nonprofits have star…
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Livestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy. Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did …
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Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make. You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need. But in truth, the person who needs to step up is you. Ask…
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Cheers to 2024! In our first Go Beyond Fundraising podcast of the new year, we’re reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance? Allegia…
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