We talk everything optometry!
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Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
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Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
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Sound Optometry is the podcast from Docet that provides high quality continuing education and training for all UK-GOC-registered optometrists. Each month, we’ll be exploring the topics that matter most to us optometrists with case studies and in-depth conversations. You can gain 1 CPD point by listening to this podcast and completing the exercise on Docet's website: http://docet.info (http://docet.info/)
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Optometric Insights Media aims to provide you clinical cases, latest in optometry and other resources that could help you ACCELERATE YOUR SUCCESS in Optometry.
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The Optical Journal podcast is a weekly show about newsmakers, artists, artisans, marketers, opticians, and optometrists who make optical better.
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20/20 MONEY, hosted by Certified Financial Planner and experienced Wealth Adviser Adam Cmejla, aims to bring clarity to financial concepts and strategies that impact optometrists. For more information on the show and on Adam, please visit https://www.integratedpwm.com/
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The MOD Pod is a podcast by the new medical trade publication Modern Optometry.
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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, succ ...
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Try Not To Blink is a podcast about the ups and downs, ins and outs, news, tips and tricks of those who live the optometry lifestyle.
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Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.
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Are you getting the best out of your career? Each episode of Optometry Talks is jam-packed with advice and updates from the experts on everything related to being an optometrist in Australia today! Music: “la única by Birocratic”
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Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
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Welcome to the College of Optometrists' series of optometry podcasts. Our very own ex-hospital radio DJ (and Head of Research), Martin Cordiner, will be taking you through an optometric journey, covering topics such as the latest in eye health research and patient experiences.
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The OT Podcast is brought to you by Optometry Today. Bimonthly in frequency, it is hosted by Dr Ian Beasley and Ceri Smith-Jaynes. Each episode, the optometrist duo will sit down with a prominent optics professional and take a deep dive into their field of expertise (so expect to hear from some well-known names).
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An archive of lectures from The Optometric Extension Program.
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Welcome to Clearly KC, a podcast produced by the National Keratoconus Foundation, featuring information about life with this eye disease. Each month, Dr. Melissa Barnett OD, a leading authority shares valuable insights, speaks with medical professionals who treat this condition and listens to patients and families affected by keratoconus. Our goal is to share information to help you manage your keratoconus, seek out the best treatment options and live a full and productive life. Clearly KC i ...
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A podcast dedicated to ophthalmology www.ophthocast.com
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Ophthalmology Against The Rule (OATR) is a podcast hosted by ophthalmologists Dr Ben LaHood and Dr Nick Andrew. Discussing the simple things often overlooked and the complex things often ignored about ophthalmology. Serious talks about interesting ophthalmic issues in an easy listening podcast.
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A podcast series produced by ASCO- Association of Schools and Colleges of Optometry
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Eye Basics 101 - Ophthalmology and Optometry Review
Eye Basics 101 - Ophthalmology and Optometry Review
Learning about the eye through audio shows
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A free weekday download of standout songs, including advance releases, exclusive live tracks recorded at KCRW, remixes, and an introduction to new artists on our radar.
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Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.
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The Canadian Association of Optometrists Podcast Series
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Powerful conversations with thought leaders in the Dental, Veterinary, Optometry and Medical industries. Fortune Management - Extraordinary Practice | Extraordinary Life
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Review of Optometric Business is an online publication designed to provide the optometrist with a tool set to manage and grow the practice as a business.
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Business Tips. Optometry Tips. Building your income with simple tips!
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Welcome to the TheTravelingOD Media Podcast Series which features a mix of audio clips from our keynote presentations, highlights from the video series, guest interviews, Patreon discussions, and OD perspectives from around the world, providing you with the ultimate Optometry audio experience.
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Dynamic Duo podcast! Developmental optometrists Ryan Edwards, OD, FCOVD and Lindsey Stull, OD, FCOVD introduce you to their podcast series. The hope of this series is to offer knowledge and insight into the field of developmental optometry and vision rehabilitation, the importance of functional vision and its impact on other systems of the body, and the benefits of collaboration between professionals to address visual and other sensory impairments. Future podcasts will feature interviews wit ...
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It's 2020 and the digitization of healthcare has been a major topic. We all have questions on how to automate healthcare using the best available technology, and positively impact the life of every healthcare professional so that they can focus on patient care, not paperwork. Samad, who is our technology expert, will cover topics related to streamlining patient care, The Perfect Patient Intake Process™, Billing, Scheduling, and Point of Care. His background as a Six Sigma Master Black Belt b ...
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Sandbox Stories are delivered to the eye care industry by Dr. Scott Jens, whose career as a Doctor of Optometry, then Software Founder/CEO, has led him to create "The Sandbox" - a playful, thoughtful executive business coaching service. Through Sandbox Stories, Dr. Jens aims to give anyone involved in eye care a provocative, insightful review of perspectives of, and people in, the industry.
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Podcast by Stroke Foundation
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Optometry's #1 Podcast Network
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Medicine in America will share the stories of physicians and other healthcare professionals who are changing the way they practice. We will hear what made them realize they had to reinvent and rethink their approach to treating patients. Their innovative ideas are at the forefront of a burgeoning movement today to transform a healthcare environment that is fraught with complexity, demanding in its pace and quietly burning out clinicians who have faced the upheaval of COVID and the daily chal ...
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Hi Tai Mei's! ✨I'm your host Diana and this is the Taiwanese Girl Podcast. 🇹🇼 This is a show where we can have a relax and fun conversation on what it is like being Asian Australian and Taiwanese. Navigating adulthood as I am now entering my 30s, this is a space where I can share some of my life experience with you all and chat with like-minded people and share theirs. 🗣️ Get yourself comfortable and lets chat! 🍵
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Dr. Harbir Sian is an award-winning optometrist based in Vancouver, Canada. In The 20/20, Dr. Sian interviews guests from various backgrounds and industries to share their struggles and successes. Guests include business owners, entrepreneurs, world-class athletes, media personalities, medical professionals, and more. Through conversations with these guests, Canada's number 1 optometry podcast brings clarity to business, entrepreneurship, and eyecare. Dr. Sian also shares his personal experi ...
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Podcast by VividVisionSpotlights
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"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidl ...
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Tired of losing revenue because patients aren't converting into treatments? Join Bob Miglani and industry experts on The Marketing for Doctors Podcast as they crack the code on patient capture and conversion. Each episode is packed with actionable marketing strategies from real specialty doctors, designed to help you: Attract new patients with proven techniques Turn prospects into paying patients with effective conversion strategies Generate a steady stream of referrals through patient loyal ...
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Sponsored by UptimeHealth.
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"InSight Radio" is a series of audio-visual interviews where we sit down with the trailblazers of vision science and explore the latest advancements, challenges, and opportunities in the field. This show covers a range of topics from basic research to clinical practice and everything in between. Our guests who are prominent experts, educators, and practitioners will offer their knowledge, experiences and will also share their life journeys and thoughts on the pressing issues faced in the pro ...
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Welcome to Specialty Lenses Unplugged! Hosted by industry veteran Craig Norman, each episode features a lively discussion on the key contact lens topics of today. Contact lens dropout rates are high, by some estimates 15-20% per year. While the reasons for this are multi-faceted, in many cases this can be averted simply by choosing the right type of lens for the right patient at the right time. And as advancing technology continues to change the practice landscape—from new materials to lens ...
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In the latest episode of Defocus Media, “The Future of Optometry at Optometry’s Meeting,” Dr. Darryl Glover and Dr. Jennifer Lyerly discuss the exciting advancements and discussions from Optometry’s Meeting 2024. Broadcasting live from the event, the dynamic duo engages with a panel of student leaders and young optometrists shaping the profession’s…
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Quick Hitter: Fact or Fiction? The Customer is Always Right - E207
19:09
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Quick Hitter: Fact or Fiction? The Customer is Always Right - E207 Highlights from this episode: Quick Hitter: Fact or Fiction? The Customer is Always Right (00:38) Closing Thought: Immanuel Kant (18:30) This week we are talking about serving our patients. To serve them to the best of our ability, to be genuinely great doctors, is it better to be/p…
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Danielle Crull – Pediatric Care and The Psychology of Glasses On Children
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Danielle Crull is a founder and owner of A Child's Eye in Mechanicsburg. With over three decades of experience in the optical industry, Danielle has honed a unique approach to pediatric eye care, emphasizing personalization, understanding body language, and adapting to each child's needs. Danielle shares her journey from being a skeptic optician to…
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Are you Making These 5 Money Mistakes In Your Practice? A Roadmap for Lost and Found Money
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Most people have a complicated relationship with money. We often feel uncomfortable discussing it, yet it's a critical part of our daily lives. That's why, on today's Power Hour episode, host Eugene Shatsman invited certified financial planner Adam Cmejla to discuss common money mistakes practice owners make and how to avoid them.…
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An optometry marketing conversation with Eugene Shatsman: the importance of the Google "snack pack" for your practice, why online scheduling is table stakes, why linking to your Google Biz Profile is a ...
1:02:42
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Welcome to this episode of 20/20 Money! My guest on today’s show is Eugene Shatsman, Managing Partner of National Strategic Group and new host of The Power Hour Podcast. In this wide-reaching marketing conversation, Eugene shares a variety of “low hanging marketing fruit” mistakes and misconceptions that practice owners nationwide have about how ma…
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Half of the population experience menopause, but its effects are wide-ranging and poorly understood. In this episode, Michelle Hanratty investigates how menopause can affect the eye — from inflammatory changes, such as blepharitis, to dry eye disease and even an association with glaucoma. Michelle examines the scientific research with Stuti Misra, …
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EP6: Elevate Your Practice: Topic 3 - Building Effective Teams: Combining Knowledge and Personalities in Your Optometry Practice
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Send us your thoughts about the episode In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the most important and least understood aspect of running an optometry business: building effective teams. This episode of the Elevate Your Practice series is packed with tips and strategies that will help you …
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EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia
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Send us your thoughts about the episode In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall speciali…
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Clearly KC host Dr. Melissa Barnett OD explodes some myths with crosslinking expert Dr. William Trattler MD, of the Center for Excellence in Eye Care in Miami. He shares that patients with extremely thin corneas can be successfully crosslinked if the surgeon makes some adjustments in the treatment protocol. While most crosslinked patients will not …
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On today's Try Not to Blink episode, Roya and Sheila will kick it off with the Cliffs/Coles Notes on corneal topographers. Sheila will provide valuable insight on scanning and essential things to remember when selecting a map. She will provide a comprehensive overview of the maps available; axial power, tangential, elevation maps, and what images t…
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A commercial real estate update and the importance of the real estate when selling a practice with Mike Jorgenson of Carr Healthcare Realty
57:35
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Welcome to this episode of 20/20 Money! My guest on today’s show is Mike Jorgenson with Carr Healthcare Realty. Mike joins me back on the show to give us an update on what he and his team around the country are seeing in the commercial real estate market. We also dive into some of the considerations, mistakes, and blind spots that both buyers and s…
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The Myopia Collective: A Call to Action for Eye Care Professionals
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5:05
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The Optometry’s Meeting was abuzz with excitement as eye care professionals gathered to discuss the future of myopia management—Dr. Jennifer Lyerly, alongside Drs. Justin Kwan and Kumar Patel, took center stage to introduce the Myopia Collective powered by AOA and CooperVision®. “Hello, everybody. We’re here at Optometry’s meeting, and I’m Dr. Jenn…
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Episode 14 Fresh Perspectives: Stories of New Docs Guest: Dr Justen Ahmad The podcast episode from the "Medicine in America" series, titled "Fresh Perspectives: Stories of New Doctors," features Dr. Justin Ahmad, a second-year resident in family medicine. Host Anthony Manson discusses with Dr. Ahmad the evolving landscape of healthcare and the uniq…
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Since the release of her landmark album I Am Shelby Lynne some 25 years ago, Grammy Award-winning singer, songwriter, and musician Shelby Lynne has released many beautiful and heartfelt albums featuring her powerful vocals and astute storytelling. Today, we’re sharing a brand new summer anthem with you called “Over and Over,” a soulful reflection o…
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Ads vs Social Media: What Works Better? ft. Dr. Theodore Sees
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By Bob Miglani ft. Dr. Theodore Sees
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Developing a Successful Dry Eye Clinic on a Budget
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55:21
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In this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his t…
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Optimizing Sports Vision Performance: Ocular Nutrition and Contact Lenses with Dr. Gabriela Olivares
In this engaging episode of Defocus Media titled “Optimizing Sports Performance: Vision Wellness, Ocular Nutrition, and Contact Lenses with Dr. Gabriela Olivares,” host Dr. Darryl Glover welcomes back Dr. Gabriela Olivares, a celebrated figure in the eye care and fitness communities. The discussion focuses on the essential role of vision in sports …
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On Try Not 2 Blink, you will join Roya and Sheila for the second episode in their series on corneal GP lenses. In this special episode, they connect with Rob Ahern, Director of Operations at Valley Contax, for a unique behind-the-scenes look at the manufacturing process of GP lenses. Before welcoming Rob, the hosts start the show by sharing their e…
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Aceclidine as a Miotic for the Potential Treatment of Presbyopia
21:28
21:28
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Thank you to Marc Odrich, Chief Medical Officer of LENZ Therapeutics, for joining us and discussing the differentiation of Aceclidine as a miotic for the potential treatment of presbyopia. The recent data is very exciting and the Optometrist community is looking forward to following the progress of LENZ!…
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Good For Your Patients, Good For Your Practice, Good For The Profession - Dr. Wes McCann
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Dr. Wes McCann is one of the most prolific businessmen and speakers in optometry. He is the owner of 8 (soon to be 9) optometry practices, he is a renowned speaker for many industry partners, and he is constantly at the forefront of providing the most advanced specialty care to his patients. In this episode, Dr. McCann shares his THREE PILLARS to f…
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Daniel speaks with Johanna Skans, the founder of Skans Eyewear from her studio in Coppenhagen.By The Optical Journal
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In the latest episode of the Depth Perception podcast, we explore the critical topic of speaking up in different contexts such as work, negotiations, and advocacy. The discussion underscores the importance of voicing one’s opinions for personal and professional growth, offering practical advice and sharing personal experiences. We delve into negoti…
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From $42,000 to $2.1 Million: The Entrepreneurial Mindset Behind a 41-Company Empire
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55:05
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This week on The Power Hour Podcast, we're excited to share an inspiring story of entrepreneurial success with Dr. Arun Garg, a dentist who has built a staggering 41 companies over the past 20 years. From humble beginnings as an academic earning $42,000 to becoming a successful entrepreneur earning 50 times that amount.…
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Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out - E206
20:08
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Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out - E206 Highlights from this episode: Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out (00:44) Closing Thought: Quote from Steve Prefontaine (19:03) In this week's episode we are talking about how to make what you love to do the breadwinner of your practice.…
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Join the VES provider network and become an essential part of supporting our nation's Veterans.
7:34
7:34
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Eager to learn more about working with VES? We sat down with Dr. Steve Checroun, VES Ophthalmologist, and Cathy Shaw, VES recruiter, to hear firsthand about what it's like becoming part of the VES provider network. Watch the interview to learn more about: 🩺 The day-to-day experience of a VES recruiter 📋 The evaluation and recruitment process 💰 The …
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Dr. Roya Attar: AI Is Essentially the Next Industrial Revolution
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21:32
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Roya Attar, OD, MBA, DHA, of Jackson, Mississippi, has found that artificial intelligence (AI) has helped her tremendously in her personal and professional life. For example, AI gave her ideas for her son's graduation party and she uses it to draft her patient notes. Listen to more ways she uses AI in her practice and how others could.…
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Sandbox Story - Interview of Dr. Linda Casser
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1:01:34
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Dr. Linda Casser has had a career of service — to three Colleges of Optometry, the National Board of Examiners in Optometry, the American Academy of Optometry, the American Optometric Association, and the Association of Schools and Colleges of Optometry. Her career concluded with being granted Professor Emerita status in August 2022 from Salus Univ…
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EP7: Adapting to Change: Empowering Optical Dispensers Through Continuing Professional Development (CPD) with April Petrusma
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Send us your thoughts about the episode In this episode, Michael Nasser invites April Petrusma, CEO of Optical Dispenser Australia (ODA) and Optical teacher at ACOD - Australianasian College of Optical Dispensing, to share her extensive experience in the optical dispensing industry and discuss the importance of Continuing Professional Development (…
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We are pleased to announce the launch of a three-part series on corneal GP lenses, beginning this week on "Try Not to Blink." Our first episode welcomes back the "GP Lens King" and esteemed guest Dr. Edward Bennett. In this episode, Dr. Bennett shares his knowledge on fitting GP lenses, including his top tips and best practices. Roya and Sheila wil…
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Easy and conspicuous ways to avoid tax mistakes and penalties, how proactive conversations can smooth out your annual tax payment plan, and the intersection of tax and estate planning with Amber Morgan ...
57:12
57:12
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Welcome to this episode of 20/20 Money! My guest on today’s show is Amber Morgan, CPA with Mohr CPAs. In the wake of tax season, Amber and I run through some of the easy and conspicuous action items that you can take proactively over the year that not only will have a positive impact on your overall tax planning, but also make for a happy and produ…
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Optometry Giving Sight: Sustainable Eye Care Clinics
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32:11
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Optometry Giving Sight is a global fundraising initiative that targets the prevention of blindness & impaired vision due to uncorrected refractive error. Join Dr. Darryl Glover as he sits down with Dr. Nikki Earich to explore the groundbreaking initiatives of Optometry Giving Sight. From empowering communities with sustainable eye care solutions to…
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Quick Hitter: 5 Steps I Used to Grow My Specialty - E205
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Quick Hitter: 5 Steps I Used to Grow My Specialty - E205 Highlights of this episode: Quick Hitter: 5 Steps I Used to Grow My Specialty (00:37) Closing Thought: Hard work vs. Luck (15:15) In this week's episode we are discussing practice specialties. To grow them a specialty is simple and straight forward... but is extremely hard to do. We have unli…
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From Graduation to Growth: Real Stories from the Front Lines of Optometry
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This week, we are thrilled to welcome two exceptional doctors and all-around great humans - Dr. Aaron Law from Eyecare Specialties and Dr. Ryan Stybel from Positive Eye Ons and Look Optometry. These two graduated together and are now about 15 years into their careers, having both built impressive practices and showing no signs of slowing down. As D…
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Marketing Strategies for Doctors: A Conversation with Dr. Brianna Rhue
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36:27
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Join host Bob Miglani in a captivating conversation with Dr. Brianna Rhue on the Marketing for Doctors podcast. Dr. Rhue, an optometrist turned tech entrepreneur, shares her journey from practicing medicine to owning and marketing her own business, Dr. Contact Lens. In this episode, Dr. Rhue delves into the importance of understanding the business …
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From Insurance to Independence: Creating a Premium Practice and Work-Life Harmony
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Dr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals. Learn more about IDOC: Optometry Practice Manage…
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Join Roya and Sheila on the latest episode of Try Not To Blink as they welcome a special guest, Dr. Jason Jedlicka, a renowned expert in scleral lenses. Before introducing Dr. Jedlicka, Sheila shares her thoughts on her latest spectacle lens brand experience, providing an honest review for listeners. In this engaging episode, Dr. Jedlicka shares hi…
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Aligning staff and leadership expectations during the hiring process and building out your HR infrastructure with Amanda Bennett, founder of EyeHR
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Welcome to this episode of 20/20 Money! My guest on today’s show is Amanda Bennett. Amanda joins me on the show to talk about a topic that we’ve discussed directly and indirectly on this show—human capital. Specifically, Amanda talks about a gap that she saw in the hiring process over the years and how she developed a platform to help automate part…
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The Optometrist Who Went to Buckingham Palace – Dhruvin Patel, CEO Ocushield
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What happens when an innovative optometrist takes on the world of entrepreneurial challenges? Meet Dhruvin Patel, the visionary founder and CEO of Ocushield. Starting with blue light blocking products, his journey led him from the spotlight of Dragon’s Den to the grandeur of Buckingham Palace, where he was honored by King Charles. In this captivati…
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9. My 30th Adelaide Trip, McLaren Vale, lots of WINE 🍷
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Join me while I reminisce my trip to Adelaide - Mclaren Vale the most famous Wine Regions in Australia!I only went there for a day and a half and jam-packed as many activities and as much drinking as I could!--- Send in a voice message: https://podcasters.spotify.com/pod/show/taiwanesegirlpodcast/message…
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Daniel speaks with Cliff Robinson, the CEO of Revo Sunglasses. https://revo.comBy The Optical Journal
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Dr. Kristie Nguyen - Branding Yourself While Staying Connected in Eye Care
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Dr. Kristie Nguyen has 18+ years of experience as an optometrist, helping people improve their vision and eye health. She also has a keen interest in digital marketing and social media, and she uses these skills to promote eyecare products and services to a wider audience. In this episode, Dr. Kristie Nguyen talks about the strategic use of social …
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Leading with Empathy - Insights from a Billion-Dollar Retail Executive
1:02:45
1:02:45
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If you had the chance to sit down with the CEO or leader of a major retail operation, what burning questions would you ask them? On the latest episode of the Power Hour podcast, host Eugene Shatsman sits down with retail veteran Stephanie Pugliese to unpack her valuable insights for optometrists and business leaders alike.…
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Quick Hitter: Keys to Avoid Overwhelming the Patient - E204
19:22
19:22
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Quick Hitter: Keys to Avoid Overwhelming the Patient - E204 Highlights from this episode: Quick Hitter: Keys to Avoid Overwhelming the Patient (00:44) Closing Thought: Unplug (18:28) In this week's episode we are continuing our conversation on maximizing your bottom line with the last piece of the puzzle: your patients. We've talked about the limit…
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Cecelia Koetting, OD, FAAO, Dipl ABO, is joined by guest Steven Sorkin, OD, FSLS, on this episode of The MOD Pod, where they talk about the article on topical and systemic drugs that can affect the cornea that Dr. Sorkin recently wrote for Modern Optometry with his co-author, Nicolle Wah, OD. In the second half of the episode, Dr. Koetting gets int…
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