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Unexpected events or circumstances arise on everyone’s journey. This seems to be especially true for entrepreneurs - Things rarely go completely as planned. On "The Pivot" we chat with entrepreneurs about what they do, why their companies are unique, and how they market their brands to stand out. Podcast by Orange Cattle (https://orangecattle.com)
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This is a social media marketing resource from Orange Cattle. On this podcast we dig up social media marketing articles to help market your business, brand, and story. Start your day with social media marketing tips that inform your social media messaging. To learn more subscribe to the Good Morning Social Media podcast on iTunes and Google Play or visit orangecattle.com.
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Search Real Estate utilizes Google Trends to explore the most relevant real estate or renovation topics. We will answer the questions buyers, sellers, investors, and renovators are asking Google and discuss the topics you are searching. With the help of Google Trends, Search Real Estate will help keep your finger on the pulse of what you should know about real estate.
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Journey from “Here I am. Send me!”, through the in’s and out’s as well as high's and low's of missionary life. The Translators podcast chronicles the stories of missionaries all over the world. In our first 6 episode season we tell the story of Ben and Rose Savaiko - an American family living in Africa and translating the Bible into languages without Bible translations. The Savaiko’s share what it's like being expats in a foreign land.
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On this podcast we dig up social media marketing articles to conveniently help you market your business, brand, and story. Start your day with social media marketing tips. Enhance your paid social media advertising with Orange Cattle: https://orangecattle.com/social
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On episode 16, I talk to Bobby Dietz about how his exploration into affiliate marketing eventually turned into his marketing startup ATTN Agency (https://www.attnagency.com/). Who: Bobby Dietz Company: ATTN | ATTN is a branding and digital marketing agency. They design and develop brand identities and advertising strategies focused on the customer …
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On episode 15, Justin is joined by guest co-host Chris Fleniken as they chat with web developer, You Tube creator, and entrepreneur Glyndon Greer (http://glyndongreer.com/). Who: Glyndon Greer Company: Glyndon is an author, entrepreneur, blogger, and YouTuber (https://www.youtube.com/user/greergirls). East Texas Sponsor: Real Graphics of Lufkin, Te…
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Founder: Anne Brookeshire - Among the Pines
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On episode 14 of the Pivot, Justin sits down with photographer, creative, and brand aficionado Anne Brookshire the founder of Among the Pines Texas (https://linktr.ee/amongthepinestexas).Who: Anne BrookeshireCompany: Among the Pines | A guide to the best of East Texas.Both online & now in a book!East Texas Sponsor: Real Graphics of Lufkin, Texas: R…
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Episode: On this episode we read about cost effective DIY marketing. Article: The article comes from Kevin Daum at INC.com and is titled, “Here Are 7 Inexpensive, Effective, DIY Marketing Strategies for Your Company”.Article link: https://www.inc.com/kevin-daum/here-are-7-inexpensive-effective-diy-marketing-strategies-for-your-company.htmlSocial Me…
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Seth Godin Warns of Adding to the Social Media Noise
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Episode: Today we go back in time and read a blog entry from 2011 on social media to see how it has aged. Seth Godin is a prolific writer. His work has greatly impacted how businesses and organizations market their brand or message. Article: This article comes from Seth Godin, “The Trap of social media noise.”Article link: https://seths.blog/2011/1…
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Gary Vee Says Your Company Should Approach Digital Content Like a Magazine
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Episode: On this episode we hear from author Shane Schick at the B2B News Network about a recent keynote he heard from Gary Vaynerchuk. Article: This article comes from Shane Schick at the B2B News Network, “Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple.”Article link: https://www.b2bnn.com/2018/03/gary-va…
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Episode: B2B marketing strategiesArticle: This article comes from Daniel Scalco at the Huffington Post, “5 B2B Marketing Strategies You Need To Consider.” Article link: http://bit.ly/2L62UjMSocial Media Marketing: Enhance your paid social media advertising with Orange Cattle. Contact: https://orangecattle.com/social…
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How Netflix Uniquely Markets Their Brand On Social Media
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Episode: This episode we examine how Netflix markets their brand on Social Media, where their approach is as unique as their business model. Article: Our article is found on Ad Week and is written by John Stevens. The article is called “5 Social Media Marketing Lessons From Netflix”.Article link: http://bit.ly/2rpJ7ToSocial Media Marketing: Enhance…
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Social Media Marketing Strategy - That Drives Sales
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Episode: This episode of Good Morning Social Media reads from Jonathan Long on Entrepreneur.com about social media marketing strategy that drives sales. Article: "5 Social Media Tips to Help You Drive Sales. To learn more from articles like this subscribe to the Good Morning Social Media podcast. Article link: https://www.entrepreneur.com/article/3…
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On episode 13 I chat with Tricia Costello about how over the last 23 years she’s turned a love for hospitality, events, and design into partnerships between her company, Fresh Wata (https://freshwata.com/), and some of the most well-known brands in the world.Who: Tricia CostelloCompany: Fresh Wata | Fresh Wata offers a brilliant team of passionate,…
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Founder: Mar De Carlo - Maternity & Parenting Institute
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On this week's episode of The Pivot, Orange Cattle chats with serial entrepreneur Mar De Carlo. The International Maternity and Parenting Institute (http://www.maroscategui.com), the Association of Professional Sleep Consultants, Marin Business Sanctuary are among many of her business ventures. She joined The Pivot to talk about the holistic life, …
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On episode 12, I talk to Sonya Petcavich, the founder of cat care platform Meowtel (https://meowtel.com/). She tells how and why she took the risk to leave her corporate career to launch a software solution for busy cat parents that is now over 1,000 users strong in major cities all over the U.S.Who: Sonya PetcavichCompany: Meowtel connects busy ca…
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On episode 11 Justin and I chat with Brittany Kroll, the co-founder of mobile on demand beauty brand The Luxxe Look (https://www.theluxxelook.com/), about work life balance, being authentic on social media, and The Real Housewives of Dallas.Who: Brittany KrollCompany: The Luxxe Look | The Luxxe Look fuses our immense love of transformation through …
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Hollie Siglin and Candice Romo have been lifelong friends that became moms at the same time. On this episode of The Pivot I chat with Hollie about the catalyst for them starting their company Hawk and Sloane (https://www.hawkandsloane.com/) and she tells us about the mompreneur life.Who: Hollie Siglin, co-founderCompany: Hawk and Sloane | Conquerin…
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On Season 2 of The Pivot we talk to women that are crushing it with their entrepreneurial ventures. They tell us everything from how they got started, what motivated them to take their leaps as entrepreneurs to how they marketed their brands and what their day to days look like. You can download new episodes on Monday’s or subscribe on iTunes and G…
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Michael Pratt never expected to find himself in marketing or as the CEO of a SaaS startup, but most of what he’s done in his career was unexpected really. On episode 10 of The Pivot, I chat with Mike about his company, Panamplify (http://panamplify.com/index.html), his military service, the entrepreneurial path, and of course marketing.Who: Michael…
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Lufkin, Texas entrepreneur and investor Taylor Kovar loves empowering others to run with their ideas and build wealth in a way that allows them to do what they have always wanted to do. On Episode 9 of The Pivot, Taylor sits down with Justin to talk about Kovar Capital (https://kovarcapital.com/) and where his unique entrepreneurial path started.Wh…
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Rob Rash didn’t see himself being an entrepreneur early in his career. But as he went on to succeed and excel in various specialties his desire to build something became too great to ignore. On episode 8 of The Pivot I chat with Rob about his company, Olympia Consulting (https://olympia-consulting.net/) , and what he’s learned about sales, marketin…
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Jason Croft has been a film maker for nearly 3 decades now and is a digital media marketing expert. On episode 7 of The Pivot I chat with Jason about how he’s combined his talents and expertise with a passion for business to start his own company, Croft Media (https://www.croftmediaco.com/).Who: Jason CroftCompany: Croft Media and The Jason Croft S…
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Founder: Jason Rothman - Google Ads Expert | Rothman PPC
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From accounting in oil and gas to the PPC, Google Ads and podcast world, On episode 5 of The Pivot, we talk to Jason Rothman the founder of Rothman PPC (rothmanppc.com), as well as, the host of The Paid Search Podcast, about his journey to finding what he truly loves doing and being his own boss.Who: Jason Rothman, founder | CEOCompany: Rothman PPC…
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On episode 4 of The Pivot we’re joined by John Isreal. John is the founder of https://www.MrThankyou.com which came about after a yearlong experiment that involved writing 5 thank you notes a day. His goal, to start a movement of gratitude around the world.Who: John Isreal, founder | CEOCompany: Mr. Thank You supports individuals, companies, church…
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On episode 2 of The Pivot, Orange Cattle chats with owner and designer Chris Fleniken of Real Graphics (https://www.realgraphics.com) in Lufkin, TX. Chris talks about his unintentional start, sandwiches, marketing, bad advice, Don Miller and how he created an amazing one-stop marketing and advertising company.Who: Chris Fleniken, founder | CEOCompa…
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For our first guest we invited Chintan Sutaria to chat with us about his company Calcuquote (https://www.calcuquote.com) (Dallas, TX), LinkedIn, his biggest marketing mistake and the entrepreneurial life.Who: Chintan Sutaria, CEOCompany: An end-to-end RFQ management systemHost: Orange Cattle | We build things - websites, e-commerce stores, social m…
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Is getting a good deal on a home purely financial or is it something more found in the eye of the beholder? On episode 8, Charlie helps us define what getting a good deal on a home means. Learn more at http://www.rickersonrenovation.com/ or https://www.pioneer-realty.com/charlie-rickerson This podcast is produced by Orange Cattle. (https:/…
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Airbnb or Long-term Rental Property - Episode 07
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In episode 7, Charlie lets us know which he thinks could be better, listing a property as a long-term rental or going the shared economy route by listing your property on Airbnb. Learn more at http://www.rickersonrenovation.com/ or https://www.pioneer-realty.com/charlie-rickerson This podcast is produced by Orange Cattle. (https://www.oran…
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In episode 6, Charlie tells us what he thinks about Dave Ramsey's real estate principles. He explains where he agrees and where he disagrees. Learn more at http://www.rickersonrenovation.com/ or https://www.pioneer-realty.com/charlie-rickerson This podcast is produced by Orange Cattle. (https://www.orangecattle.com/)…
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On episode 5, Charlie gives us his top 3 favorite HGTV shows and why. Plus, a fourth show he is not such a big fan of. Learn more at http://www.rickersonrenovation.com/ or https://www.pioneer-realty.com/charlie-rickerson
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The Unicorn Marketing Theory: 10 Ways to Find Content That Will Perform in the Top 1 percent
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On today’s edition of GMSM, we focus on content creation within digital marketing. Our article comes from Larry Kim at INC.com. The article’s title is “The Unicorn Marketing Theory: 10 Ways to Find Content That Will Perform in the Top 1 percent”. https://www.inc.com/larry-kim/the-unicorn-marketing-theory.html
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What You Could Be Doing Different To Market Your Business On Social Media
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We lead off this week with John Stevens from Adweek.com. Today we read his article titled “5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI.” https://www.adweek.com/digital/5-mistakes-small-businesses-make-that-cripple-their-social-media-advertising-roi/ <!-- /* Font Definitions */ @font-face {font-family:"Cambria…
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Need Tips Marketing Your Franchise? This Might Help
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This morning we examine how Netflix markets their brand on Social Media, where their approach is as unique as their business model. Our article is found on Ad Week and is written by John Stevens. The article is called “5 Social Media Marketing Lessons From Netflix”. https://www.adweek.com/creativity/5-social-media-marketing-lessons-from-netflix/
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Need Help with B2B Marketing? Use These Strategies
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Seth Godin Warns of Adding to the Social Media Noise
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Gary Vee Says Businesses Should Approach Digital Content Like a Magazine
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Today on GMSM we hear from author Shane Schick at the B2B News Network about a recent keynote he heard from Gary Vaynerchuk. The article is titled “Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple.” You can find more from Shane Schick on Twitter @shaneschick as well as on LinkedIn and at b2bnn.com https://ww…
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Instagram Grabbing Attention with Instagram TV
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Social Media Marketing Strategy That Drives Sales
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This Friday edition of Good Morning Social Media reads from Jonathan Long on Entrepreneur.com about social media marketing strategy that drives sales. The article is titled, "5 Social Media Tips to Help You Drive Sales. To learn more from articles like this subscribe to the Good Morning Social Media podcast on iTunes and Google Play. https://www.en…
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Have You Considered These Marketing Platforms? If Not, You Should
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Today we continue with a social media marketing series from Kate Harrison at Forbes.com. Today’s article is titled, "Top Social Media Tips For Every Platform Part 2: YouTube, LinkedIn, Snapchat and Pinterest". To learn more from articles like this subscribe to the Good Morning Social Media podcast on iTunes and Google Play. https://www.forbes.com/s…
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In episode 4 of Search Real Estate, Charlie shares his wisdom on house flipping and rental investments. Plus, he tells us about his house flipping smell test. And then we search "House Flipping". Google Trends search: House Flipping (7:01) Trending topics resulting from this search... 1) What to avoid in Flipping? (7:24) *Variables to consider... H…
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Is Your Business Using Facebook, Twitter, and Instagram Correctly?
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I’m Tad a content manager from Orange Cattle and on this podcast we dig up social media marketing articles to help market your business, brand, and message. Today’s social media article comes to you from Kate Harrison at Forbes.com. Forbes is doing a series on social media marketing. Today’s article is titled, "Top Social Media Tips For Every Platf…
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The Current Real Estate Market - Episode 03
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In episode 3 of Search Real Estate, Charlie talks about the current real estate market and how that applies to staging, condos, renting and millennials. And then we search "Real Estate Market". Google Trends search: Real Estate Market (6:44) Trending topics resulting from this search... 1) Townhomes (7:29) 2) Homestead Exemption (13:58) 3) Interest…
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In episode 2 of Search Real Estate, Charlie talks about how to navigate the world of renovation and flipping without the help of YouTube, the do's and do not's of renno, and then we search "home renovation". Google Trends search: home renovation (12:35) Trending topics resulting from this search... 1) DIY (13:13) 2) Cost (19:07) 3) Buying a second …
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In episode 1 of Search Real Estate, Charlie Rickerson(our real estate expert) tells us how it all got started for him in real estate, first time home buying do's and do not's, and then we search "buying a home". Google Trends search: buying a home (15:20) Trending topics resulting from this search... 1) Buying with bad credit (15:32) 2) Investing (…
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