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Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s d ...
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert. Each episode de ...
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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PPC Unleashed

Xavier Mantica

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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is current ...
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Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
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Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task. The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly ...
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Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace. Get your first month of PlayAbly free by mentioning this podcast during your free demo.
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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "…
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Is your marketing sending the right message? Join me in this episode to explore how powerful positive messaging can be in creating client connections and driving success. I'll challenge your fear-based marketing, showing how mindset, confidence, and vision shape the way clients respond to your brand. From case studies to practical tips, discover ho…
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In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful con…
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In this strategic episode of The Scaling Season, I dive deep into the YouTube vs Facebook ads debate, providing a comprehensive comparison for scaling businesses. 📲 Want expert help navigating the YouTube vs Facebook ads landscape? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call Are you torn between YouTube and Faceb…
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What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors? Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how social listening goes beyond mere monitoring to provide strategic insights that can keep your firm ahead of the c…
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Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…
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In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can l…
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Black Friday Episode 1 of a 3 Part Series In this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out…
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Are you avoiding sales calls because you think they're outdated or unnecessary? Think again! In this episode, I'll share my impressive 55-83% booking rate and reveal how sales calls became my secret weapon for business growth. Learn practical strategies for conducting effective sales calls, from preparation to follow-up, and discover why looking "n…
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In this eye-opening episode of The Scaling Season, I cut through the noise and reveal the Facebook ad metrics that truly matter for scaling businesses. 📲 Want expert help focusing on the metrics that matter? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call Are you drowning in a sea of Facebook ad metrics, unsure which…
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Subscriber-only episode Google Ads: Key Ad Writing Tactics Join me, Toby Rosen, as we dissect the art of crafting ads that rise above the clutter, leveraging contrast to make your firm stand out in a competitive market. We'll explore how to create campaigns that not only compete but dominate by instilling confidence and building genuine connections…
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Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…
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In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page into a true conversion powerhouse. For eCommerce brands, we'll also discuss how ecommerce gamification, s…
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Are you guilty of playing small with your business? If your ideal clients don't know what you offer, they can't buy from you! In this episode, I tackle the common challenge of under-promoting your business and share practical strategies to get your offers in front of the right people. From crafting clear messaging to utilizing multiple platforms, y…
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In this episode of The Scaling Season, I dive deep into the science of testing Facebook ads to dramatically improve your click-through rate. 📲 Want expert help implementing these CTR-boosting tests? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call Is your Facebook ad click-through rate (CTR) stuck in the mud? You're s…
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The Role of Webinars in Legal Marketing Join our host, Toby Rosen, as we explore how webinars have become an essential tool for law firms. Discover how webinars can help establish your firm’s credibility, showcase thought leadership, and build trust and authority through live, interactive sessions. We cover how to effectively use webinars as a cost…
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…
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In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and unique insights from their meetings with top brands. Seema discusses the growing demand for gamified shopping ex…
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Are you struggling to make your online challenge stand out in a crowded digital space? In this episode, I'll share innovative strategies for promoting your challenge and maximizing its impact. From leveraging existing assets like thank you pages to mastering paid advertising, you'll discover how to attract the right participants and nurture them lo…
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In this episode of The Scaling Season, I reveal five crucial Facebook ad tests that can dramatically improve your campaign performance. 📲 Want expert help implementing these tests? Get Me and my Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call Are your Facebook ads underperforming? You're pouring money into campaigns, but you…
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What is Personalization in Email Marketing? Join our host, Toby Rosen, as we guide you through the art of crafting emails that not only capture attention but also build trust in your legal practice. Imagine your emails standing out in an overcrowded inbox, leading to increased open rates, improved conversion rates, and ultimately, stronger client r…
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…
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Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing. Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads. They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversio…
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In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover why relying solely on ad spend can limit your growth and how a strategic SEO approach using blog posts ca…
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Are you struggling to effectively communicate what your business does? Discover how crafting a compelling story can transform your marketing efforts and skyrocket your success. In this episode, Kris Jones, StoryBrand guide & Founder of Red Door Designs, shares her journey from design expert to storytelling maven, revealing how the right narrative c…
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why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a sim…
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In this value-packed episode of The Scaling Season Podcast, I dive deep into scaling your Facebook ad budget from $100 to $1,000 a day without tanking your ROAS. 📲 Ready to scale your ads with expert help? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call In this episode, you'll learn: - The crucial mindset shift neede…
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In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the gaming industry, John shares insights into the most common pitfalls ecommerce businesses face when migrat…
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What is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant? Join our host, Toby Rosen, as we unlock the secrets of transforming stale legal marketing content into fresh, engaging material that captivates your audience. By conducting comprehensive audits with tools like Google Analytics, you'll learn how to pinpoint high-p…
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This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding! Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g Submit a Question - https://www.paidsearchpodcast.com Tw…
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In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic soluti…
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I see so many ads out there that just miss the mark, and I want to save you from making those same mistakes! In this episode, I'm shining a light on the common pitfalls that can derail your advertising efforts and sharing how to fix them. When you invest your hard-earned money into ads, you deserve to see results. I’ll guide you through the crucial…
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In this episode of The Scaling Season, I reveal game-changing strategies for crushing the 2024 holiday season with Facebook Ads. I cover: - The Early Bird Strategy: Why starting your holiday campaigns early is crucial - The Power of Storytelling in Holiday Ads: Creating emotional connections that drive sales - Mastering Holiday Promotions: Value-ba…
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Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first …
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In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and u…
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Subscriber-only episode How Do I Set Up a High-Converting Funnel? Can you imagine transforming your legal practice with a marketing funnel that consistently converts leads into clients? In this episode we're uncovering the essential building blocks of creating high-converting marketing funnels specifically designed for law firms. We'll walk you thr…
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Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/Paid…
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In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insights into how the brand’s challenges, loyalty programs, and community-building tactics keep members coming back for…
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Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I’m diving into the biggest messaging mistake I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up. We’ll chat about …
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In this episode of The Scaling Season, I dive deep into why Facebook Ads are set to be the best money-making opportunity in 2025. I cover: - The evolution of Facebook's AI and how it's revolutionizing ad targeting - How privacy changes are creating opportunities for savvy advertisers - Real-life case studies of businesses scaling with Facebook Ads …
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What is Gamification in Marketing, and Can It Be Applied to a Law Firm’s Client Engagement Strategy? Join our host, Toby Rosen, as we discover how gamification—usually reserved for tech and entertainment sectors—can be your secret weapon in boosting client interaction and loyalty. By thoughtfully planning and executing these gamification strategies…
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Why is your marketing no longer working? What should you do to fix it? Is your once-reliable marketing suddenly hitting a wall? You're not alone. In this episode of The Scaling Season Podcast, I'm diving deep into the silent killers of marketing effectiveness and revealing the strategies you need to get back on track. Drawing from over a half a dec…
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In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Do…
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In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives,…
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Ever feel like your brain is in overdrive, running in ten different directions at once? Trust me, I’ve been there. In this episode, I’m sharing my journey as a business owner with ADHD. I’ll talk about my diagnosis, how it’s impacted my life, and the strategies I’ve developed to not only manage it but thrive in my business. I’ll walk you through th…
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice? Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources that will elevate your firm's reputation and deepen client relationships. We'll guide you through innovative strate…
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Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…
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Can a "dead" email list really be resurrected into a cash-generating powerhouse? In this episode of The Scaling Season Podcast, I'm revealing how we turned a client's dormant email list into a goldmine, skyrocketing their sales by an astounding 1200% in just two weeks! If you got value from this episode, it would mean the world if you leave us a re…
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Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any …
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