We share our thoughts and ideas on how to grow a business.
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Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
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Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
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The Vertical Relationship Show: Relationship Goals, Healing Trauma, Biblical Counseling, Dating Advice & Christian Marriage
Melia Diana- Christian Counselor. Biblical Therapist. Relationship & Dating Coach for HSP’s. Best-Selling Author. Inner Healing Facilitator. Spiritual Warfare Specialist. Prophetic Ministry Founder & Mentor
***Top 1.0% Global Podcast*** Need GODLY relationship advice? Are their areas of your life that need authentic HEALING from trauma? Struggling with sensitive EMOTIONS and FEELING as an HSP? Desire to have a stronger Vertical Relationship with JESUS? And fed-up of living in bondage of the enemy? I get it! I went from a hot mess to totally blessed. Truth… We all have hidden wounds that lie deep within our wounded soul. These soul wounds have to be purged, removed, and cleansed with GOD in orde ...
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This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each ...
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EPS 187- PROPHETIC WARNING: Judgment is Coming; Sounding the Alarm for Broken Covenants & Idols!
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Judgment is coming! The Lord is crying out for His sons and daughters to get right with Him... God is sounding the alarm for broken covenants; an agreement with God, a promise to forgive our sins and restore fellowship with those who turn their heart towards Him. Jesus is the mediator of the new covenant. Yet, many Christians are not abiding and co…
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Episode 23: How A Content Strategy Evolves Over Time
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In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves. How a content strategy evolves: Tier 1: Testing ability and time to rank Tier 2: Scaling Tier 3: Maintaining/Defending rankings We share our thought process around how to test …
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EPS 186- Unhealed Trauma will cause SOUL WOUNDS in your Relationships
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No matter if your single or married... You have a responsibility to heal your soul wounds if you desire to have thriving relationships upon your life. Unhealed trauma is an open door for the devil to cause havoc in your relationships and health. Let's not forget that unhealed trauma will also stunt your healing progression causing discord in every …
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Episode 22: Why Most Companies Shouldn't AB Test to Improve Conversions (And What to Do Instead)
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In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts. Devesh explains why for most companies, it doesn't make sense to AB test. We share that reasoning and then we t…
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EPS 185- PROPHETIC WORD: Rahab Spirit brings STRIFE in Relationships & Inhibits Crossing Over
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When you think of Rahab, you most likely think of the prostitute who helped hide the Israelite spies from the enemy. (See Joshua 2). But that is not the Rahab I’m talking about … The Lord revealed a water spirit named Rahab; hovering over cities, countries, states, and nations, affecting people worldwide! Rahab is a prideful, quarrelsome, arrogant …
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Episode 21: May Agency Update- New Record Highs + Marketing and Churn Update
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In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.By Benji Hyam and Devesh Khanal
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EPS 184- PROPHETIC WARNING: Chosen Ones falling into Witchcraft
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Listen up .... God's Chosen Ones! Our Lord and Savior takes witchcraft very seriously. Point blank- it's forbidden. (See Deuteronomy 18:10-12). Friends, we can't be half in the world and half in Christianity and think the Lord is going to bless and protect us for being disobedient to His Commandments. Especially, His chosen ones who He has called t…
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Episode 20: How to Interview Subject Matter Experts and Add Differentiation to Articles
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When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video, we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for …
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EPS 183- Healing TRAUMA Hurts; Conviction for your SOUL
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Let's be honest... Healing trauma hurts! Nobody loves to have their weaknesses and strongholds exposed to the light for correction. Being convicted in your spirit is not fun, but the truth is what will free your soul from the bondage of the enemy! Remember: All Scripture is inspired by God for correction and to teach us His truth so we can realize …
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Episode 19- Do we take this series in a different direction?
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Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement. We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path. If you've enjoyed certain episodes…
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EPS 182- Hidden Dangers of the ENNEAGRAM; Christians Be Aware!
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Truth be told, if you call yourself a Christian, you should NOT be messing around with the Enneagram! Yet, it's commonly being used worldwide in churches, Christian counseling services, business events, and Kingdom conferences. Even popular Christian book publishers are promoting this New Age tool. Be careful, my friends! The Enneagram is dangerous…
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Episode 18 - Hiring Your First Head of Marketing and What They Should Do in the First 90 Days
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Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer. What is the right profile of the marketer you should hire? What should that marketer focus on in the first 90 days? How should they think about what marketing channels to focus on? What's a good budget to start …
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EPS 181- PROPHETIC WORD: The Consequences of Disobedience to GOD
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A worldwide shaking is happening ... this nation is under the consequences of disobedience to God. The Lord's anger is fierce, and He expresses great frustration with false prophets, pseudo teachings, the worshipping of other gods, disobedience to His Word, and the prevalence of treachery in the world. Melia emphasizes the need for repentance and f…
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EPS 180- How Deep are your Spiritual ROOTS; Examining your Relationship with JESUS
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Just as trees requires clean and properly soiled roots to bear good fruit, we must examine our own rooting system, if we want to become a replica of Jesus Christ. We must ask ourselves: Are we rooted in God or the things of this world? Don't settle for surface-level Christianity! Just like tree roots go deep into the ground to obtain water and nutr…
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Episode 17 - How to Write Non-Basic SEO Content (Even With Basic SEO Keywords)
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In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles. We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have…
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EPS 179- Spirit of Unforgiveness: Bitter Poison for our SOUL
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Is it hard for you to forgive someone who betrayed you? Double-crossed you? Cheated on you? Lied to you? I bet! Who really feels like forgiving someone who did us wrong... But, did you know that unforgiveness leads to bitterness and resentment? These unhealthy emotions will turn in bitter poison for our soul without healing and truly forgiving some…
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Episode 16: April Recap - Our Highest Client Count and Revenue Ever
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In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.By Benji Hyam and Devesh Khanal
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EPS 178: Deciphering between OVERT vs. COVERT Narcissist in your RELATIONSHIPS
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No doubt... and form of narcissism is emotional abuse! Narcissistic personality disorder is a mental health condition in which people have an unreasonably high sense of their own importance. Narcissist men and women see everything from a question, “how does this affect me” perspective? This deeply hurts others and lacks genuine empathy. Underneath …
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Episode 15: Disruption Stories - What They Are and How to Write Them
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In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story. Then we share a couple of other examples of disrupt…
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EPS 177- PROPHETIC WORD: God is Testing His Remnant with FIRE!
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God is testing your character. Testing your obedience. Testing your faithfulness. Testing your heart ... Just because you’re a chosen one, a prophet of the Lord, a Christian leader; does not mean you’re saved from persecution or suffering. In fact, you will suffer more for being a mouthpiece of the Lord. The Lord is weeding out the pure and impure.…
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Episode 14: Can SEO Content also be Thought Leadership Content? Our Thoughts.
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Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank. We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we…
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EPS 176- PROPHETIC WORD: Prophets Protect God's Vineyards; it’s Time to Sickle the Harvest!
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Back in December of 2023 the Lord started giving me prophetic dreams and messages about vineyards! Vineyards represent the nation of Israel and exists to glorify God and point people back to Him. I started to "see" and "hear" His timely Word as a repetitive confirmation. When the Lord confirms; it's a prophet’s job to go forth and tell people what …
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Episode 13: March Recap, A New Record High in Sight?
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March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note. We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing. Enjoy.…
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EPS 175- The Role of a PROPHETIC WATCHMAN; Sound the Alarm & Guard the Gates!
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Understanding the role of a prophetic watchman is vital for our nation! A watchman is a chosen prophetic vessel picked and appointed by God to guard, guide, warn, and protect people. Prophetic watchmen are called to sounds the alarm, blast the trumpet, and cut off evil intrudes from getting inside the heavenly gates. Watchmen have keen discernment,…
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Episode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4
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LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate. When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content." In this video, we break down why that argument …
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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy
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In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…
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EPS 174- Understanding GASLIGHTING Techniques in your Relationships
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Are you an easy target for gaslighters? Gaslighting techniques can easily slide into your relationships ... thinking you're the crazy one! These psychological tactics undermines one's perception of reality, causing confusion and self-doubt. These kind of behavior patterns deeply affect your personal and professional relationships, targeting your se…
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Episode 11- Scaling Writing Operations by Hiring an Editor
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In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere. We propose the options of hiring an outside agency to help with edit…
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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach
1:04:57
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In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…
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EPS 173- Healing your WOUNDED SOUL takes Internal Work; More than Superficial Beauty!
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Striking our ego does not come from a thumbs up, smiley face, or heart on social media. Truth be told, for true healing to take precedent in our lives; internal healing must be initiated. Healing your wounded soul takes internal work, not superficial pictures of you flexing in the mirror. Yikes! It's more than external beauty. It's our inner beauty…
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Episode 10 - Creating A Content Strategy for a New Business and Our Disruption Story Framework
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In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content. As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about …
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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing
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In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…
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EPS 172- Activate your FAITH for Emotional & Physical HEALING
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It's a CHOICE to Believe God is HEALING you! Your faith must be activated, it must supersede head knowledge or any naysayer throwing doubt your way. The enemy's desire is to have you focus on your symptoms rather than your emotional and physical healing. Unfortunately, this kind of negative thinking only takes your focus off God! You must trust God…
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Episode 9- February Monthly Recap: We Need to Free up Devesh's Time From Editing.
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In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a software development company, and then we spend a lengthy time discussing if we should hire an editor. The main …
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130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
1:15:35
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Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP chang…
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130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
1:15:35
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Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP chang…
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EPS 171- PROPHETIC WORD: Deaf & Dumb spirits; the Veil that covers Hearts and Minds
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Many walk around oblivious that the spiritual realm is no big deal−a myth buster. I've been hearing the Lord whisper to me about deaf and dumb spirits blocking people's ears and eyes; an invisible veil over many minds and hearts. Yes, even Christians! Essentially, the veil that covers our mind and heart needs to be removed when dealing with the spi…
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Episode 8 - How We Prove the Value of SEO and Content Marketing to Clients
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Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer. We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads…
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EPS 170- PROPHETIC DREAM: Leviathan & Python spirit Revealed in the Sky!
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The Lord revealed two high-ranking territorial spirits affecting our nations! While both slithery serpents seem innocent and genuine ... underneath their scaly surface is deception and pride. Furthermore, Melia unpacks the global epidemic of demonic influence, particularly in Christian leadership, and its negative impact on marriages, ministries, a…
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Episode 7 - How We're Getting SEO Rankings Back for Clients
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In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and how there was a need to get rankings back up. David shares the approach he took on two different accounts t…
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EPS 169- Simple Breakdown of "The 3 Heavens" and Hierarchy Status
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Ever wondered about the heavenly realms? Many scholars believe there are three heavens; I believe this to be true as well. The very first sentence in the Bible mentioned the word heavens. “In the beginning God created the heavens and the earth” (Genesis 1:1). We must understand God’s Kingdom is highly structured. Satan’s kingdom is the sphere of de…
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Episode 6 - Should We Start A New Service Offering?
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In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. We debate whether we should create a new service offering to take on the new client. Content brand post: https://www.growandconvert.com/content-marketing/content-brand/ Timestamps: 0:00 Episode Preview…
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EPS 168- PROPHETIC WARNING: Nationwide Outages & Isolation Strategies from the Enemy!
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The devil is trying to cut off our communication with others ... Put us more in isolation and cast a spirit of fear upon our lives! Covid worked for a bit, and now testing the waters again, with total isolation from our loved ones. The Lord gave me many prophetic dreams about the weather; hurricanes, flooding, and specifically 4 tornadas in Florida…
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129: Helpful Content Update Recovery and More w/Kristine Schachinger
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Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content …
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129: Helpful Content Update Recovery and More w/Kristine Schachinger
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Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content …
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Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.…
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Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.…
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