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Episode 20: How to Interview Subject Matter Experts and Add Differentiation to Articles
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When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video, we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for SEO bottom of the funnel keywords.
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