We share our thoughts and ideas on how to grow a business.
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Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. We’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.
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Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.
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Episode 27- How We Improved Blog Post Conversion Rates by 66%-950% Through Writing
47:48
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Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters. Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion ra…
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Episode 26: Brand Marketing vs. Performance Marketing. Which is better?
44:25
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A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing. Marketers are taking to Twitter and LinkedIn to take sides: "See, this is why you should focus on brand marketing" - Brand M…
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Episode 25: June and July Agency Update - New Record Highs & Is the Economy Playing into Growth?
33:05
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Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go. In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing. Specifically: - How we…
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Episode 24: How Long Does it Take to Get SEO and Content Marketing Results?
47:08
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We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it: 1. What is the definition of results? 2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc. 3. How many conver…
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Episode 23: How A Content Strategy Evolves Over Time
1:01:23
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In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves. How a content strategy evolves: Tier 1: Testing ability and time to rank Tier 2: Scaling Tier 3: Maintaining/Defending rankings We share our thought process around how to test …
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Episode 22: Why Most Companies Shouldn't AB Test to Improve Conversions (And What to Do Instead)
51:00
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In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts. Devesh explains why for most companies, it doesn't make sense to AB test. We share that reasoning and then we t…
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Episode 21: May Agency Update- New Record Highs + Marketing and Churn Update
27:39
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In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.By Benji Hyam and Devesh Khanal
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Episode 20: How to Interview Subject Matter Experts and Add Differentiation to Articles
43:09
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When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video, we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for …
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Episode 19- Do we take this series in a different direction?
23:45
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Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement. We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path. If you've enjoyed certain episodes…
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Episode 18 - Hiring Your First Head of Marketing and What They Should Do in the First 90 Days
1:02:30
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Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer. What is the right profile of the marketer you should hire? What should that marketer focus on in the first 90 days? How should they think about what marketing channels to focus on? What's a good budget to start …
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Episode 17 - How to Write Non-Basic SEO Content (Even With Basic SEO Keywords)
46:38
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In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles. We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have…
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Episode 16: April Recap - Our Highest Client Count and Revenue Ever
28:18
28:18
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In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.By Benji Hyam and Devesh Khanal
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Episode 15: Disruption Stories - What They Are and How to Write Them
23:34
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In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story. Then we share a couple of other examples of disrupt…
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Episode 14: Can SEO Content also be Thought Leadership Content? Our Thoughts.
41:18
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Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank. We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we…
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Episode 13: March Recap, A New Record High in Sight?
19:03
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March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note. We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing. Enjoy.…
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Episode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4
46:56
46:56
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LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate. When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content." In this video, we break down why that argument …
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Episode 11- Scaling Writing Operations by Hiring an Editor
42:50
42:50
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In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere. We propose the options of hiring an outside agency to help with edit…
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Episode 10 - Creating A Content Strategy for a New Business and Our Disruption Story Framework
36:39
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In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content. As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about …
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Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust
26:48
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This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Chang…
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Episode 9- February Monthly Recap: We Need to Free up Devesh's Time From Editing.
27:56
27:56
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In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a software development company, and then we spend a lengthy time discussing if we should hire an editor. The main …
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Episode 8 - How We Prove the Value of SEO and Content Marketing to Clients
45:40
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Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer. We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads…
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Episode 7 - How We're Getting SEO Rankings Back for Clients
58:01
58:01
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In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and how there was a need to get rankings back up. David shares the approach he took on two different accounts t…
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Episode 6 - Should We Start A New Service Offering?
20:15
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In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. We debate whether we should create a new service offering to take on the new client. Content brand post: https://www.growandconvert.com/content-marketing/content-brand/ Timestamps: 0:00 Episode Preview…
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Episode 5: Our Highest Client Count, Ever?!?! (Monthly Recap)
39:54
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In Episode 5, we recap our first month since starting our challenge. We grew the highest amount in one month since starting our agency. We share our client count, where the mix of revenue is coming from and then analyze the 3 new clients that signed on for February.By Benji Hyam and Devesh Khanal
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Episode 4: When is the right time to build processes?
38:12
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In Episode 4, one of our strategists is having trouble with an article interview and Devesh needs to jump in and take over the interview to steer it in the right direction. We ask the question, is this a good use of Devesh's time? We haven't really built any processes around interviewing, do we now need to build more training or processes around in…
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Episode 3: Houston, We Have A Churn Problem
36:35
36:35
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After doing some analysis on clients that dropped in 2023, we realized that we have an issue with our churn rate. On average, clients stick with us for 12 months, which in other words means: we turn over all of our clients every year. In Episode 3, we talk through various ways to improve our churn rate: From changing pricing, to contract length, to…
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Episode 2: A Client Isn't Happy With Their First Article. What Do We Do?
39:29
39:29
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We signed a new client on a year long contract, sent them the first article and they weren't happy with it. On top of that, the strategist and writer that was managing the account didn't feel like they were a good fit to keep running the account. In Episode 2, we talk through what we did to resolve the situation. We weighed various options from: 1.…
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Episode 1: Announcing Our New Public Challenge: Doubling our Agency in 2 Years
1:01:26
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We're starting a new series where we document our journey trying to double the size of our agency over the next couple of years. This is episode one of the series where we explain why we're ready to scale our business, what our goals are, and why were documenting the journey on Youtube. Then we do a deep dive into our business during 2023, share wh…
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Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
31:18
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This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his cont…
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$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty
46:22
46:22
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"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore you…
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Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)
15:10
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We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your…
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Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)
45:52
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I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics: How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In…
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6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)
41:49
41:49
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OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differen…
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3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2
20:27
20:27
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“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get …
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How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1
24:25
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Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, upd…
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How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS]
39:57
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Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out co…
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How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io]
40:14
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Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copy…
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How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)
20:11
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We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords. We discuss: What types of keyword drive conversions? (It's not just bottom-of-funnel!) How to find high-converting keywords in your niche (Full article contains modifiers to use in your research) Why it's important to craft …
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How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)
43:23
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This case study is about an underdog website. A new company, launching into a competitive niche and winning some of those most difficult keywords. Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on: Thorough, well-crafted content Superior UI/UX designs Scalable link building CRO techniques These are the core tenants …
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How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)
18:38
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Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results. In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building a…
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Scaling LivingCozy.com to 335,000 Monthly Page Views with Expert Content [Ash Read, Co-Founder at 937 Media. Ex-Buffer Editorial Director)
42:31
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I had an amazing conversation with Ash Read this week on the show. For those of you who know the software company Buffer, Ash was their Editorial Director for 6 years. So, you know, this is going to be an episode where you'll about scaling traffic with quality content systems. Since 2020, Ash has been building a niche blog empire. Starting with Liv…
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Google's E-E-A-T: What is The New E and How to Demonstrate It in an AI World [Olga Zarr, SEO Consultant]
27:01
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Learn about E-E-A-T and how to demonstrate it with SEO expert, Olga Zarr. Topics: What is E-E-A-T? Does it matter for everyone? How can I demonstrate it to Google? Key Links: Mentioned SEO brief template Read this in article format. Become a How the F*ck member & unlock 30+ SEO case studies.
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Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
59:09
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Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more. During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy). "By the time I left…
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Part 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast
24:46
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In the final episode with Adam Smith, we look at the keyword research system behind his "beast" SEO case study. Here's the background on the niche site: He bought an aged domain (DR 27) He wrote 4 million words (2,300 blog posts) It's currently at ~40,000 monthly visitors in <6 months We've already heard: How to identify a profitable niche to targe…
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Part 2: How to Choose a Profitable Niche That You Can *Actually* Win (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast
21:34
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More with Adam Smith! This time? The hardest part of niche blogging: Actually choosing a sub-niche you don't regret. This is the best methodology I've seen to find areas of traffic you can win, quickly. Adam tells us how to take a data-led approach to this. The savvy ones of you out there will have already noticed—this methodology (for finding unta…
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Part 1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast
32:56
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This week, I caught up with niche website expert, Adam Smith, to learn how to use aged domains to accelerate traffic-building success. Expert to learn: What is an aged domain? What use cases do they have in SEO? How can you evaluate them properly (9-step process) so you don't buy a red flag domain? How to implement them without Google knowing (the …
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Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years (Eliana Atia and Zoe Averbuch, Monday.com SEO & Content Leadership)
46:52
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In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months). In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO. We learned how Monday worked with the content production company, Codeless.io, to make u…
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Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)
39:21
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Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months. The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian. In this week's SEO case study, we learn how Aura …
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How to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz)
44:06
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Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template — In SEO, creating quality, experience-driven content has never been more important. It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization. You need to differentiate your str…
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How This Bootstrapped Help Desk Software has Lasted over 10 Years Against VC Backed Competitors
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In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more. We get into the details about what he did in the early days to launch his company, why he never really had a focus on m…
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