The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)
Manage episode 356686713 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months.
The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian.
In this week's SEO case study, we learn how Aura approached content. Everything from their publishing schedule to why they built a YouTube channel.
Key questions:
- What is "introductionless content?"
- Why do brands need to move into video NOW?
- What do most companies get wrong about keyword research?
- How to do backlink building in 2023
- The power of empathy in content
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
Share
Manage episode 356686713 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months.
The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian.
In this week's SEO case study, we learn how Aura approached content. Everything from their publishing schedule to why they built a YouTube channel.
Key questions:
- What is "introductionless content?"
- Why do brands need to move into video NOW?
- What do most companies get wrong about keyword research?
- How to do backlink building in 2023
- The power of empathy in content
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
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Similar to How the Fxck SEO Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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