The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz)
Manage episode 356072772 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template
—
In SEO, creating quality, experience-driven content has never been more important.
It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization.
You need to differentiate your strategy. Fast.
Great content that *actually* wins in the next 5-10 years needs to be the kind of stuff that you bookmark and come back to read. It needs to go the extra mile.
In short, it needs to follow the LEMA framework. Logic. Explicitness. Memorable. Action.
Find out what this means and exactly how to use it in your content in this week's interview with Lily Ugbaja.
She's written for Zapier, WordPress, Databox, Animalz, and Hubspot. And she knows how to make remarkable content.
Mentioned article: The Idea Farm by Animalz https://www.animalz.co/blog/idea-farm/
—
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
Share
Manage episode 356072772 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template
—
In SEO, creating quality, experience-driven content has never been more important.
It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization.
You need to differentiate your strategy. Fast.
Great content that *actually* wins in the next 5-10 years needs to be the kind of stuff that you bookmark and come back to read. It needs to go the extra mile.
In short, it needs to follow the LEMA framework. Logic. Explicitness. Memorable. Action.
Find out what this means and exactly how to use it in your content in this week's interview with Lily Ugbaja.
She's written for Zapier, WordPress, Databox, Animalz, and Hubspot. And she knows how to make remarkable content.
Mentioned article: The Idea Farm by Animalz https://www.animalz.co/blog/idea-farm/
—
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
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Similar to How the Fxck SEO Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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