The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist]
Manage episode 355431334 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies.
He helped this company grow from £80m monthly revenue to ~£100m in 12 months.
When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technical issues, content strategy needs, and best practices to implement across the board.
We look at what those SEO implementations were and why they were pivotal to success.
Think: GeoTags; Category page design; Content strategy; Backdoor link building.
Watch extra videos, get concepts explained, and deep dive into this full strategy in the premium case study.
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Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
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Manage episode 355431334 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies.
He helped this company grow from £80m monthly revenue to ~£100m in 12 months.
When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technical issues, content strategy needs, and best practices to implement across the board.
We look at what those SEO implementations were and why they were pivotal to success.
Think: GeoTags; Category page design; Content strategy; Backdoor link building.
Watch extra videos, get concepts explained, and deep dive into this full strategy in the premium case study.
--
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
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Similar to How the Fxck SEO Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
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continue reading
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…
continue reading
1
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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