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0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)

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Manage episode 355431335 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.

In this episode, we learn:

  • How Cazoo built a customer-centric organic strategy for the long-term
  • Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
  • The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO

This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.

--

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

  continue reading

77 episodes

Artwork
iconShare
 
Manage episode 355431335 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.

In this episode, we learn:

  • How Cazoo built a customer-centric organic strategy for the long-term
  • Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
  • The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO

This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.

--

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

  continue reading

77 episodes

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