The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)
Manage episode 353448449 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bonus: Find the full content operations guide here.
This week I’ve got a very special guest Gordana Stretenovic from Workello.
Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.
At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.
To get an operation like that producing high-quality content you need:
- Hiring processes
- Enablement docs
- Templates to follow
- And a tech stack to support you
In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.
Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
Share
Manage episode 353448449 series 2734326
Content provided by Ben Goodey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Goodey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bonus: Find the full content operations guide here.
This week I’ve got a very special guest Gordana Stretenovic from Workello.
Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.
At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.
To get an operation like that producing high-quality content you need:
- Hiring processes
- Enablement docs
- Templates to follow
- And a tech stack to support you
In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.
Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episodes
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Similar to How the Fxck SEO Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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