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50,000 watts of gearhead terror. We’re the talk radio blowtorch you want, chock-full of cars, trucks, beers and guns since 2009. We'll be your go-to for gearhead get-some, full of the sliciest canyon carving, dirtiest off-roading, biggest calibers, hairiest sasquatches, loudest explosions, plus the best epic fails, smoking rubble and blue-collar awesomesauce since Top Gear full of beer.
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The Big Promo Cast is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies. We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom merchandise as strategic tools to promote their products and services, enga ...
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Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes u…
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Gearhead Consultants and Garage Hour hosts Justin Case and Marking Time met up high above the city to watch it all burn during our recent eclipsalypse. Rounds were chambered, pizza from Sprouts was et, and beers from Red Leg, Pike’s Peak, Outer Range and Dry Dock were sipped, but unfortunately, no pepperoni armed pajama perp apocalypse was thwarted…
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Gearhead Consultants and Garage Hour hosts Justin Case and Marking Time met up high above the city to watch it all burn during our recent eclipsalypse. Rounds were chambered, pizza from Sprouts was et, and beers from Red Leg, Pike’s Peak, Outer Range and Dry Dock were sipped, but unfortunately, no pepperoni armed pajama perp apocalypse was thwarted…
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In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy. - Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's …
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So much good stuff… From better and worse James Bonds (Connery versus Moore, the right and wrong Brosnhan… Brosnan… Brosnahan…. Remington Steele, and the “other” Bonds) to Lotus Esprit (and which one) versus DB5, DB7, 750, and AMX versus Javelin, the Gearhead Consultancy promises to ricochet off the point. Bond guns. Bond villains. Octopussy versus…
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So much good stuff… From better and worse James Bonds (Connery versus Moore, the right and wrong Brosnhan… Brosnan… Brosnahan…. Remington Steele, and the “other” Bonds) to Lotus Esprit (and which one) versus DB5, DB7, 750, and AMX versus Javelin, the Gearhead Consultancy promises to ricochet off the point. Bond guns. Bond villains. Octopussy versus…
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…Catching up with the episode backlog - only more to go. Played in and out by Snail (more happy bluesy doom, says Conan), this Garage Hour’s got everything you like. Cars and trucks (why to never buy a rental car, and diagnosing your short-bed problems), beers and guns (well, a ton of Second Amendment info about how states like Colorado and Kalifor…
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…Catching up with the episode backlog - only more to go. Played in and out by Snail (more happy bluesy doom, says Conan), this Garage Hour’s got everything you like. Cars and trucks (why to never buy a rental car, and diagnosing your short-bed problems), beers and guns (well, a ton of Second Amendment info about how states like Colorado and Kalifor…
  continue reading
 
…Like a kid full of candy who won’t shut up and go to sleep, it’s the episode that would’t go to bed - so much doin’ and so little time. Well, it’s done: Hostus Maximus Justin Fort and Porsche Boy JustMark met up in the hills for fine sopressata, Irish whiskey (that loved Justin but hated Mark) and a chat about pocket pistols - commonly called a “m…
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…Like a kid full of candy who won’t shut up and go to sleep, it’s the episode that would’t go to bed - so much doin’ and so little time. Well, it’s done: Hostus Maximus Justin Fort and Porsche Boy JustMark met up in the hills for fine sopressata, Irish whiskey (that loved Justin but hated Mark) and a chat about pocket pistols - commonly called a “m…
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While the cohosts are away building bumpers, bullets and blackout tint, Hostus Maximus will play (with Tomahawk, all show long). Gasoline and caffeine. 7mm-08 and .308. Bourbon and coffee. iMacs, iPhones and iCars (win, win and lose). Automakers losing their electric religion as shoppers lose the fad. Integra and Cutlass. Woke fails at 30,000ft and…
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While the cohosts are away building bumpers, bullets and blackout tint, Hostus Maximus will play (with Tomahawk, all show long). Gasoline and caffeine. 7mm-08 and .308. Bourbon and coffee. iMacs, iPhones and iCars (win, win and lose). Automakers losing their electric religion as shoppers lose the fad. Integra and Cutlass. Woke fails at 30,000ft and…
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What do you get for the episode that has everything? This cut of the Garage Hour with Justin, Justmark and Justcaleb even sports a backup Caleb (in the form of his sensible son Liam), who schools the newbs on smart kid firearm rules, and Justmark on MySpace humor. Just to be thorough, there’s a race report from this year’s 24 Hours at Daytona, a ra…
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What do you get for the episode that has everything? This cut of the Garage Hour with Justin, Justmark and Justcaleb even sports a backup Caleb (in the form of his sensible son Liam), who schools the newbs on smart kid firearm rules, and Justmark on MySpace humor. Just to be thorough, there’s a race report from this year’s 24 Hours at Daytona, a ra…
  continue reading
 
Companies are creatively engaging with their audience with branded merchandise. Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits? These creative campaigns that are making waves. We get a …
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Alien technology (might be fun at parties but probably won’t solve anything). While we’re at it, Hostus Maximus Justin Fort revels in the old Party Point ‘Squatch Runs, Justmark’s M1A, tales of cohosts like The Jaimz and Dirty Dave, crime versus law and order (and citizens living in an upside-down world that makes the Second Amendment even more imp…
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Alien technology (might be fun at parties but probably won’t solve anything). While we’re at it, Hostus Maximus Justin Fort revels in the old Party Point ‘Squatch Runs, Justmark’s M1A, tales of cohosts like The Jaimz and Dirty Dave, crime versus law and order (and citizens living in an upside-down world that makes the Second Amendment even more imp…
  continue reading
 
Who’s doing what this summer? You’d better get some things figured because whether it’s Tail of the Dragon, 24 Hours of LeMans, JF Summit, or just a few runs at Palomar, any high-Q gearhead fun requires a little foresight (even if that just means inflating tires)…. But you’ll need to survive that long to make anything happen, so the Gearhead Consul…
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Who’s doing what this summer? You’d better get some things figured because whether it’s Tail of the Dragon, 24 Hours of LeMans, JF Summit, or just a few runs at Palomar, any high-Q gearhead fun requires a little foresight (even if that just means inflating tires)…. But you’ll need to survive that long to make anything happen, so the Gearhead Consul…
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So much junk in this trunk… Zippos and hippos and chrome-plated nipples, plus a fancy Luftkraft shift knob cohost PK Caleb (ala EAS) bought for the Porsche he hasn’t yet. Hostus Maximus Justin Fort’s reports from the Tanner Gun Show illuminated more than overprices ammo (unless you’re willing to bundle bullets) - yes, used and new pew-pews are star…
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So much junk in this trunk… Zippos and hippos and chrome-plated nipples, plus a fancy Luftkraft shift knob cohost PK Caleb (ala EAS) bought for the Porsche he hasn’t yet. Hostus Maximus Justin Fort’s reports from the Tanner Gun Show illuminated more than overprices ammo (unless you’re willing to bundle bullets) - yes, used and new pew-pews are star…
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Happy New Year! In the first show of 2024, here's what's on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear. Pringles' unexpected partnership with a caviar company demonstrates the effect…
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Some times you feel like a nut (such as after an episode of the Garage Hour), and some times the recording software miscodecs a segment and you have to redrop the file raw. Whoops. So! …Here’s the lost November episode of the show the gearhead goons warned you about - chock full of the goodness you demand - so at least there’s that: making freeways…
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Some times you feel like a nut (such as after an episode of the Garage Hour), and some times the recording software miscodecs a segment and you have to redrop the file raw. Whoops. So! …Here’s the lost November episode of the show the gearhead goons warned you about - chock full of the goodness you demand - so at least there’s that: making freeways…
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Caffiene and Christmas go together (because you can’t handle one without the other), and the Gearhead Consultancy is up to its gills in it to get through this episode. P.K. outrovert Caleb of EAS and Radar Mark, Porsche man and sticker fan, joined Hostus Maximus Justin “Type A” Fort for this pre-holiday freeforall, and it’s got everything. Buying a…
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Caffiene and Christmas go together (because you can’t handle one without the other), and the Gearhead Consultancy is up to its gills in it to get through this episode. P.K. outrovert Caleb of EAS and Radar Mark, Porsche man and sticker fan, joined Hostus Maximus Justin “Type A” Fort for this pre-holiday freeforall, and it’s got everything. Buying a…
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It’s Christmastime, so why not grab the punching handle by the blondes and try the Home Depot China Challenge yourself? …Because the gearheads in your life like what we like, we have ideas: fine waxes (Zymol), special sips (Gilark Creekwater rye whiskey, Axe & Oak, and 291), good tools (used or new, it’s about the function), obscure watches (make t…
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It’s Christmastime, so why not grab the punching handle by the blondes and try the Home Depot China Challenge yourself? …Because the gearheads in your life like what we like, we have ideas: fine waxes (Zymol), special sips (Gilark Creekwater rye whiskey, Axe & Oak, and 291), good tools (used or new, it’s about the function), obscure watches (make t…
  continue reading
 
Ep 176 12-16-2023 In this episode, we unpack three compelling case studies: Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital…
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Yeah, yeah, it’s been too long. …Usual Christmastime to-do list is kicking everyone’s ass. Thankfully, Caleb from EAS in the ‘Springs kicked Hostus Maximus Justin and Gearhead Celebutant Mark’s collective asses back into the studio (over sips at Bristol Brewery), because the Garage Hour is too much candy not to have some. Gearhead location experime…
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Yeah, yeah, it’s been too long. …Usual Christmastime to-do list is kicking everyone’s ass. Thankfully, Caleb from EAS in the ‘Springs kicked Hostus Maximus Justin and Gearhead Celebutant Mark’s collective asses back into the studio (over sips at Bristol Brewery), because the Garage Hour is too much candy not to have some. Gearhead location experime…
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We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favor…
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Okay, busy boy does gearhead goodness: good pipes on slushbox BR-Zs (awww), Volvo households and 244s (turbo!), car racism and Tiptronic, automatic trannies for off-road effect, avoiding Chinese tires, new-car reality versus the electric car market and the “Cold Snap Sprint” (home), the 80-40 ice fog freakout, REI (bad) versus four-wheeling (good),…
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Okay, busy boy does gearhead goodness: good pipes on slushbox BR-Zs (awww), Volvo households and 244s (turbo!), car racism and Tiptronic, automatic trannies for off-road effect, avoiding Chinese tires, new-car reality versus the electric car market and the “Cold Snap Sprint” (home), the 80-40 ice fog freakout, REI (bad) versus four-wheeling (good),…
  continue reading
 
Featured Campaigns: Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time. Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to me…
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Somuchworktodo…. Sorry about the untimely uploads, but the Gearhead Consultancy’s plate doth overfloweth. Now, about some good talk: What happens when a thunderstorm bombs the garage, and what’s the deal when your meat has been froen instead of hitting the ‘fridge fresh? 4Runner trans mounts (and squishy torque specs), stupid Jeepers winning stupid…
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Somuchworktodo…. Sorry about the untimely uploads, but the Gearhead Consultancy’s plate doth overfloweth. Now, about some good talk: What happens when a thunderstorm bombs the garage, and what’s the deal when your meat has been froen instead of hitting the ‘fridge fresh? 4Runner trans mounts (and squishy torque specs), stupid Jeepers winning stupid…
  continue reading
 
When we’re not stripping bolts on Warn hubs and trans mounts, the gearhead goons have a good little bit of info for you on using the right fastener (and not the “it fits” rule employed by the Walkin’ Dude…). There’s also news on robot-controlled semis being permitted on more roads (we’re about two steps from “Maximum Overdrive”, kids), the Goolag s…
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When we’re not stripping bolts on Warn hubs and trans mounts, the gearhead goons have a good little bit of info for you on using the right fastener (and not the “it fits” rule employed by the Walkin’ Dude…). There’s also news on robot-controlled semis being permitted on more roads (we’re about two steps from “Maximum Overdrive”, kids), the Goolag s…
  continue reading
 
Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality control missteps. Don't miss the delectable partnership between Hershey's and Crocs that promises to make…
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We warned you - the Gearhead Consultancy is all about paying attention (because geek!), and this uberule applies to home, self, car, property and Sanctum Garagium. If you don’t want your goods to get grabbed, watch your back when you park the Aston (or whatever you roll) in the car hole, because with all the crime exploding across America, someone …
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We warned you - the Gearhead Consultancy is all about paying attention (because geek!), and this uberule applies to home, self, car, property and Sanctum Garagium. If you don’t want your goods to get grabbed, watch your back when you park the Aston (or whatever you roll) in the car hole, because with all the crime exploding across America, someone …
  continue reading
 
Holy carp - too much to do (and apologies for the tardy transmission). The Gearhead Consultantcy is always on the job, we’re just busy. Hostus Maximus Justin Fort and the Walkin’ Dude got back together out in BFE (Black Forest Excellence) for some trail tales - Red Cone, Imogene, Webster Pass, Mt. Herman, Gold Camp, Mt. Baldy - and thoughts on truc…
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Holy carp - too much to do (and apologies for the tardy transmission). The Gearhead Consultantcy is always on the job, we’re just busy. Hostus Maximus Justin Fort and the Walkin’ Dude got back together out in BFE (Black Forest Excellence) for some trail tales - Red Cone, Imogene, Webster Pass, Mt. Herman, Gold Camp, Mt. Baldy - and thoughts on truc…
  continue reading
 
Drive over the lawn, bust down the fence, toss the barricade in the ditch, ‘froad the road less travelled, or just go the “wrong” way - it’s not the climate that’s going to ruin your day, it’s the fire started by bad behavior (intentional or incompetent) storming around the corner of your neighbor’s bungalow that you need to flee. Lots of bad stuff…
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Drive over the lawn, bust down the fence, toss the barricade in the ditch, ‘froad the road less travelled, or just go the “wrong” way - it’s not the climate that’s going to ruin your day, it’s the fire started by bad behavior (intentional or incompetent) storming around the corner or your neighbor’s bungalow that you need to flee. Lots of bad stuff…
  continue reading
 
We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at a baseball …
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...Got a lot of respect for Darwin’s capability to wipe out bad batches of genes from the people stew that is humanity, but let’s stop making kids in hot cars take the brunt of it. Meanwhile, back at the garage, how about some gearhead civil disobedience? You’re no pepperoni-armed hipster antifa weenie, so keep it non-destrictive like MLK Jr. said …
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...Got a lot of respect for Darwin’s capability to wipe out bad batches of genes from the people stew that is humanity, but let’s stop making kids in hot cars take the brunt of it. Meanwhile, back at the garage, how about some gearhead civil disobedience? You’re no pepperoni-armed hipster antifa weenie, so keep it non-destrictive like MLK Jr. said …
  continue reading
 
Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs' culinary journey, where Pop-Tarts meet edible gummies to decorate your... Crocs!…
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