Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Get ready to dive deep into the world of pet business with the Wear Wag Repeat Podcast! Tori Mistick, a dog mom extraordinaire, award-winning digital media expert, and Canine Enrichment Specialist, is here to help all pet lovers and aspiring petpreneurs make their mark. With over 10 years of experience in the pet industry, Tori brings a ton of knowledge and some serious marketing skills to help you navigate the pet business world. Every Wednesday, tune in for quick and actionable episodes pa ...
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Episode 355 - Dom's Speaker Journey, Eight Years Running LIVE Pet Business Events
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We are one week away from IMPACT 24, so I thought I'd share a behind the scenes look at what went down over the last 8 years of my speaker journey. Tune in to hear more from; * My first presentation from my first Poodle to Pitbull Pet Business Bootcamp back in 2017 (hear how BAD I was!) * In 2018 I delivered two bootcamps, a dog walkers and a dog t…
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Episode 354 - Designing a Disnified Pet Business – A Look Back at IMPACT 23
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June sees the return of IMPACT - The Pet Business Success Summit, and this year it’s a superhero themed event as Pet Business Owners from all over the world 'Assemble' in Sunderland to learn how to upgrade to 'Superhero' levels of excellence... So, in the coming weeks, as the event of the year gets nearer, Dom will be sharing some behind the scenes…
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From Blank Page to Engaging Email Sequences for Petpreneurs
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Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence. In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These stra…
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Episode 353 - Dom's Mid-Year Pet Business Review
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We are approaching the half-way point of the year, which means it's time for Dom to conduct a mid-year review of his business. What has been a spectacular success, and what was a phenomenal flop? Did Dom hit his targets or was the first half of 2024 a muddle of marketing mistakes? Tune in to discover; How to build a business around the kind of life…
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Punch Up Your Pet Biz 🥊 Another Round of Email Marketing Resources
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Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what’s happening in my life, including my latest h…
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Episode 352 - Introducing PetBizSuite! The CRM Sales Engine Your Pet Business Needs
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When someone lands on your website, are they greeted with educational information that positions you as an expert, moves them closer to the sale AND makes them feel at ease because they've found the expert they are looking for? If not, then that might explain why your adverts and social media activity aren't converting into sales. Truth is, most pe…
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The Short Leash: Cycle Through These 5 Emails All Summer
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Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers? I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer! Listen to this episode of my Short Leash series and let me…
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Episode 351: The Secret to a Systemized, Scaleable, Fully Automated Pet Business
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Do you have a system to track your customer journey? So, new clients, existing clients and lapsed clients all get the right marketing message? Did you know you can automate this process with a CRM system like PetBizSuite? Most pet business owners never experience the freedom that comes when you add automation to your marketing machine, and in this …
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Episode 350: Automate Your Pet Business: How to Save Time and Increase Profits, with Josh Hightower
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Are you constantly bogged down by repetitive tasks in your pet care business? Do you struggle to keep up with client follow-ups and lead management? Are you desperate to streamline your operations, and free up more time to focus on what truly matters? Today Dom is joined by his business partner, and automation expert Josh Hightower, as they dive in…
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Episode 349 - How to Be Seen and Known as an Expert Pet Professional
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Do you consider yourself an expert pet professional? Have you worked hard to get really good at the thing you do, and is staff training and ongoing CPD education a big deal to you? In short, are you offering a better service than your competitors? Now, the big question...are you charging a lot more than your competitors? If you aren't charging prem…
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👩🏻🤝👩🏼 Deanna Seymour Emails ‘Boring’ Stories to Cultivate Community
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In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice! We discuss how to build a community without relying 100% on social media. If you’re not a fan of s…
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Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe
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37:33
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Do you offer a different and better service than your competitors, but struggle to communicate what makes you special? Do you lack the systems and partners you need to take your business to the next level? Are you failing to claim your place as the rightful, respected 'leader' in your canine community? Then tune in and take notes because Dom is abo…
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This is Your Sign to Plan Ahead + May Agenda
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It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead! Here’s what you can expect from me this May: Guest Expert episode with content strategist Deanna Seymour (May 8) Wear Wag Repeat Society: Optimise your Welcome …
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Episode 347 - How to Price Your Pet Services (To Maximise Profits)
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Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fai…
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The Short Leash: Repurpose Your Welcome Emails
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" …
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Episode 346 - Dom's Pet Biz Success Rules 1 to 5
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Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negot…
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The Best Time to Start an Email List is TODAY
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In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. My favorite ESP is ConvertKit (that's my affiliate link). Next, I'm sharing 6 of my favorite p…
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Episode 345 - How to Automate Your Pet Business
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Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode whic…
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👩🏻🤝👩🏼 5 Emails You Need to Send to New Subscribers
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On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. These five…
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Episode 344: The Seven Deadly Pet Business Website Mistakes
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Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet …
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Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfa…
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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
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This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing i…
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The Short Leash: Get More Done in 12 Weeks
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/ Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment op…
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Episode 342 - The Perfect Pet Business Marketing Funnel
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Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, whi…
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Financial Freedom VS. Financial Independence
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What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence 4 steps you can take to create more financial independence in your pet business and your life. This is part of …
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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield
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Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind o…
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👭🏻 How Charitable Marketing Raised $300,000 for Animal Rescue
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Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating c…
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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade
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Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpow…
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Meta Outage and What’s Happening in March
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In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update. Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear …
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Episode 339 - A Pet Business Newsletter Masterclass
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Do you struggle to stand out from the ever growing competiton? Are you tired of unsuccessfuly promoting your service on the social media hamster wheel? Would you love to discover a better (and secret) way to connect with dog owners in your town? Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking t…
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The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Check out my Top 3 Money Books: Profit First by Mike Michalowicz We Should All Be Millionaires by Rachel Rodgers Buy the Change You Want to See by Jane Mosbacker Morris Check out these bo…
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Episode 338 - The Pet Business Authors Roundtable
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Have you ever wanted to write a book? Do you envy pet professionals who achieve author status? Are you REALLY good at what you do, but you struggle to stand out from the crowded competition? Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business…
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6 Strategies to Dig Up Extra Cash in Your Pet Business
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Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair! Today, I'm sharing 6 actionable strategies to make extra cash…
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Epsidoe 337 - Dom's Pet Business Productivity Reset
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29:23
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One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks. And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on. Anyway, in t…
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👩🏻🤝👩🏼 Do you struggle to set prices in your pet business?
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In this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. But don’t tune out if you’re not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You’ll le…
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Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach
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This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna with her three siblings. She graduated with a degree in communications and enjoyed a successful career as…
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In this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business. We're sticking with the Q1 Money theme! New guest expert episode with Julie Swan: The Numbers You Need to Know in Your Pet Business [Coming Feb 14] Julie is featuring on my Top 10 Lessons I've Learned From My Podcast Guests Freeb…
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Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger
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This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger. Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and mark…
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Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower
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In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about a…
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Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates
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This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist. Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming s…
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Quick Tip: Manifest Money Miracles for 14 Days
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Introducing Quick Tips. Or Short Tails. Or... suggest a better name for this series! Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet. Today I'm sharing a 14-Day challenge to manifest money miracles and …
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Episode 332 - My 2024 Pet Business Goals with Dom Hodgson
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Go behind the scenes as the Pet Biz Wiz lets you sit in on a LIVE goal setting session that will power him through 2024. 2023 was a year of change and pushing new boundaries culminating in five trips to the USA, so this year is about consolidation and collaboration. Dom is building on and developing the relationships he opened last year with strate…
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👩🏻🤝👩🏼 Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings
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We’re digging into the 1st quarter theme of making more money in your pet business. To get us started on this theme, I’m excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging expertise in the legal world, content creation, and entrepreneurship. As we explore topics like maximizing earnings, negotiating par…
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Make More Money in Your Pet Business: Our Q1 Theme
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Do you want to make more money in your pet business this year? Of course you do! So that’s what we’re dedicating the first three months of this year to. In this episode, I'm sharing what to expect from Wear Wag Repeat Society and this Podcast in January. Wear Wag Repeat Society membership is now OPEN through Janaury 10: https://wearwagrepeat.com/so…
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Episode 331 - The Successful Dog Grooming Blueprint with River Lee
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This week I'm talking to the amazing River Lee who runs the Savvy Groomer, a coaching business that helps groomers go from burnt out, broke and broken to healthy, wealthy and happy. River grew up in Rhode Island, where she struggled at school where and felt like an outsider. Being neurodivergent and dyslexic meant she struggled in a traditional lea…
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Episode 330 - Pet Business Planning for a Kick-Ass 2024!
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Is your pet business ready to storm into the new year? Do you have a plan of action to achieve success in your pet care business? Or, like most pet business owners, are you winging it and simply 'hoping' for the best? Fear ye not, because in this weeks episode - the final show of 2023 - Dom is sharing a simple success plan that any pet buisness own…
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329 - Why Santa Can't Save Your Pet Business!
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Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year? Have you asked him for all the nice things your pet business needs to be a success in 2024? It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT…
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300 Episodes 🎉 Our Impact + Plans for 2024
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Welcome to the 300th episode of the Wear Wag Repeat Podcast! What a journey it's been since we started in the summer of 2017. Today, with over 177,000 downloads, I'm taking a moment to reflect on our growth, share my personal journey, and unveil some exciting plans for 2024. Join me as we dive into the world of pet business, celebrate our milestone…
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Episode 328 - How to Plan For a Profitable 2024 For Your Pet Business
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Christmas is careering towards us, but in between decorating the tree, last minute Christmas shopping, and watching re-runs of Home Alone you MUST make some time to plan for 2024. And to help you do that, in this weeks episode I'm sharing a behind the scenes peak at how I am planning for success next year.... Tune in to discover; Why you should hav…
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Telling Stories Pet Parents Want to Hear: Author Amy Shojai
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In this episode, I have the pleasure of getting to know pet author and certified animal behavior consultant Amy Shojai. We get started with Amy’s story of how she got inspired to get into writing about pets while working in a small vet clinic in Eastern Kentucky. At the clinic, she witnessed first hand the wide variety of treatments and pets and ne…
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