The Digital Distillery takes place all across Europe, bringing together some of the brightest minds of the Digital Media industry to put forward their ideas and insights to an audience of professional marketers. In the Digital Distillery Podcast we bring the core conversations and topics of these highly exclusive events to light. Cookieless, CTV, Video Display advertising, Programmatic and even the importance of Analog Advertising in a digital world, all get explored and explained in this fi ...
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There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message….are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.B ...
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The staff at GOLF.com has poured over the final round broadcasts of the most exciting Masters tournaments of all-time. On A Pod Unlike Any Other, we break down every element, from the ridiculous fashion trends to the sappy broadcast puns to, yes, the most historic golf shots at Augusta National. We'll bring you new episodes each week looking back at a specific year in time at the Masters, starting with Tom Watson's victory over Jack Nicklaus and Johnny Miller in 1981. Be sure to check out ou ...
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Break Forth Online gives you access to a growing library of hundreds of hours of teaching from some of the best known Christian authors, speakers, and teachers in the world. We also introduce you to amazing speakers and teachers you're going to love. This is like a free 'Virtual Bible School' available to you any time and anywhere. Turn your drive time to grow time! BreakForthOnline.com
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The Digital Distillery London: A Sneak Peak at "Cards on the Table"
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Hello everyone! We’re thrilled to kick off our September tour with stops in Vienna, Berlin, and—making its debut—London, baby! Tune into our exciting teaser to give you a sneak peek of what’s in store for The Digital Distillery London taking place on Wednesday, September 25th at the historic Hippodrome Casino in Leicester Square. There will be insp…
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Sustainability Policies with IAB Europe & Ines Talavera
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In this conversation, Phil interviews Ines Talavera, the Public Policy Manager at IAB Europe, about sustainability regulations in the European Union. They discuss the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), and the Green Claims Directive Proposal. Ines explains the importanc…
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Self Education in Sustainability with Tim Pritchard
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Tim Pritchard, Head of Content and Responsible Media at MG OMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon…
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Welcome back to The Digital Distillery Podcast. On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital marketing at the moment: Attention & Sustainability. I hope you enjoy and you can check out our guests: Benito Marín Francesc Pumarola Campeny Pedro Manzanares …
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IAB Europe Special: Programmatic & Sustainability - with Dimitris Beis
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In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis. We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs. Dimitris and go through and discuss his …
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The Sustainable Business Book - With Kevin Duncan
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In this episode of Green About Media I had the privilege of sitting down with one of the UK most successful business authors Kevin Duncan. He talked us through The Sustainable Business Book and gave advice on how you can make a start in your company to make real change. If you do nothing else today for sustainability then go and check out this free…
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Becoming the Sustainability Person in your Organisation - with Laura Wade
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In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at EssenceMediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years o…
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Glitz, Glamour and Digital Media at The Delphi ShowPalast Theatre, Hamburg!
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Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg. As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the …
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The Mountain Edition (Part 2) - Gurgl Austria
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Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. If you missed part 1 of the episode do go and check that out first! This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to…
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Sustainable Tourism with The Digital Distillery
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Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria. The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strict…
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The Mountain Edition (Part 1) - Gurgl Austria
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Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, …
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Sustainability Policies with IAB Europe & Eric Shih
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Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from IAB Europe, Policy Matters with host Inez Talavera De La Esperanza The interview with Eric Shih from Carbon Intelligence Platform Cedara, covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping b…
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Incorporating Sustainability at Work - With Fiona Salmon
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Summary Today on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of dig…
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Intrapreneurship and Driving Sustainability Within Your Company with Stephanie Scheller
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In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group. She shares her background and journey, as well as the process of pitching and funding her idea to make it a reality. Stephanie explains the day-to-day activities of the unit, including consulting advertisers…
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Season 2 Launch: Can You Subvert Capitalist Thinking for Environmental Change?
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Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact. Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations. Join host Phil McDowell in this introduction episode as he introd…
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A special holiday season poem for ShowHeroes and the Digital Distillery team We will be back for another season of the show next year when the event season gets up and running then. Until then, enjoy you holidays time off and the company of your loved ones. Thanks for coming on this journey with us for another year. Your Truly, Phil This episode is…
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Special Episode Part 2- Decarbonising Digital Media with Eric Shih
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Welcome back for Part 2 of this special episode on Decarbonising Digital Media. In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero. Guest co-produced with Nadja Wolff. Further Reading: EU Carbon Policy and Targets Ad Net Zero GARM Sustainability Acti…
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Special Episode Part 1 - Decarbonising Digital Media with Eric Shih
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Welcome back to Green About Media. It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months. In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn …
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The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria. In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Ma…
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DMEXCO 2023 Recap - Emissions Calculation & Better Media
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DMEXCO 2023 is a wrap and by all accounts it was a huge success. The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT! The wine tasting from 'The Wine Guys' may have helped too. Check out our…
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The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September. This episode will feature absolutely no hard hitting digital marketing learnings, but instead yo…
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Optimising for Attention... or not... with Marc Guldimann - CEO & Founder of Adelaide
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Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight: Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for…
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Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the surprisingly not at all dull world of advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. We go over the IAB's new ad portfolio and hav…
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The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertis…
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Welcome to another exciting episode of The Digital Distillery Podcast. In this event recap episode, we transport you to the captivating city of Paris, where we brought The Digital Distillery to the enchanting and historical venue, Le Shack. First and foremost, we delve into the unique atmosphere and vibrancy of Paris, discussing the indescribable f…
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AI & The Creative in Digital Marketing. Part 1
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This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirs…
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The Digital Distillery Conference is back and bolder than ever before. Let's set the stage for its first stop in Vienna: CEO speakers reporting from the forefront of digital advertising innovation. Talks on AI, CTV, and post-cookie targeting. And... a dating show? The Digital Distillery Conference is always a special experience. Tune in to our intr…
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Welcome to the season finale of Green About Media, the podcast where we explore sustainability in digital advertising, climate change, and the impact of technology on our planet. In this episode, Ara and Phil take sides to explore the potential best and worst case scenarios of everything discussed so far. Ara's sunny disposition is a natural fit fo…
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In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability. But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in ord…
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Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table. Things like AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainab…
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Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social? In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourf…
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5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta
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This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3. In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising. The digital marketing industry is uniquely positioned to be the first global industry to becoming enti…
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Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers. We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as wi…
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Striking the Balance Between Digital and Analogue - with Thomas Koch
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This week at the Digital Distillery we have a surprise extra special episode to wrap things up as we prepare for a host of new events currently being planned for 2023. We are joined by DOOH Consultancy Founder Thomas Koch as he lets us into his more than 50 years industry insight into the importance of balance between digital and analogue, human an…
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In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign. We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure th…
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In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one? The answer is yes, and it's pretty big. But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference. References: https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/# ht…
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5. The Hidden Secret of a Winning Media Strategy
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It's been a journey. A journey we all undertook together when my team and I headed off to Vienna for the relaunch of the much loved Digital Distillery Conference which had been on pandemic hold for a few years. In this, the last full episode of the season, we are hearing from the very special final speaker, the inimitable Thomas Koch as he holds no…
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The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it? In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the…
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Markets, where there are powerful monopolies capable of pushing out the competition and generally setting their own rules, are long known to hamper innovation and restrict consumer freedom. That's why there are strict regulations in place in the banking, energy, and telecommunications sectors. So why do the big players in the digital space seen to …
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1. Sustainability, ESG & CSR. Whats the Difference & Why Does It Matter?
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As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person. This is problematic. That's why we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, n…
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4. CTV, Engagement, & Skippy The Bush Kangaroo
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Since its popularisation in the family home, Television has been somewhat of a household idol. Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement. Sarah Lewis is on the Digital Distillery Stage this time as she …
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The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar. In this episode you introduce to you the new show and…
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Introducing Green About Media, a brand new podcast from The Digital Distillery. In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come fro…
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Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected. But what exactly is Ad Fraud and what can you do about it? In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and progr…
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3. The Importance of Story in Video Advertising
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Welcome to another episode of The Digital Distillery Podcast as we continue our exploration of the Digital Media & Marketing topics discussed at the Vienna event. Today the show is all about storytelling in video advertising campaigns. The medium is the message and knowing your medium is key to presenting the right kind of story in the right format…
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ShowHeroes and The Digital Distillery were at DMEXCO 2022 in Cologne and are giving you an inside ear into what it was like. The event took place between September 20 - 22 at the Koelnmesse and was attended by nearly 40 000 for its first in-person format in three years. You can see some of the videos from the event by clicking the links below: Pre …
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1. The Cookie-less Future of Digital Marketing
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Welcome to the Digital Distillery in Vienna and to the rooftop bar of the beautiful 25 Hours Hotel, (not affiliated, just a really cool place to stay and host an event). The event was back after two years in hiatus and the crowd was buzzing. The first speaker was that of Juergen Schmidt, CEO of STRG, a technology hub in digital media based in Vienn…
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2. In-housing, Programmatic and the Death of the Ad Agency?
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Episode 2 of the Digital Distillery Podcast sees us meeting Utku Guendez, Senior Media Consultant from the Vienna Startup Refurbed. Refurbed represents a part of the new digital marketing trend who are hitting out on their own and in-housing various operations that would traditionally be managed by advertising agencies. Following along with her tal…
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This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirs…
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Men Are Like Waffles & Women Are Like Spaghetti - Bill & Pam Farrel
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Make those differences work FOR you in all your relationships! Based on their best-selling book, now translated into 15 languages, the Farrels will share humourous, practical and Biblical principles that really work to enhance love, marriage and family.By Break Forth Ministries
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