4. Carbon Intelligence with Cedara

Green About Media

Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.
We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.
In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat.
And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:

https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7

https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096

https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/

https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/

https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/

https://adnetzero.com/

https://www.purposedisruptors.org/advertised-emissions

https://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/

https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe
David Shaw, Co-Founder & CEO of Cedara
David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.
Eric Shih, Global Advisor at Cedara
Eric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He has a proven track record in building new businesses at both startups (3 successful exits) and global corporations. Eric currently serves as Chief Growth Officer at Lasso, and was previously Chief Supply Officer at Teads.

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [e-mail] or visit our website & check out our other podcasts

Chapters

1. Intro (00:00:00)

2. What is Carbon Intelligence (00:00:27)

3. Meet Eric & David from Cedara (00:00:43)

4. Why the need for this kind of service? (00:02:35)

5. Where is the money (00:04:23)

6. Different types of Sustainable (00:05:05)

7. Taking Action (00:07:08)

8. The Importance of Measurement (00:08:22)

9. What about offsets? (00:10:06)

10. Education is Key (00:12:03)

11. Aras Final Thoughts (00:13:08)

12. Outro (00:14:23)