Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
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Dedicated to the First Time Home Buyer, we are here to give you the information you need to buy your first home. We are a group of real estate agents and mortgage lenders, and we know the home buying process can be confusing and intimidating. Learning a few key factors can help make the process easier to understand and less stressful. Our Website @ https://fthbpros.com has all episodes, articles, tools, and additional resources. NMLS#2141541 DRE# 02141890 / 02099257
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1
Revolutionizing Search: The Impact and Future of AI-Powered Chat Interfaces
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Send us a text Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on …
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28 - Understanding and Utilizing Seller Concessions for Maximum Home Buying Advantage
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Ever thought about how you might be leaving money on the table in your home buying negotiations? Well, we've got the perfect episode for you! Today, we're unpacking the mysterious world of seller concessions, and how they can work in your favor. We'll guide you on how to seek them out, negotiate them, and the remarkable role they can play in reduci…
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27 - Manufactured Homes & Building A Home On Your Own Land
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Ever wondered what distinguishes a manufactured home from a stick-built one? Or perhaps you've grappled with the stigmas and misconceptions surrounding manufactured homes. If so, this episode is for you. We're joined by the seasoned expert and owner of Stell RE Group, Steven Ellefson, who brings his deep knowledge and insights into the world of man…
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AI LLM Prompting Tests - My Results on Prompt Engineering
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Send us a text I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks. Google Bard Relea…
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26 - Top 10 Real Estate Scams & How to Avoid Them
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We're looking at some of the most devious scams and practices that could happen to first-time home buyers. From fake rental listings, bait and switch schemes, to the devastating impact of title fraud - we expose the top 10 that can affect you. We look at the importance of title insurance and the potential pitfalls related to property titles. It's n…
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25 - Exploring the Benefits of Smaller Homes and Finding Your Perfect Space
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What if we told you that choosing a smaller home could actually lead to a happier, more fulfilling life? Join us as we explore the ever-changing concept of the "right size" home and discuss how sometimes, less is more. We'll take you on a journey through the history of home sizes, from the early 20th century to the present day, and discuss the impa…
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First Time Homebuyers: Navigating the Journey with Expert Guidance and Insights
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Ready to embark on the rewarding journey of homeownership, but feeling overwhelmed by the process? Worry no more; we've got you covered with our First Time Homebuyers podcast! As your personal guide and licensed loan officer and real estate agent, I'm Phil, and we'll be navigating the home buying process together. From finding the right real estate…
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24 - Conquering Condo Financing: A First-Time Homebuyer's Guide
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Ready to take the plunge into your first condo or townhome purchase, but feeling overwhelmed by the financing process? Our resident expert, Sarah, is here to guide us through the your journey toward homeownership with a condo or townhome. Our discussion not only uncovers the different types of loans available for condos and townhomes – such as conv…
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23 - Condo and Townhome Living: Common Misbeliefs and Why They Might be a Great First Home
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Are the myths about condos and townhomes holding you back from exploring their benefits? Tune in as we debunk 10 common misconceptions and discuss the pros and cons of condo and townhome living. Discover the key differences in maintenance, privacy, personalization, and selling between these housing options, and learn how they can offer more afforda…
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As a first time home buyer, you may not know some of the Do’s and Don’t of touring a home, whether that’s going to open houses or a private tour with an agent. We’ll go over 8 do’s and 8 don’ts about touring homes, and talk about some key points to help you make the most of your time and experience. Do's Bring your real estate agent to an open hous…
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Hassan Ud-Deen - Content Strategist For Tech & Ecommerce Brands
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Send us a text Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role. Website: https://hassanuddeen.com/ Blog: …
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We'll be discussing the age-old question, how much should we spend on a home? With everyone's situation being unique, it's important to talk about the fundamentals of creating a budget and give you some overall guidance that you can use to come up with your ideal budget. Tools & Resources: Show Notes & Article: https://fthbpros.com/first-time-home-…
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20 - Empowered 3.5% Down Payment Assistance Program - Forgiven after 6 Months
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I'm talking about one of my favorite down payment assistance programs that you can qualify for even if you make a higher income. If you qualify for an FHA loan, you likely can qualify for this. This program offers a 2% or 3.5% forgivable down payment and/or closing cost assistance with NO income limitations! That's right - no matter how much money …
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Google Analytics 4 Alternative - Plausible Analytics
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Send us a text In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics. https://plausib…
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We dive into the world of down payment assistance programs and how they can help you achieve your dream of homeownership. With housing affordability becoming a growing issue, these programs are becoming increasingly important for first-time buyers. In this episode, we discuss: The different types of down payment assistance programs and how they wor…
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18 - What is Marry the House, Date the Rate?
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One popular piece of advice given to first time home buyers is to “marry the house and date the rate.” This phrase refers to the idea of putting more emphasis on finding a house that meets your needs for the long term, and thinking of the interest rate in shorter or temporary term. We'll be taking a closer look at this concept and see what it means…
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Learn about purchasing a new construction home - some tips and information to get the most out of your purchase. From financing options, to budgets and design choices, we want you to be prepared for the process and make an informed decision. Send us a Text Message. Support the Show. Find all our episodes, articles, newsletter, and resources on our …
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16 - The Hidden Costs and Fees of Buying a Home
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In this episode, we will explore the often-hidden costs and fees associated with purchasing a home that most buyers don’t consider. From home inspections and closing costs to moving expenses and mortgage fees, there are many hidden charges tucked away in the home buying process that must be accounted for when budgeting. We will talk to real estate …
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In this episode of the podcast, we talked to Stef Beltran del Rio from 360 Credit Consulting about the basics of credit for first time home buyers. We discussed different credit myths, tips for building and maintaining a good credit score, what to look out for when dealing with creditors, and more. Get your free credit consultation at: 360 Credit C…
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What's Going on With Google? Content AI Tips.
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Send us a text Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! I'll be discussing Google's issues that I'm seeing. Slow speed of Chrome browser Decrease in ad revenue Google Analytics 4 We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the futur…
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If you're self-employed or a contractor, maybe you have inconsistent seasonal income or had some major financial issues recently. Keep listening. This episode is for you. We'll focus on the following alternate (Non QM) loans: Jumbo Loans Bank Statement Loan ITIN Loan Interest-Only Home Loans Bad Credit (Post BK) Who they are for, and some general q…
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13 - Buying a Home in a High Interest Rate Market
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It’s the end search is over. Stop even looking for a house. You’ll never be able to afford it, not with those interest rates. Is that what you've been hearing or thinking? Is it even worth looking at homes anymore? Is your dream crushed? The reality is that, no, you aren't out of the running. It's just a different market now. Today I've got Sarah b…
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12 - Are You Emotionally Ready To Buy A Home?
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8 questions to ask yourself to make sure you are ready to buy a home from an emotional standpoint. Full Article and show notes @ https://fthbpros.com/are-you-emotionally-ready-to-buy-a-home/ Are you comfortable with the idea of owning a home, or is it intimidating? Are you ready and confident to be solely responsible for ensuring the home is always…
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Buying a home can be an intimidating process, but having a comprehensive inspection done can help you make an informed decision and give you peace of mind. Join Our Facebook Community @ https://www.facebook.com/groups/fthbpros/ An inspection is an evaluation of a property or home, typically conducted by a professional inspector, in order to identif…
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ChatGPT - What is it and what should I know about it as a marketer
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Send us a text In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms. I believes that GPT offers great potential as a tool…
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The Department of Veterans Affairs (VA) offers a mortgage loan that can be used by those who have served or are presently serving in the military. With no down payment required, and no mortgage insurance, this is one of the best loans available. See more eligibilty information as well as full show notes @ https://fthbpros.com/what-is-a-va-loan/ We …
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If you’re thinking of buying a home, it’s important to consider a number of factors. These include your current financial situation, employment stability, and future plans. The market conditions themselves may not be as important as you think. Full Show Notes / Article @ https://fthbpros.com/is-now-a-good-time-to-buy-a-home/ Now may be a good time …
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8 - How to Save for a Down Payment on a House
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Saving up for a down payment on a house can seem like an impossible task but there are ways to make it happen. I give 8 different tactics that can be used and combined together to help you get your down payment in 12-24 months. See the full article and show notes here: https://fthbpros.com/how-to-save-for-a-down-payment-on-a-house/ Don't let the do…
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We're talking about buying distressed homes for less than market value, are they worth it? Raj Sharma brings his knowledge of REO, short sale, and pre-foreclosure homes to the episode, to give you an idea of what these homes are, how to find them, and if they're worth it for a first time home buyer. Raj is a Southern California real estate agent wh…
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Offline Marketing & Local Real Estate Marketing Interview with Raj Sharma
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12:48
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Send us a text Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts. Some key areas Raj talks about: What kind of marketing he has done in his…
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Sometimes called the first time home buyers loan, FHA loans are one type of loan that you may come across during your research. We’ll take a closer look at what an FHA loan is and how it might benefit you as a first-time home buyer. We'll cover the following topics: An Introduction to FHA Loans What types of FHA loans are there? What Are the Benefi…
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Gerald Murphy Interview - Original Content, User Journey, Google Realtime Algo updates
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Send us a text We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager. We dive into topics such as: SERP features New features coming out for SimilarWeb Alternative search engines like TikTok The evolution of SEO as a role How we saw COVID and Goo…
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5 - What is a Credit Score, and is Credit Karma Accurate
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Today I’ll be talking about What is a Credit Score, and is Credit Karma Accurate. See full show notes @ https://fthbpros.com/what-is-a-credit-score-and-is-credit-karma-accurate/ A credit score is a number that represents your creditworthiness. this number is generated from the information in your credit report. the higher your score, the less likel…
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4 - What is a Pre-Approval / Pre-Qualification?
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Today we’ll be talking about what is a pre-approval or pre-qualification. We’ll also talk about what kind of documentation you may need to get that letter. Let’s start at the beginning, a pre-approval or pre-qualification are both letters that your loan officer will create that states how much of a loan you could be approved for. This letter is use…
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One of the first steps to home ownership is choosing a real estate agent. I’d like to go over a few ways you can find an agent, and the types of questions you can ask. Want to get connected with a vetted agent right away? We’ve partnered with Home&Money to help you get connected quickly and easily. Simply head over to https://homeandmoney.com/fthb/…
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Ashwin Balakrishnan Interview - Writer, Marketer, Strategist
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Send us a text Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has …
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Jonny Rockz - Marketing in the Music Industry
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Send us a text I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time. Jonny has opened for the likes of Ice Cube, and his latest single just dropped yesterday. Listen to learn about how the industry has changed in the last 10 year…
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Interview with Wade Carlson - Advice for new SEOs, Local SEO, & Dos Equis
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Send us a text Wade Carlson is an SEO professions based out of Orange County, CA. From his time in the Coast Guard to working at Space-X, he's moved across several verticals and areas within marketing. He talks about his first passion projects, local SEO, advice for SEO beginners, and we discuss the most interesting man in the world. https://www.li…
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Send us a text On today’s show, I wanted to talk briefly about a free tool called ahrefs. Many of you have probably already heard of them, but I’m not sure if everyone knows they have a free version you can use by connecting your Google Search Console data. It allows those specific sites to have access to some features in ahrefs. Go to https://ahre…
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2 - How to Find a Lender, and What Questions Should I Ask Them?
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Today we’ll be talking about how to find a good lender and what questions to ask them to make sure they’re a good fit for you. For each section, we go into detail to help you better understand the process. Let’s first start by just listing a few of the ways to find a lender: Realtor referral A friend or coworker who recently bought a home An Online…
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Interviewing SEO Ryan Ricketts - Moving Verticals and Agency to In-house
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Send us a text On today’s show I have Ryan Ricketts. I’ve actually known Ryan for six years now, and we’ve worked at several companies together. I wanted him on the show because he's moved between several verticals as well as from different types of agencies and to in-house. He also gives away his best link building tactic he used for real estate! …
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Send us a text There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more, but let's first talk about domain names. I'll start off by saying you can rank any site with a…
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1 - The Basics of buying a home from start to finish.
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The 15 steps of the home buying process. It's really the 101 of buying a home - from start to finish, tailored to the first time home buyer. Are you ready to navigate the world of homebuying with confidence? Join us on this information-packed episode as we guide you through the entire process, from getting pre-approved for a loan to finally holding…
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Send us a text Today I wanted to talk about AI content and my tests on its success as a viable option for creating content that ranks on search engines. I’ll start with some background on the latest publicly available AI system, an example output that I pick apart, some additional example outputs, and then my opinion on how to utilize an AI system …
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Screaming Frog and the Search Console URL Inspection API
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Send us a text Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API. Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20 Let’s jump right in, what is screaming frog and what can you do with it? Let’s start at the beginning, it’s free but limited, and you don’t run it online.…
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Google Office Hours with John Mueller January 28th, 2022 Recap
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Send us a text Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 28th, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about ten minutes. Full blog post, show notes, and transcr…
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Acronyms and Abbreviations, Link Juice, and Domain Authority is Fake News
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Send us a Text Message. See Full Blog Post / Transcript / Show Notes @ https://opinionatedseo.com/s2e18 I wanted to talk about something that came up recently that I’ve mentioned before but is worth devoting some time to. Three things – 1: Acronyms and abbreviations 2: Link Juice 3: Domain AuthorityBy Philip Mastroianni
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A New meta tag and Walmart is making big moves into the Metaverse
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Send us a text A New meta tag and Walmart is making big moves into the Metaverse Full Show Notes / Blog Post @ https://opinionatedseo.com/s2e17 Last Friday, January 21st, 2022, Google Search Central released a new tag. This tag called indexifembedded, you can tell Google you'd still like your content indexed when it's embedded through iframes and s…
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Google Office Hours with John Mueller Jan 21st, 2022 Recap
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Send us a text Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about 15 minutes. Full Show Notes / Blog @ https://opinion…
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Privacy in Search Engines & Blocking Extensions
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Send us a text Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily. Full Show Notes Blog Post @ https://opinionatedseo.com/s2e15 The biggest name right now in private browsing is duck duck go who is averaging 105 million queries per month so far in Janu…
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