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The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Cre ...
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Curiosity meets inspiration. My mission: to connect with interesting individuals and uncover what makes them truly fascinating. In each episode, I engage in conversations with people who share a common trait: a remarkable ability or relentless drive to move forward and achieve growth. I created this podcast because I’m a curious soul, always eager to learn. There are so many amazing people out there, each with unique stories and insights. What ties my guests together is their passion for pro ...
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show series
 
Episode Sponsored by: Wix Studio: https://wixstudio.com In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, a…
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In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health.…
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In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highl…
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Career Pivot Strategies for Creative Pros If you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals. Learn how to navigate shifts in your career, diversify your income with freelan…
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Episode Sponsored by: WIX STUDIO: https://wixstudio.com In this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare yo…
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Mentioned: Wix Studio: https://wixstudio.com BONFIRE Mastermind Community https://philipvandusen.com/bonfire What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences? Whether you're a freelancer, a small business owner, or managing social media for a company, these…
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Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how t…
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Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections.…
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Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire AI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline ser…
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Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I’ll share the #1 POWER TIP for client acquisition that you might not be using yet! We’ll cover essential strategies: understanding your target audi…
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Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry. You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just j…
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Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way? Our world is filled with constant challenges—whether it’s the looming threat of AI on creative jobs, the trend of companies hiring part-time contractors over full-time employees, or the relentless …
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In this episode of Moving forward with Hallgeir Gustavsen, the renowned Guy Kawasaki, Chief Evangelist of Canva, delves into his passion for evangelism and how it has shaped his career from Apple to Canva. He discusses the importance of truly believing in the products you support, the impact of growth mindsets, and the role of artificial intelligen…
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7 Secrets to Branding Your Small Business - Philip VanDusen BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses …
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that…
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Logo Package Swatch automates the creation of logo package colors, generating all the necessary colors with ease. It also ensures color consistency across all exported files, eliminating the risk of color variations. This saves designers hours of manual work, allowing them to focus on their creative endeavor. Logo Package Swatch is a companion exte…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the un…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Join me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pric…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Are you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive …
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Whether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation…
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Velkommen til en ny episode av "Moving Forward med Hallgeir Gustavsen". Potensielt sett den første episoden i min nye podcast.I denne episoden har vi invitert David JP Philips, forfatter av boken "Seks substanser som endrer ditt liv." Vi går i dybden på hvordan du kan mestre kunsten av kommunikasjon, selvledelse, og kroppsspråk ved å forstå vitensk…
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Velkommen til en ny episode av "Moving Forward med Hallgeir Gustavsen". Potensielt sett den første episoden i min nye podcast.I denne episoden har vi invitert David JP Philips, forfatter av boken "Seks substanser som endrer ditt liv." Vi går i dybden på hvordan du kan mestre kunsten av kommunikasjon, selvledelse, og kroppsspråk ved å forstå vitensk…
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Launching this Month: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Age discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an a…
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In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through devel…
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Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I’ll discuss each in detail. If …
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Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can’t stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning…
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You won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I’m going to tell you exactly…
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Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to …
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https://podcast.branddesignmasters.com/114 Philip VanDusen - Unleashing Your Potential Let’s discuss some of the barriers in your career and business you’re facing as a creative pro - and some practical and tactical solutions you can start applying immediately to grow and succeed faster! Thanks for listening! If you enjoyed this episode of the podc…
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By definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. Your company can reach new heights of profitability and success by forming innovative alliances and expanding a valuable network. Working with more illustrious clients and taking on more significant, …
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I'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on social media, a freelancer's existence is not always marked by a comfortable laptop lifestyle, significant design awards, exciting projects, and many clients. Having excellent design skills is only a tiny…
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The question "How do I get more clients?" is the one I get asked ten times more frequently than any other. You have heard the typical responses: Content marketing, email funnels, DMs that offer free value before reaching out for an introduction call, paid advertising, or even [gasp!] cold calling are all examples of effective advertising strategies…
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A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a successful design project from start to finish for creative professionals and agencies. Alternatively, if your company is working with a branding or design agency, this will explain what …
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Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively stimulated. In this episode, I discuss 15 graphic design trends for 2023 that you can use to inform your client work and creative business. Video Link: https://youtu.be/ZMWwwgEYjek B…
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You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including emails, direct messages, content, webinars, advertising, and lead magnets. The most powerful marketing strategy available today is what I'm providing in this podcast, and the crazy part …
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Great creative leaders don’t just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, and storyteller, CD’s are like octopuses with a hundred arms. If you’ve recently been promoted to creative director or are just learning the ropes in your new role, this podcast will tell you all you ne…
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Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success. Rather than striving for perfection, entrepreneurs should focus on creating a Minimum …
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Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm excited to share my advice. Whether you're starting a new business or trying to elevate your existing brand, I aim to provide helpful insights that can make a real differe…
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Are you ready for the future of work? By 2027, over half of the population in the US will be freelancers or independent contractors. This shift has been happening for a while and will only continue. As technology advances and the gig economy grows, the traditional 9-5 job is becoming less common. That's why it's essential to prepare yourself for th…
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Are you one of the many freelancers or independent contractors looking for a new work environment? As someone who recently jumped from a home office to a co-working space, I'd like to share some insights with you. While both options have pros and cons, I've been extremely pleased with my co-working experience so far. Not only do I get to work in a …
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As designers and entrepreneurs, we all know how important it is to land new clients and keep our business afloat. But sometimes, pitching and winning new clients can seem daunting. I am here to share with you some ways I have successfully won new business in both my branding and design agency and the global branding agencies I have worked for. Thes…
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Do you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to grow your audience, but I'm here to share some techniques that worked for me. It might sound cliche, but it's true: it takes hard work and dedication. But trust me, if I can do it, you can too. Let's …
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Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It’s been a great ride so far and we would never have been this successful if it wasn’t for our cavalcade of amazing guests. Folks like Chris Do, Chris Ducker, Roberto Blake, Marty Neume…
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Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encourages them to choose you over your competitors. Don't be afraid to express your opinions; remember, it's impossible to please everyone. Instead, concentrate on being yourself while em…
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Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies tailored for different business categories ensures your company stands out from the competition. Here is the 8 Strategies I discussed: Cost leadership Differentiation Quality or Servic…
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Power shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited potential. Personal branding is often misunderstood - it's not about selling yourself short or putting on an act. It's about confidently expressing your authentic essence and being more strategic about…
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Welcome to the Creators Revival podcast where we explore thelatest trends and insights in graphic design, featuring our special guestPhilip VanDusen of Verhall Design. With over 25 years of experience as a creative executive instrategic branding and graphic design, Philip has worked with some of theworld's most successful global retailers, consumer…
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If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next level. That's why it's important to understand how social media can contribute to achieving key business goals - from increasing brand awareness to boosting sales and ROI. In this pod…
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If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-oriented title? In this podcast, I explore both options in great detail - examining the pros and cons of each type of name. There's more to this than decid…
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